CENTER STORE

Dannon rolls out sweeping ingredient changes to its products

BY Gina Acosta

WHITE PLAINS, N.Y. — Dannon is joining other consumables brands in trying to appeal to evolving consumer preferences by bringing big ingredient changes to all of its products. 

The brand announced Thursday that new yogurts with non-GMO ingredients are available for the first time from Dannon. Dannon says this is the beginning of the transformation of the company's Danimals, Oikos and Dannon brands, which over time will evolve to contain non-GMO ingredients to add more choices to the most diverse range of yogurts available in the U.S. 

Additionally, all Dannon products in the U.S. that have GMO ingredients will be clearly labeled as such, independent of actions taken (or not) by the federal government.  Starting in 2017 and completing the transformation by the end of 2018, Dannon will go one step further to ensure that the cows that supply Dannon's milk for these three flagship brands will be fed non-GMO feed, a first for a leading non-organic yogurt maker.  This will involve the conversion of an estimated 80,000 acres of farmland to produce non-GMO crops in order to provide non-GMO feed for the milk used to make Dannon, Oikos and Danimals brand products.

"Shoppers are our main ingredient, and what is important to them drives what we do. For this reason, the range of products we make is evolving to provide even more choices," said Mariano Lozano, CEO, Dannon. "Transparency is the key word for this shift. To show to our consumers that in order to make a real choice, we need clear labels, today we are making a bold change and candidly discussing how transparency from brands is essential for shoppers to make real choices."

The increased transparency in labeling is among the first steps in the Dannon Pledge, a public commitment announced earlier this year to provide shoppers with more options. In the Pledge, Dannon commits to further improving sustainable agriculture practices around its milk supply, increasing transparency of its portfolio of products, and evolving to more natural and fewer ingredients for its flagship Dannon, Danimals and Oikos brands, which account for approximately half of the company's sales.  To build awareness for its efforts, Dannon launched a new social media campaign this month featuring "straight talk" from moms about why choice matters.

"Choosing to purchase foods with fewer or more natural ingredients, or with or without GMO ingredients, is an important individual decision, and we feel strongly that people have the right to know how companies are making food. This is just the first of many steps towards our continued transparency and one that we hope others will follow," said Lozano.  "And we're not just doing this alone.  Dannon is proud to have the support of the Non-GMO Project, Green America and Just Label It." 

Beginning in early 2017, Dannon will go one step further by working with feed suppliers and its farmer partners to start planting non-GMO feed to fulfill its pledge that the cows that supply milk for the company's three flagship brands will be fed non-GMO feed, a first for a leading non-organic yogurt maker. This is slated to be completed by the end of 2018. Once these changes are implemented, these products from the three brand families will contain milk from cows fed only non-GMO feed.

Dannon has been and is continuing to implement animal welfare practices at its farmer partners' operations via the Validus Certification system. Now, more than 90% of Dannon's direct milk supply comes from farms that are Validus Certified.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Terlato Wines launches millennial-friendly canned wine

BY Gina Acosta

LAKE BLUFF, Ill. — Terlato Wines is seeking to leverage a major growth opportunity for the brand by launching value-priced wines that appeal to millennials.

Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs: Moscato Veneto from Italy and Pinot Noir from prime California vineyards.

Cans are the fastest-growing packaging category for wine in the U.S. – up 270% over the last year. 

"Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer," said William A. Terlato, CEO of Terlato Wines. "This is exactly what consumers want today for casual portable outings such as picnics, pool parties, patio gatherings and more. And the wine inside is exceptional — we're bringing quality and convenience together in one great-looking package."

The cans are specially lined to preserve varietal character and consistency, and each can contains the equivalent of two 4.2-ounce glasses of wine. The four-packs will have a suggested retail price of $14.99 for the 4-pack containing one liter of wine. 

Seven Daughters cans are a snap to open, chill faster than bottles, have a lighter environmental footprint and can be packed in a tote bag, picnic basket or backpack with no danger of breakage.

Terlato Wines has a global portfolio of more than 80 brands from world class wine producers in more than a dozen countries and is the leading marketer of wines $20 and up in the U.S. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

New General Mills products highlight consumer interest in wellness

BY Gina Acosta

MINNEAPOLIS — General Mills is following new consumer-driven food trends with its lineup of products launching this summer around the world.

Many of the new products closely align with increasing consumer interest in wellness, convenience, and snacking including new Yoplait Greek 2% Whips!, Nature Valley Nut & Seed Crunchy Granola Bars, Annie's organic cereal, Old El Paso Mini Taco Boats, Totino's Pizza Sticks and Häägen-Dazs Stick Bars.

"We're in a period of very rapid change in the food industry. And consumers are very clear about what they want – simple ingredient lists, free from artificial colors and flavors, free from gluten, less sugar, less sodium, more convenience. This translates into very a clear set of growth opportunities for us," said Ken Powell, General Mills chairman and CEO. "We've challenged ourselves to go out and really understand our consumers, get into their homes, shop alongside them and listen to what they want. These interactions allow us to build greater intuition, which helps us move much faster. Our new product line up demonstrates our ability to listen and respond."

