BEAUTY CARE

‘Dancing with the Stars’ judge endorses Listerine whitening system

BY Antoinette Alexander

MORRIS PLAINS, N.J. Looking to promote its new Listerine Whitening Vibrant White Pre-Brush Rinse and Listerine Whitening Pen, the brand has teamed up with “Dancing with the Stars” judge Carrie Ann Inaba.

“With the new fall season of ‘Dancing with the Stars’ kicking off, I’m busier than ever and always looking for products that are easy, convenient and effective. White teeth are especially important during the live shows, and incorporating Listerine Whitening into my daily routine is a simple way to achieve results,” stated Inaba, who is a consultant to Johnson & Johnson Healthcare Products division of McNeil-PPC.

The new Listerine Whitening Vibrant White Pre-Brush Rinse is a multi-action rinse that provides whiter and brighter teeth, according to the company. The rinse has extra whitening power plus polyphosphates to help prevent stains. It also helps fight plague buildup and controls tartar.

The Listerine Whitening Pen provides the benefit of on-the-go whitening. According to the company, users will see, in two weeks, a noticeable difference in the whiteness of their teeth. To use, pop off the cap and apply a thin layer of whitening gel to the front surface of each tooth. The sponge-tip pen allows for targeted application so users can whiten surfaces of teeth that require special attention.

Listerine Whitening Vibrant White Pre-Brush Rinse has a suggested retail price of $6.15. The Listerine Whitening Pen has a suggested retail price of $12.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

L’Oreal USA offers fellowships for women in science

BY Antoinette Alexander

NEW YORK L’OrealUSA kicked off this week the start of the application period for its L’Oreal USA Fellowships For Women in Science program.

The national award program, now in its sixth year, aims to annually recognize, reward and support five women postdoctoral researchers. The awardees are U.S.-based researchers beginning careers in the life and physical/material sciences, mathematics, engineering and computer science.

The grant awarded to L’Oreal USA Fellowships For Women In Science recipients will increase in 2009 from $40,000 to a maximum of $60,000. The amount of the grant will be based on each candidate’s research experience as well as the quality of their proposal.

The L’Oreal USA Fellowships For Women in Science program launched in 2003 and has since awarded 25 fellowships to women scientists across the United States. The application and review process is administrated by the American Association for the Advancement of Science.

The five L’Oreal USA 2009 Fellows will be invited to attend a week of events in New York City that include an awards ceremony, professional development workshops, media training and networking opportunities. Organized and facilitated in partnership with AAAS, these workshops encompass job search techniques, interviewing skills, budget development for grant requests and strategies for peer-reviewed publication.

The L’Oreal USA Fellowships For Women in Science is a component of the international L’OREAL-UNESCO For Women in Science program, which annually awards $100,000 each to five women career scientists‹one each from Europe, Asia-Pacific, North America, South America, Africa and the Arab States.

The program also features the UNESCO-L’OREAL International Fellowships, which annually grant, over a two-year period, $40,000 each to 15 young women scientists, at doctoral or postdoctoral levels, from around the globe.

L’Oreal also understands the need to attract more women to science and to raise awareness of their contributions to the field. Last year, L’Oreal USA launched its For Girls in Science initiative, as an extension of the L’Oreal USA Fellowships For Women in Science program. The For Girls in Science program strives to engage, inspire and advance young girls’ interest in STEM. Young girls are encouraged to participate in hands-on after school science programs.

The L’Oreal USA Fellowships For Women in Science program is open to women postdoctoral researchers only.

Candidates interested in applying may visit the L’Oreal USA Fellowships For Women in Science Web site at http://www.lorealusa.com/forwomeninscience, to obtain more information about program eligibility and requirements. All applications must be postmarked by Oct. 31, 2008.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Lumene announces organic Sensitive Touch line

BY Antoinette Alexander

NEW YORK Looking to leverage the popularity of those products made with natural ingredients, Lumene is launching a new line called Sensitive Touch.

The new line will be launched into U.S. retailers in the first quarter of 2009.

Sensitive Touch is made with 100 percent organic linen seed oil to calm, soothe and reduce redness. The products are free of alcohol, fragrances, parabens, alcohol and colorants and are not tested on animals.

The 6-SKU collection will include a day and night cream, moisturizer and cleanser and toner. The products are geared toward those beauty shoppers seeking facial products that offer anti-aging benefits but are gentle for sensitive skin.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?