‘Dancing’ judge teams up with Dr. Scholl’s For Her
KENILWORTH, N.J. Schering-Plough announced the launch of a new Dr. Scholl’s For Her product that will make consumers kick up their heels.
Dr Scholl’s For Her High Heel Insoles, featuring an ultra-soft arch cushion that shifts pressure off the ball of foot. The insoles fit into shoes without crowding toes or making the shoes feel tight, Schering-Plough stated, and the clear gel design remains virtually invisible even in strappy sandals.
“High-heel shoes dramatically limit the mobility of the feet and reduce the shock-absorbing ability of the heel and arch. In designing this insole, we studied how a woman’s weight is shifted away from the heel and arch toward her forefoot when wearing high heels, which commonly results in ball-of-foot pain,” said Charlie Lundy, research and development director for Dr. Scholl’s For Her. “We developed the new High Heel Insoles to help shift pressure from the ball-of-foot back toward the arch and heel to make even high heel shoes comfortable.”
To help launch the product, Schering-Plough is partnering with “Dancing with the Stars” judge Carrie Ann Inaba to act as a brand ambassador and to show women that they can comfortably wear their high heels all day or all night. As part of that endorsement, Inaba is hosting the Dr. Scholl’s For Her Dance Studio online, where she will provide tips for dancers of all skill levels to maximize their dance and workout routines.
NACDS develops Marketplace Retail Scorecard
PALM BEACH, Fla. The National Association of Chain Drug Stores developed a results-driven resource for retailers attending the 2009 Marketplace conference, called the Marketplace Retail Scorecard. The scorecard focuses retailers on finding new vendors or products, identifying marketing and merchandising opportunities and resolving issues.
“Now, more than ever, retailers are ensuring that their business activities produce tangible results for their bottom lines,” stated Jim Whitman, NACDS SVP meetings and exhibits. “We urge retailers to utilize this new tool as a way to ensure that their business meetings are successful and yield results long after the NACDS Marketplace conference has taken place.”
The scorecard is divided into five “S.M.A.R.T.” deliverables — specific, measurable, attainable, relevant and time-bound — which will enable retailers to target their goals ahead of time, quantify them, conduct follow-up and plan accordingly for future business activities with suppliers, NACDS stated.
Juvenile Diabetes Research Foundation hosts annual event
WELLESLEY, Mass. The New England Chapter of the Juvenile Diabetes Research Foundation hopes to raise $1.5 million with a black-tie gala Saturday.
The chapter’s Massachusetts branch will have its 27th annual Hearts & Heroes Gala at the Boston Marriott Copley Place, paying tribute to Insulet Corp. president and CEO Duane DeSisto as honoree and giving the Nancy Jones Diabetes Champion Award to Massachusetts Sen. Edward Kennedy.
“In the fight against diabetes, we have one vision: to find a cure,” JDRF New England Chapter executive director Heidi Daniels said in a statement. “Duane DeSisto, Insulet Corp. and Sen. Kennedy are true champions in the hearts and minds of all of us with loved ones who have Type 1 diabetes.”