BEAUTY CARE

Dadario appointed Bare Escentuals president of retail

BY Antoinette Alexander

SAN FRANCISCO Bare Escentuals, a maker of mineral makeup, has appointed Michael Dadario as president of retail, responsible for Bare Escentuals’ overall retail strategy and execution including merchandising, sales and operations for all domestic brick-and-mortar distribution channels.

Dadario will report to Leslie Blodgett, chief executive officer of Bare Escentuals.

Dadario comes to Bare Escentuals with more than 30 years of retail operations experience at companies including J. Crew, Inc. and Gap. Most recently, he was senior vice president of stores for Williams-Sonoma, where he was responsible for establishing the retail strategies for the company’s emerging Williams-Sonoma Home and west elm brands.

Dadario also spent a year teaching marketing at the Fashion Institute of Design & Marketing (FIDM) and served five years as president of the San Francisco AIDS Health Project.

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Crest Pro-Health, Oral-B team up to alert Hispanic community to gingivitis

BY Antoinette Alexander

MIAMI Procter & Gamble’s Crest Pro-Health and Oral-B brands have teamed up with Dr. Ivan Lugo, past president of the Hispanic Dental Association and Associate Dean of Temple University School of Dentistry, to raise awareness of gingivitis in the Hispanic community.

According to The Centers for Disease Control and Prevention’s Third National Health and Nutrition Examination Survey, gingivitis, a form of gum disease, affects 1-in-2 adults in America, including Hispanics. The Mexican-American population has one of the highest percentages of prevalence.

“As an active member of the Hispanic dental community I am proud to be the spokesperson for this initiative to raise awareness in our community on how to help prevent and treat oral health conditions, like gingivitis,” stated Lugo.

As part of the initiative, Crest Pro-Health and Oral-B are promoting a four-step, at-home dental routine:

  1. Brush twice a day with a toothbrush with bristles that are able to surround each tooth to clean the entire tooth surface. It is highlighting the Oral-B Vitality Precision Clean Power Brush, which moves at nearly 8,000 times a minute to reduce up to two times more plaque than a regular manual brush.
  2. Next, use a specialized toothpaste to fight gingivitis, such as Crest Pro-Health toothpaste.
  3. Floss at least once a day to remove plaque and food particles between teeth at the gum line. For example, Crest’s Glide Deep Clean Floss is made with Gore-Tex, a micro-textured material resistant to shredding.
  4. The final step is to rinse with an anti-gingivitis mouthwash, such as Crest Pro-Health Oral Rinse, to remove leftover particles and kill the germs that cause plaque, gingivitis and bad breath.

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Lescoja launches three Matte for Men products

BY Antoinette Alexander

TUCSON, Ariz. Lescoja has announced the launch of three new Matte for Men skin care products—Matte for Men Complete Cleansing Cloths, Antioxidant Daily Facial Cleanser and Man Powder.

The pre-moistened cleansing cloths are designed to remove dirt, oil and environmental pollutants from the face and head. The cotton cloths are infused with vitamin A, Retinol and collagen.

The Matte for Men Antioxidant Daily Facial Cleanser helps to remove dirt, oil and other environmental impurities. The non-drying formula contains “micro spheres” that release antioxidants directly onto the skin to help leave it protected and conditioned.

In addition, the company has launched Matte For Men Man Powder. The naturally-based corn starch and baking soda formula helps to neutralize odor and absorbs excess moisture.

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