Ahead of the White House’s Tribal Nations Conference, Adidas announced that it would put its design resources — and in some cases monetary resources — behind any high school in the United States who wants to change its mascot and team imagery to avoid potentially harmful or offensive Native American imagery. the company estimates that some 2,000 U.S. high schools have mascots the might concern tribal communities.
In the age of the New General Market, a brand that is willing to dig into its own pocket to try to fix a problem they had nothing to do with wins big points with multicultural consumers, millennials, and those who might disagree with tribal imagery being used for sports teams — in schools and professional leagues. A lot of people are going to identify with the brand because of this — a whole new generation of "My Adidas" kids — and DSN is down with that.
LOS ANGELES — People's Choice Awards executive producer Mark Burnett and actor Raza Jaffrey of CBS’ “Code Black” took advantage of the show's partnership with Walgreens and its Get a Shot Give a Shot campaign to not only get a flu shot for themselves, but also to promote the campaign.
“Here we have a major company, Walgreens, with a great campaign – Get a Shot, Give a Shot,” Burnett told PEOPLEat the People's Choice Awards Nominees Announcement press conference in Los Angeles earlier this week. “If you think about that, most people need their flu shot and they're going to do it anyway. You might as well, when you get one, know that as you get your flu shot, that means now someone in need will also get a shot.”
The live broadcast of People's Choice Awards 2016 will take place from the Microsoft Theatre L.A. on Jan. 6 on CBS.
Sam’s Club senior vice president and GMM of consumable and health and wellness will be retiring at the end of the fiscal year, a Sam’s Club spokesperson confirmed Wednesday. Turner-Mitchael is a 26-year veteran of the company, having joined Walmart in 1992 as a pharmacist in Lubbock, Texas. Read more
Grocery retailer and wholesaler Supervalu has shared the results from its fiscal 2018 third-quarter, which included a boon to its wholesale business in the form of its Unified Grocers acquisition, even as retail sales declined. The Minneapolis-based company’s total continuing operations saw net sales of $3.94 billion — up 31% from $3 billion in the same period last year. Read more
RLA Collective, an OTC/healthcare-focused integrated marketing agency, made the 2018 Innovation SABRE Awards shortlist for three programs in digital/marketing: “Best in Digital Marketing/Advertising” for an integrated media campaign with Vetoquinol U.S.A; “Best Use of Video Networks” utilizing Facebook LIVE to showcase pet care advice from Tomlyn's resident veterinarians; and “Best in Brand Narratives” for a unique video testimonial influencer campaign, “VSL#3: The Journey Back," (featured above) the company announced last week. Read more
Petrics, a pet health technology company, is looking to make tracking weight, activity levels and rest periods a whole lot easier for pet owners. By launching the Smart Pet Bed, Activity Tracker, pet Health and Nutrition App, the Las Vegas-based company is aiming to help those four-legged family members achieve optimal weight ranges. Read more