To keep pace with the changing needs of consumers and to deliver new products to market faster than before, General Mills has disrupted its approach to innovation. 

"In order to support the growth we've planned, we have moved toward a more entrepreneurial approach to new product development, which not only speeds innovation, but helps us put our consumers first and deliver exciting, relevant new products that meet consumer needs and drive topline growth," said Peter Erickson, executive vice president of Innovation, Technology and Quality.

Consumers today want products that can help them on their wellness journey and seek out foods with simple ingredients, and harder working calories. They also want more protein, fiber and whole grains, products free from gluten and without artificial flavors or colors. And there is increasing interest in natural and organic foods.

Wellness is among the top consumer trends General Mills is addressing this summer with products including:  

  • Yoplait Greek 2% Whips! – Yoplait's Greek 2% Whips! are made with 2% milkfat for a thicker, richer and extra creamy texture. Available in four flavors: Vanilla Cream, Coconut Cream, Strawberries 'n Cream and Cherries 'n Cream. 
  • Yoplait Petits Filous – Squeezable, smooth, on-the-go yogurt pouches made with 100% naturally sourced ingredients, gluten free, no artificial colors or sweeteners, no added preservatives and no fruit bits. Available in five flavors: Raspberry, Strawberry, Apricot, Banana and Vanilla. 
  • Nature Valley Nut & Seed Crunchy Granola Bars – Simply made with the goodness of whole nuts, seeds, honey, tapioca syrup and sea salt, these naturally gluten-free bars come in two varieties: Almond, Cashew & Sea Salt, and Roasted Peanut & Honey.
  • Nature Valley Chocolate Oat Bites – Chocolate Oat Bites are baked cereal squares with chocolate chunks and a light, sweet drizzle. 
  • Good Natured Soups by Progresso – This new line of delicious, hearty and flavorful vegetable soups are non-GMO, vegan and contain no preservatives from artificial sources. Available in Hearty Corn & Chipotle Chowder, Hearty Tomato with Spinach & Roasted Garlic, and Hearty Lentil with Garden Vegetables.

The food industry is also experiencing a shift as the boundaries between meals and snacks are quickly fading. Snacks are no longer only eaten between meal-times; rather many consumers are eating traditional snack foods alongside a meal or as a meal replacement. And while consumers are adopting healthier lifestyles, they are still juggling busy schedules that often cut into meal preparation time.

General Mills is looking to help consumers solve the meal-time dilemma with convenient and tasty solutions. Some of the newest include:

  • Old El Paso Mini Taco Boat Party Pack – Taco night can now be a party! Ole! Mini size taco boats are perfect for apps and entertaining and perfect for the younger crowd.  
  • Totino's Pizza Sticks – Imagine a pizza rolled up and individually wrapped for mess-free microwave prep. These sticks are bigger than a pizza roll, so they're perfect for an on-the-go snack. Available in Pepperoni and Cheese varieties. 
  • Parampara Dinner Kits – In Europe, consumers can enjoy restaurant quality Indian-inspired dishes at home with this new line of dinner kits in three distinctive flavors: Butter Chicken, Chicken Shahi Korma and Chicken Tikka Masala. The kits include spices, Basmati rice and chutney, so all you have to add is chicken and dinner is ready in 20 minutes.
  • Good Table Freezer to Plate – This innovative new meal kit lets consumers use frozen chicken to make well-rounded, flavorful meals in a pinch. Available in Teriyaki, Lemon Garlic Herb, Southwestern and Marsala flavors.

Snacks that used to be considered special treats are becoming a bigger part of consumers' meals and traditional snacks are becoming more nutritious. Consumers are looking for harder working ingredients in their snacks, which means more nuts, fruits and seeds. The combination of these trends reveals that consumers are experiencing a "permission to indulge" on a more regular basis.

General Mills is introducing a whole host of snacks ranging from indulgent all the way to better-for-you to meet consumer's cravings regardless of the time of day or occasion, including:

  • LÄRABAR Bites – All four flavors are made from just 5-6 simple ingredients and are gluten free, non-GMO, vegan, dairy free, Kosher and made with Fair Trade Certified ingredients. Available in Chocolate Macaroon, Mint Chocolate Truffle, Double Chocolate Brownie and Cherry Chocolate Chip flavors.
  • Häägen-Dazs Stick Bars – Häägen-Dazs stick bars are launching beyond France into a number of markets including the UK, Spain, Belgium, and Italy among others. Two new flavors have been added: White & Almond and Strawberries & Cream.
  • Annie's Refrigerated Dough – Sweet organic treats including Cinnamon Rolls, Crescent Rolls, Flaky Biscuits, Chocolate Chunk Cookies and Vanilla Sugar Cookies all made with the goodness of Annie's ingredient promise. Products are made with unbleached flour and without artificial flavors, synthetic colors, preservatives, hydrogenated oils or high-fructose corn syrup, so families can enjoy their favorites at home without compromising great taste for quality ingredients.
  • Yoki Popcorn – Yoki snackers in Brazil will have three new ready-to-eat popcorn flavors to experience including cheddar, bacon and butter. Some are first-to-market savory popcorn flavors and give consumers something more exciting than their traditional popcorn snacks.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?