‘The Daily Show’ covers this year’s ‘allergy tsunami’
NEW YORK — What does the annual allergy season and the New York Knicks have in common? Every subsequent year, they both experience their worst season ever.
Comedy Central's “The Daily Show with Jon Stewart” recently produced a satire on the annual media coverage of the forever-getting-worse allergy season, which many this year are terming the “allergy tsunami.”
But there may be some credence to that reporting after all. Sales of cough/cold/allergy/sinus liquid formulations were up 41.3% to $420 million for the 12 weeks ended May 17, according to IRI across total U.S. multi-outlets. Tablet sales are also up 6.6% to $1.2 billion.
While the recent introductions of liquid formulations Nasacort and Flonase to the OTC aisle is certainly bringing one-time prescription-only patients back to the allergy aisle in the local drug store, which is one explanation behind the escalating sales of allergy remedies, the fact is the number of allergens released into the atmosphere increases every year. And with that, there are more allergy sufferers.
Tic Tac launches flavor-changing Mixers
SOMERSET, N.J. — Tic Tac recently rolled out a new addition to its line of mints — flavor-changing Tic Tac Mixers. The new sub-brand features two-flavored mints that will change flavors as they melt.
“While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise,” said Ferrero U.S.A’s Tic Tac category director Todd Midura said. “New Tic Tac Mixers mints may ultimately bring a little fun to our consumer’s day – it’s something new and different from the Tic Tac brand.”
Tic Tac Mixers will be available in late June and will start with two flavors: cherry cola and peach lemonade.
One introduces Vanish Hyperthin condoms
BOSTON – One on Thursday announced the launch of Vanish Hyperthin condoms. An advancement in latex technology, Vanish is 35% thinner and made with a softer latex for a more comfortable intimate experience, the company stated.
Vanish was developed through a two-year collaborative process with customers, outreach organizations and health professionals. Participants provided feedback about various aspects of the product, from the name to the product itself.
"We invite people to work with us to discuss their opinions and concerns about sexual health, and we use that information to make better products," stated Davin Wedel, CEO for One. "Over the past few years, manufacturing technology has made it possible to produce thinner condoms, but customers have told us these products aren't always comfortable because the latex is more rigid and doesn't move well with the body. Vanish was designed to make you feel closer to your partner without compromising comfort or reliability."
Consumer response to Vanish has been extremely positive. In a recent survey of regular condom users who were provided samples of the product along with other leading ultra-thin condoms, Vanish was preferred by a margin of 4 to 1. The product topped the survey for thinnest condom, softest latex and most comfortable fit.
One Vanish Hyperthin condoms are now available online at select retailers and onecondoms.com.
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