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Dannon adds two new products to Activia brand

BY Melissa Valliant

WHITE PLAINS, N.Y. The Dannon Company, Inc. announced Monday that its Activia brand is releasing two new products — Activia Dairy Drinks and Activia Fiber. Like all Activia products, the Dairy Drinks and Fiber will contain the probiotic culture Bifidus Regularis, live microorganisms that offer health benefits when frequently consumed.

Activia Dairy Drinks are packaged in single-serve bottles, making it easy for busy consumers to carry it with them on the go. They will be available in four-packs and four flavors: peach, mixed berry, strawberry and vanilla.

Activia Fiber contains cereal pieces for texture and taste and provides 3 g of fiber in every 4-oz. serving. It comes in strawberry with cereal, vanilla with cereal and peach with cereal.

The new Activia products will hit most nationwide retail locations by mid-February.

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PepsiCo announces major distribution agreement with ROCKSTAR Energy Drink

BY Melissa Valliant

NEW YORK PepsiCo has signed a multiyear deal to distribute ROCKSTAR Energy Drink, giving the cola company a significant push toward becoming a leader in the energy drink market and making it the master distributor of the brand.

The energy drinks will be distributed in most of the United States and all of Canada by Pepsi Bottling Group, PepsiAmericas, Pepsi Bottling Ventures and other independent Pepsi-Cola bottlers. ROCKSTAR still takes full responsibility for research and development, marketing and manufacturing.

This is PepsiCo’s fourth claim to the energy drink segment, as it already distributes AMP, No Fear and Starbucks brands.

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BI-LO names new president and CEO

BY Alaric DeArment

MAULDIN, S.C. Supermarket chain BI-LO has named an executive with more than 30 years of experience in the grocery industry as its president and CEO.

The chain said it had given the post to Michael Byars, who previously served as president and CEO of Dallas-based Minyards Food Stores. Before Minyards, Byars worked with Kash N Karry Supermarkets and Food Lion Stores. 

“We are fortunate to have someone with the background of Michael joining BI-LO,” interim CEO Randall Onstead said in a statement. “He’s an outstanding leader who is in tune with how best to serve our customers and inspire our employees.” 

Based in Mauldin, S.C., BI-LO is a banner of supermarket operator Lone Star U.S. Acquisitions. It operates stores in South Carolina, North Carolina, Georgia and Tennessee.

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