HEALTH

CytoSport energizes protein lineup with Muscle Milk Coffee House launch

BY Michael Johnsen

WALNUT CREEK, Calif. – CytoSport on Tuesday launched its new Muscle Milk Coffee House ready to drink product line, combining high quality protein and caffeine into three coffee-inspired flavors: vanilla latte, cafe latte and mocha latte.

The shakes are available in 11 oz. Tetra four-packs and contain 20 grams of protein, 120 mg of caffeine and are gluten and sugar free.  With enough caffeine equal to a cup of coffee, they are a portable solution to get a boost of energy and daily protein.

"This new innovation highlights our commitment to providing protein solutions for every body," stated Greg Longstreet, president and CEO CytoSport. "Coffee House complements a variety of lifestyles and offers a great-tasting, on-the-go solution for protein throughout the day."
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Blistex bolsters its product portfolio with growth brand from J&J

BY Michael Johnsen

OAK BROOK, Ill. – Blistex on Tuesday announced the acquisition of the Tucks brand of OTC rectal medications from Johnson & Johnson Consumer.  

The transaction closed on July 8 for an undisclosed amount.

“We are delighted to welcome Tucks to the Blistex family of brands,” stated Justin Arch, CEO of Blistex.  “Given its efficacious products and strong heritage, Tucks is well positioned to address growing consumer needs within its category, and we expect it to respond positively to our focused model of consumer advertising and promotional support combined with thoughtful innovation.”

The brand is currently outpacing category growth, according to IRI data. For the 52 weeks ended May 15, Tucks generated $19.2 million on a 4.3% sales lift across total U.S. multi-outlet channels. The hemorrhoidal remedies category as a whole is up 1.6% to $117 million.

Blistex is best known as a global leader in lip care, offering a wide range of lip balms with highly effective formulas and unique added benefits under the Blistex brand.  Its broader consumer healthcare portfolio includes Odor Eaters, as well as mainstay brands in categories ranging from acne care with Stridex, oral analgesics with Kank-A and itch relief with Ivarest.  

Blistex also markets a full line of skin care products under the Glysomed brand that includes the top-selling hand cream in Canada.  
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Data analytics company Advanced Plan for Health partners with iHealth Labs

BY Michael Johnsen

IRVING, Texas – Advanced Plan for Health, a provider of data analytics technology to help organizations improve health benefits programs, on Monday announced it is teaming with iHealth Labs, a provider of mobile healthcare monitoring solutions. By integrating with iHealth's mobile health devices and solution, and incorporating the health vitals compiled from iHealth's devices into APH's data analytics engine, employers are able to reduce employee health costs, improve health outcomes and empower individuals to be hands-on managers of their own health.

iHealth's software platform and devices make it easy for consumers to track their health vitals, including blood pressure monitoring, weight, glucose levels, activity levels and blood oxygen levels. The devices automatically sync the data to smartphones or tablets and the information is then uploaded into APH's Poindexter, a data analytics risk engine custom-built for population health management, to provide a complete health picture for each individual.

If an individual shows they are maintaining a chronic condition, this may result in lower health plan co-pays, deductibles or premiums, Advanced Plan stated.

"iHealth's line of mobile health devices and solutions enable our users to lead healthier lives by taking a more active role in managing health conditions like hypertension and diabetes," commented Yuchen Wang, chief solution officer, iHealth Labs. "Through our partnership with Advanced Plan for Health, we're now able to help patients not only better understand their health but also realize savings when it comes to their healthcare expenses."

"We need to encourage individuals to change their mindset from patient to consumer," added Neil Godbey, CEO Avanced Plan for Health. "This behavioral approach is how healthcare is being transformed, and we want to be on the cutting edge of this trend. The end result of this partnership is to provide value – in terms of better health outcomes and savings – to self-funded employers, payors, providers and patients alike."

APH announced last month that it also partnered with digital health company Tesser Health. Together, these partnerships help APH to build consumer health management capabilities into the Poindexter platform.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?