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Daisy Cottage Cheese offers opportunity for a fresh refrigerator make-over

BY Anna Mcgrath

DALLAS Daisy Cottage Cheese kicks off their “Freshen Up Your Fridge” contest to help encourage Americans to clean their refrigerators of unhealthy foods and replace them with more fresh, all-natural products.

One lucky grand prize winner will receive a year’s supply of Daisy Brand Cottage Cheese, a new Whirlpool Latitude refrigerator and an exclusive in-home visit by a registered dietitian to help teach them about healthier foods for their refrigerators.

“So many Americans try to eat healthy, but don’t realize that many foods contain unnecessary additives and preservatives,” said Kim Galeaz, registered dietitian. “I’m partnering with Daisy Brand Cottage Cheese to show how simple it is to freshen up your refrigerator and choose more great-tasting, nutrient-rich foods, like Daisy Brand Cottage Cheese.”

Entries are now being accepted until Aug. 31, 2009. Consumers can log on to www.freshenupyourfridge.com to enter and share why and how their eating habits could be improved through a fresh refrigerator makeover.

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Spam wants consumers to ban ‘monotony’

BY Allison Cerra

AUSTIN, Minn. To give their fans something else to chew on, this month the makers of Spam products are launching a multi-faceted ad campaign that will educate Spam users on how to spice up their everyday meals.

The new spot television, national print and radio advertisements, and revamped Web site, www.spam.com, play on the brand’s playful personality to give its fans real, useful ways to enjoy Spam products.

“Our goal is to build upon the recent success of Spam product sales by showing our consumers simple and creative ways to use Spam products more often,” said Dan Goldman, senior product manager of Spam. “These advertisements take everyday recipes a step further to say, ‘Spam products can banish mealtime monotony.'”

Launching a cohesive series of messages across all media  print, television, radio and web, brings to life the campaign’s theme. “Break The Monotony.”

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Sunsweet introduces new delicious blend of high antioxidant fruits

BY Anna Mcgrath

YUBA CITY, Calif. Sunsweet Growers has introduced Antioxidant Blend, a new snack that combines together four delicious dried fruits (cherries, plums, wild blueberries and cranberries) in a conveniently packaged 5-oz. pouch.

The recent addition to the Sunsweet line is filled with vitamins and minerals. According to the Oxygen Radical Absorbance Capacity chart by the U.S. Department of Agriculture and Brunswick Laboratories, the fruits used by Sunsweet are the four highest scoring, oxygen-free radial fighting fruits. Foods naturally high in antioxidants may help with anti-aging, increase immune function and possibly decrease the risk of infection and cancer, according to the American Dietetic Association.

“Functional foods are an important part of a healthy lifestyle that includes a balanced diet and physical activity,” said Steve Harris, VP marketing at Sunsweet Growers. “Not only is Sunsweet’s Antioxidant Blend great for a quick, convenient and healthy snack, these functional fruits can accent a tossed salad, enhance baked goods, or sweeten up any favorite recipe.”

Sunsweet’s Antioxidant Blend is now available for $3.99 at all major retailers nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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