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Daelmans to launch chocolate-caramel stroopwafel

BY David Salazar
NIEUWKUIJK, The Netherlands — Stroopwafel maker Daelmans has announced a new addition to its offerings. The company said it plans to roll out its chocolate-caramel stroopwafel this spring. 
 
The chocolate-caramel variety will join three other stroopwafel flavors from Daelmans — caramel, honey and maple — and will begin its distribution on March 1 through Cost Plus World Markets, with wider distribution planned for spring and summer. 
 
The launch of the new stroopwafel flavor comes a little less than a year after Daelmans launched the product in the United States through its exclusive distribution partner The Brand Passport. During that time the company’s stroopwafels have hit such retailers as Trader Joe’s, Target, 7-Eleven, Costco, Sam’s Club, Walgreens, and Meijer. United Airlines offers the treat as complimentary morning snacks for its economy-cabin customers. 
 
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Chips Ahoy! adds two flavors to THINS product line

BY Brian Berk

NEW YORK — Chips Ahoy! will add two new flavors to its THINS product line: Oatmeal and Double Chocolate. The product line first launched in the summer of 2016.

To celebrate the product launch, Chips Ahoy! THINS has created an oversized cookie jar at the Time Warner Center in New York City. Measuring 10-feet tall, and one-foot thick, the custom cookie jar will be filled with new Chips Ahoy! THINS in Oatmeal and Double Chocolate flavor varieties.

"Our Chips Ahoy! THINS product line has been met with incredible excitement and enthusiasm," said Sofia Oliveira, Sr. Brand Manager, Chips Ahoy! North America. "To continue this excitement, we're thrilled to celebrate our delicious new flavor varieties, Oatmeal and Double Chocolate, in a way that only Chips Ahoy! THINS could do. Our THIN-credible Cookie Jar not only embodies our larger-than-life passion for cookies, it's also a very fun way to interact with our fans."

Chips Ahoy! THINS Cookies in Oatmeal and Double Chocolate flavor varieties are available nationwide. Chips Ahoy! is a Mondelēz International brand. 

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Kroger, Walgreens executives recipients of NCA 2017 Confectionery Leadership Award

BY Michael Johnsen

WASHINGTON – The National Confectioners Association on Monday announced that Christina Groth from Kroger and Brian Rinker from Walgreens are the recipients of the 2017 Confectionery Leadership Awards. The award celebrates the honorees’ contributions to the category through their effective business collaboration, category management best practices, and innovations in merchandising confectionery products in-store.

“Many deserving and worthy candidates were submitted for the 2017 Confectionery Leadership Award, which recognizes dedication and innovation on the part of the industry’s retail customers,” stated NCA’s VP industry affairs Larry Wilson. “Both Christina and Brian exemplify what the award represents as they were selected among all nominees by the committee for their personal leadership, knowledge, expertise and commitment to the confectionery industry.”

Groth, VP general merchandise, healthy & beauty care and non-foods, has been at Kroger for more than 15 years, starting as an intern for the Fred Meyer division. In her role, she leads category management teams in setting and executing the assortment, merchandising and marketing strategies for more than 2,600 Kroger stores.

“This award is really for our team — our category managers, consumer insights group and our suppliers,” Groth said regarding the Confectionery Leadership Award. “It’s a reflection of the work they are all doing. I am just lucky to get to accept it on their behalf.”

Rinker, category manager, has been with confectionery for Walgreens for nearly four years, serving to develop and execute merchandising plans for its more than 8,100 stores. Prior to joining the candy desk, Rinker spent eight years as the cookie buyer.

“Being recognized as a leader in the confectionery category is very humbling,” Rinker said. “I love this category and what it stands for. Everyone needs a moment of happiness and confectionery can do that.”

NCA and Candy & Snack TODAY magazine created the awards program in 2011 to recognize and honor the confectionery industry’s best and most innovative leaders and category champions. The program allows NCA manufacturers and brokers to recognize outstanding retailers and wholesalers in the confectionery community for their effective customer marketing, shopper-driven shelving practices, and promotion of new items.

Groth and Rinker will be presented with their awards in Miami at NCA’s annual State of the Industry Conference, March 6-8, 2017.

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