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CVS/pharmacy supports UNCF’s initiatives

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy and the United Negro College Fund, a minority education organization, are teaming up to celebrate Black History Month and promote education in the retailer’s stores nationwide.

As part of the partnership, CVS/pharmacy has committed $50,000 in support of UNCF initiatives, including the UNCF Campaign For Emergency Student Aid, which helps thousands of recession-impacted college students at 39 historically black colleges and universities as they complete their senior year and receive their college degrees. The donation from CVS/pharmacy will help students who are short of funds to pay for tuition, books and dormitory rooms so that they can clear their bills at the bursar’s office and graduate from college this spring.

The partnership also includes promotion through the month of February of UNCF and Black History Month at CVS/pharmacy’s more than 7,100 stores nationwide through in-store radio announcements featuring UNCF’s motto: "A mind is a terrible thing to waste." The UNCF motto celebrates its 40th anniversary this year.

"Black History Month is an important opportunity to recognize the contributions that African-Americans have made over the course of our history as a country," stated David Casey, VP workforce strategies and chief diversity officer for CVS Caremark. "We are proud to stand with UNCF and to support its important mission of making sure every child has the opportunity to get through college so they can become the next generation of leaders."

Since its founding, UNCF has helped 350,000 students earn degrees from its 39 member colleges and universities. Today, 55,000 students attend UNCF member institutions each year.

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Paul Davis joins HRG

BY Allison Cerra

WAUKESHA, Wis. — A premier marketing and research firm for the retail consumer healthcare industry announced that it has appointed a new business development manager.

Hamacher Resource Group said Paul Davis, a consumer packaged goods industry veteran with more than 25 years of sales experience, will focus his efforts on sharing how HRG’s category management, marketing services, research and analytics, and product images and data services can help consumer healthcare product manufacturers effectively reach their audience, improve brand awareness and ultimately increase sales.

“Paul’s energy, enthusiasm and creativity will be a terrific addition to our team," said HRG VP Dave Wendland. "His knowledge will help our manufacturer clients reach their sales goals, whether it’s through aiding them in improving their at-shelf presence, creating successful promotions or guiding them through marketing strategies and tactics to gain a broader audience or strengthen consumer loyalty.”

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POI to host summit for supplier, retail executives

BY Michael Johnsen

CHICAGO — The Promotion Optimization Institute will be hosting its Trade Promotion Optimization Summit here from March 13 to 15. It’s a three-day educational seminar for both supplier and retail executives responsible for pricing, trade marketing, sales and operations planning, merchandising and promotions.

The event will focus on ways to optimize promotional strategies across vendor partners as the economy begins picking up steam. “There’s a plethora of dollars invested in promotions on both sides,” noted Michael Kantor, POI CEO. “We’re just coming out of a recession, [so] there’s no time and there’s no money to waste on [promotions],” he said. The summit will help marketers eliminate wasteful promotion spending and optimize the return on investment by way of customer acquisition and retention.

One of the key seminars features Lisa Overman, Harveys marketing and advertising director at Delhaize Group, who will discuss some of Harveys’ success with finding ways to be innovative and cognizant of the local/regional flavors to drive trips and loyalty. With the knowledge that many specialty vendor partners typically have smaller budgets to work with, better collaboration was needed to enhance Harveys’ brand identity.

For more information about the POI Trade Promotion Optimization Summit, click here.

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