Ahead of the White House’s Tribal Nations Conference, Adidas announced that it would put its design resources — and in some cases monetary resources — behind any high school in the United States who wants to change its mascot and team imagery to avoid potentially harmful or offensive Native American imagery. the company estimates that some 2,000 U.S. high schools have mascots the might concern tribal communities.
In the age of the New General Market, a brand that is willing to dig into its own pocket to try to fix a problem they had nothing to do with wins big points with multicultural consumers, millennials, and those who might disagree with tribal imagery being used for sports teams — in schools and professional leagues. A lot of people are going to identify with the brand because of this — a whole new generation of "My Adidas" kids — and DSN is down with that.
LOS ANGELES — People's Choice Awards executive producer Mark Burnett and actor Raza Jaffrey of CBS’ “Code Black” took advantage of the show's partnership with Walgreens and its Get a Shot Give a Shot campaign to not only get a flu shot for themselves, but also to promote the campaign.
“Here we have a major company, Walgreens, with a great campaign – Get a Shot, Give a Shot,” Burnett told PEOPLEat the People's Choice Awards Nominees Announcement press conference in Los Angeles earlier this week. “If you think about that, most people need their flu shot and they're going to do it anyway. You might as well, when you get one, know that as you get your flu shot, that means now someone in need will also get a shot.”
The live broadcast of People's Choice Awards 2016 will take place from the Microsoft Theatre L.A. on Jan. 6 on CBS.
The Woonsocket, R.I.-based healthcare company was ranked seventh on the Fast Company list of the 50 Most Innovative Companies, as well as No. 1 on its Top 10 Most Innovative Companies in Health list. Read more