Dark and Lovely debuts natural hair e-book with hair expert CurlyNikki
NEW ORLEANS — Dark and Lovely has partnered with natural hair expert and best-selling author Nikki Walton of CurlyNikki.com on the release of her new electronic book, which helps consumers care for their natural hair.
The partnership is a long-term effort to provide consumers with free access to the most up-to-date and objective information for the maintenance and care of natural hair. Through the coupling of a digital product and nationwide retail partnerships, this collaboration is pioneering digital distribution and reflects the changing patterns in how consumers get their information.
"We worked with CurlyNikki for the launch of our Dark and Lovely Au Naturale #CurlPower campaign in 2013 and it was a huge success; so it was a no-brainer for us to collaborate again," says Michelle Ryan SVP Marketing, L'Oreal Multi-Cultural Beauty Division. "With the instant success of Walton's first book, Dark and Lovely deemed partnering with Walton on her follow up as great way to increase awareness and educate women with naturally curly textures on how to maintain the health of their hair by taking the guesswork out of styling and care."
For those seeking hair tips, When Good Hair Goes Bad is an easy to read e-book that provides responses to all of your natural hair questions from hair color and protective styles to straightening gorgeous curly locks.
"Dark and Lovely has a full portfolio of products—whether you are natural, love to color your hair or wear a smooth style—that take the guesswork out of styling your hair," says Ifeoma Fejokwu, Senior Brand Manager, Dark and Lovely. "The Au Naturale line manages shrinkage, locks in moisture and reduces breakage, which are all benefits that are needed when managing natural hair."
When Good Hair Goes Bad: Tips and Tricks for Restoring Your Gorgeous, Healthy, Natural Hair is now available for free exclusively at DarkandLovely.com/NikkiWalton.
Sofia Vergara introduces new sultry scent
LOS ANGELES — Sofia Vergara and Perfumania kicked off Beautycon Festival LA this month with an exclusive event to celebrate the launch of TEMPTING BY SOFIA VERGARA, the newest scent in Sofia's fragrance collection.
"Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon's extensive influencer network, expanding the dialogue through both traditional and new media," says Don Loftus, president of Parlux Fragrances, LTD.
The newest addition to her fragrance collection, TEMPTING BY SOFIA VERGARA is for the temptress in every woman.
"Every woman has a sultry side – it's one of the most enjoyable aspects of being a woman. I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it," Vergara said.
A fresh, floriental, fruity fragrance, the notes include:
- TOP NOTES: Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry
- MIDDLE NOTES: Colombian Passion Flower, Purple Vanilla Orchid, Star Jasmine
- BASE NOTES: Creamy Sandalwood, Vanilla and Caramelized Musk
The Eau de Parfum Spray (1.0 fl oz. / 30mL) has an MSRP of $32, while the Eau de Parfum Spray (3.4 fl oz. / 100mL) has an MSRP of $55.
TEMPTING BY SOFIA VERGARA will be available at retailers nationwide in September.
Scott’s Liquid Gold acquires Prell, Denorex and Zincon beauty brands
DENVER — Scott’s Liquid Gold-Inc. announced its acquisition Thursday of the Prell, Denorex and Zincon brands of hair and scalp care products from Ultimark Products, Inc. for a purchase price of approximately $9.1 million.
“We are excited about our acquisition of these brands. Prell, Denorex and Zincon products will be great additions to our existing health and beauty care portfolio of products,” said Mark Goldstein, chairman, president and CEO of SLGD. “This investment represents an important strategic opportunity that will benefit our shareholders, consumers, customers, and employees.”
Scott’s Liquid Gold-Inc. develops, manufactures, markets and sells household and skin and hair care products. The company’s most well-recognized product, Scott’s Liquid Gold wood cleaner and preservative, has been sold in the United States for over 60 years. The company’s skin care products consist of Alpha Skin Care products and Neoteric Diabetic healing cream. In addition, the company is the exclusive distributor in the United States of Montagne Jeunesse/7th Heaven face masque and skin care sachets and the exclusive distributor in the specialty retailer channel in the United States of Batiste dry shampoo.