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Dannon adds two new products to Activia brand

BY Melissa Valliant

WHITE PLAINS, N.Y. The Dannon Company, Inc. announced Monday that its Activia brand is releasing two new products — Activia Dairy Drinks and Activia Fiber. Like all Activia products, the Dairy Drinks and Fiber will contain the probiotic culture Bifidus Regularis, live microorganisms that offer health benefits when frequently consumed.

Activia Dairy Drinks are packaged in single-serve bottles, making it easy for busy consumers to carry it with them on the go. They will be available in four-packs and four flavors: peach, mixed berry, strawberry and vanilla.

Activia Fiber contains cereal pieces for texture and taste and provides 3 g of fiber in every 4-oz. serving. It comes in strawberry with cereal, vanilla with cereal and peach with cereal.

The new Activia products will hit most nationwide retail locations by mid-February.

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PepsiCo announces major distribution agreement with ROCKSTAR Energy Drink

BY Melissa Valliant

NEW YORK PepsiCo has signed a multiyear deal to distribute ROCKSTAR Energy Drink, giving the cola company a significant push toward becoming a leader in the energy drink market and making it the master distributor of the brand.

The energy drinks will be distributed in most of the United States and all of Canada by Pepsi Bottling Group, PepsiAmericas, Pepsi Bottling Ventures and other independent Pepsi-Cola bottlers. ROCKSTAR still takes full responsibility for research and development, marketing and manufacturing.

This is PepsiCo’s fourth claim to the energy drink segment, as it already distributes AMP, No Fear and Starbucks brands.

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Rite Aid pulls more peanut products

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Feb. 18 added six products identified by the manufacturer as containing peanuts from Peanut Corporation of America, currently the focus of a Food and Drug Administration investigation into potential salmonella contamination, to be pulled from store shelves and included in the company’s initial voluntary recall announced Feb. 6.

Rite Aid is not aware of any reported cases of illness related to these products and removed the items from store shelves as a precautionary measure, the retailer stated.

While the company listed two of the items in its Feb. 6 press release announcing the voluntary recall, four nearly identical items by the same manufacturer but with different UPC codes were also pulled from Rite Aid store shelves by Feb. 6.

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