News

Daily Diversion: Adidas’ mascot moves

BY DSN STAFF

Ahead of the White House’s Tribal Nations Conference, Adidas announced that it would put its design resources — and in some cases monetary resources — behind any high school in the United States who wants to change its mascot and team imagery to avoid potentially harmful or offensive Native American imagery. the company estimates that some 2,000 U.S. high schools have mascots the might concern tribal communities.

In the age of the New General Market, a brand that is willing to dig into its own pocket to try to fix a problem they had nothing to do with wins big points with multicultural consumers, millennials, and those who might disagree with tribal imagery being used for sports teams — in schools and professional leagues. A lot of people are going to identify with the brand because of this — a whole new generation of "My Adidas" kids — and DSN is down with that. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

PRI: Kroger educates refugees on how to navigate pharmacy

BY DSN STAFF

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

People’s Choice Awards on board with Walgreens’ Get a Shot Give a Shot campaign

BY Michael Johnsen

LOS ANGELES — People's Choice Awards executive producer Mark Burnett and actor Raza Jaffrey of CBS’ “Code Black” took advantage of the show's partnership with Walgreens and its Get a Shot Give a Shot campaign to not only get a flu shot for themselves, but also to promote the campaign. 
 
“Here we have a major company, Walgreens, with a great campaign – Get a Shot, Give a Shot,” Burnett told PEOPLE at the People's Choice Awards Nominees Announcement press conference in Los Angeles earlier this week. “If you think about that, most people need their flu shot and they're going to do it anyway. You might as well, when you get one, know that as you get your flu shot, that means now someone in need will also get a shot.” 
 
The live broadcast of People's Choice Awards 2016 will take place from the Microsoft Theatre L.A. on Jan. 6 on CBS.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?