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CVS/pharmacy, St. Jude Children’s Research Hospital partner for annual holiday campaign

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy on Monday announced its annual in-store fundraiser for the ninth year to support the St. Jude Children’s Research Hospital Thanks and Giving campaign, a holiday program that raises awareness and funds for the research and care provided at St. Jude.
Since the campaign’s inception, CVS/pharmacy and its customers have raised more than $31 million to support St. Jude.

From now through Dec. 8, CVS/pharmacy store colleagues will encourage customers to add $1 or $3 to their purchase at the register in support of the campaign. Customers shopping online at www.CVS.com will also have the opportunity to donate $1 at checkout. 

Funds raised by CVS/pharmacy for the St. Jude Thanks and Giving campaign support the CVS Caremark Rehabilitation Services Center at St. Jude.  Children with deadly diseases like cancer may experience developmental, cognitive or physical impairments as a result of their illnesses as well as the treatments used to save their lives. The facility in Memphis, which opened in 2009, doubled the space dedicated to providing audiology, occupational therapy, physical therapy and speech-language pathology services to St. Jude patients to help them overcome the barriers they face in recovery.

"We want to thank our colleagues and customers who have raised more than $31 million to support the work St. Jude Children’s Research Hospital is doing to treat children with cancer and other catastrophic diseases," stated Eileen Howard Boone, SVP of corporate communications and community relations for CVS Caremark.  "We know it takes $1.8 million a day to operate St. Jude and no family ever pays St. Jude for anything, so every dollar really goes a long way in helping to save a child." 
 

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Duane Reade kicks off Facebook campaign to promote store-brand hosiery

BY Antoinette Alexander

NEW YORK — Duane Reade, which is owned by Walgreens, has announced a seven-week social media campaign to raise awareness of Duane Reade-brand hosiery products — produced by Doris Hosiery Mills.

The campaign will aim to help New Yorkers find the perfect legwear for a multitude of events in time for the winter season. The "Show Us Some Leg" contest, calls for entrants to upload their original photos wearing Duane Reade brand hosiery via a Duane Reade Facebook page application, commenced at midnight on Nov. 18 and will run through Jan. 7.

"The ‘Show Us Some Leg’ Facebook campaign allows New Yorkers to engage with Duane Reade on strategic digital, social media and in-store platforms," stated Calvin Peters, online/public relations manager of Duane Reade. "By promoting the affordability and quality of Duane Reade legwear and the ubiquitous nature of Duane Reade stores, we are helping busy New Yorkers find the right legwear option for all occasions. The quality is without question, working with Doris Hosiery Mills which produces the hosiery for leading fashion brands, reinforces the trendsetting appeal and the incredible value these products represent."

Initiatives to create and foster interest along with participation in the contest are integrated using multiple digital marketing platforms, including a promotional video featuring celebrity blogger, Jess Zaino of Cheap Chic Shopping Tours, that will run on the Duane Reade Web site, Facebook page and YouTube TV channel; Twitter parties; vlog posts by Duane Reade VIP bloggers; the publishing of photos submitted by entrants on Pinterest, Foursquare, Twitter and other social media sites; in-store signage, in-store radio announcements and POS flyers in Duane Reade stores.

During the first six weeks of the competition, celebrity judge Zaino will select a weekly winner. Winners will be chosen based on their photo submissions on Facebook. Each week will introduce a different occasion for entrants to wear Duane Reade legwear, including  Out on the Town, Date Night, Working Girl, Girls’ Night Out, Layer Your Look and Holiday Party. Judging criteria will include enthusiasm, pose originality, public appeal, the alignment of the photo with the weekly theme and Duane Reade "brand spirit."

Each individual entrant will be restricted to a single submission per week, and each week there will be three winners (18 weekly winners in total), with a grand prize of an iPod Touch, a second-place prize of $200 worth of Duane Reade gift cards and a third-place prize of $100 worth of Duane Reade hosiery products. The winner of the grand prize for the best overall photo will be chosen by public vote on the Duane Reade Facebook page. The GPW will receive an Apple iPad, $200 worth of Duane Reade gift cards and $100 worth of Duane Reade hosiery products.

Duane Reade brand hosiery products include socks, tights, sheer hosiery, toe covers, foot covers, knee highs and leggings priced between $3.99 and $14.99.

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Safeway issues call for entries for Eighth Annual Lucerne The Art of Dairy Contest

BY Michael Johnsen

PLEASANTON, Calif. — Safeway and its exclusive Lucerne brand on Friday announced the Eighth Annual Lucerne The Art of Dairy Contest to give creative art students the opportunity to showcase their design skills for a chance to win a grand prize of $30,000, part of a combined $46,000 prize pool.

Since the inception of The Art of Dairy contest in 2005, Lucerne has contributed more than $376,000 to schools, teachers and students. Last year’s response included over 9,200 students entering their work and the nine finalists garnering in excess of 600,000 votes when America decided the contest winner. 

The call for entries will run through Dec. 7.

For past contest winners, entry forms, healthy recipes and Official Rules, visit www.ArtofDairy.com.

 

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