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CVS/pharmacy serves up ‘Active’ beauty in new deal with Serena Williams

BY DSN STAFF

NEW YORK —Tennis star Serena Williams has stepped off the court to serve athletic beauty mavens products for lip, body and sun care through a new partnership with CVS/pharmacy. The retailer will install Active Lifestyle Skincare Destinations in its beauty departments nationwide.

Through the partnership with Mission Skincare, which was co-founded by Williams, the destinations can be found exclusively in more than 5,000 CVS locations as of November.

“Our customers are smart, savvy and constantly on the go. Whether they’re out for a run, chasing their kids around the house or cheering from the sidelines, they’re in motion,” stated Mike Bloom, SVP merchandising for CVS/pharmacy. “And with healthy living comes the need for skin care that meets your active needs. That’s where Mission Skincare steps in, with products developed and tested by the world’s greatest athletes for use by everyday people on the go.”

To celebrate the partnership, Mission is launching six new products: revitalizing lip therapy gel in peppermint, mega balm antioxidant lip refreshers in blueberry-pomegranate and acai-lemonade replenishing hand and body moisturizer and rejuvenating face moisturizer.

Mission Skincare was founded in 2008 by a group of top athletes, including Williams and professional soccer player Mia Hamm.

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Hy-Vee names new president

BY Alaric DeArment

WEST DES MOINES, Iowa A 28-year employee of Hy-Vee has become its new president, according to published reports.

The company appointed Randall Edeker as president of the supermarket chain Thursday at the company’s annual meeting, succeeding Ric Jurgens, who had served as president since 2001 and will maintain his position as chairman and CEO.

Edeker had previously served as EVP and COO.

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Tricare expands vaccination coverage to pharmacies, clinics

BY DSN STAFF

NEW YORK Convenience and value. That’s what community pharmacy and their retail clinic partners deliver to their patients. And that’s what the Department of Defense is counting on in covering immunizations at local pharmacies and identifying convenient care clinics as network providers — two separate pieces of news issued within the past month that really underscore the importance of pharmacies and retail clinics in the delivery of health care today.

Prior to these announcements, military personnel interested in getting their flu shots had to schedule an appointment with their doctor, as Tricare only covered the cost of shots delivered in a doctor’s office.

“As a convenient and accessible healthcare provider, pharmacy is uniquely positioned to offer services for patients, such as vaccinations,” stated Steve Anderson, president and CEO for the National Association of Chain Drug Stores. Anderson noted that as of earlier this year, pharmacists have the ability to immunize patients in all 50 states. “[This] presents an important opportunity for pharmacists to counsel patients during their visit, and an additional healthcare provider from which to obtain these vaccinations.”

It’s also quite a bit of opportunity for pharmacy — Tricare provides healthcare coverage for 9.5 million eligible beneficiaries. Those beneficiaries pick up almost 2.3 million prescriptions every week, and 1.2 million of those at retail pharmacies, according to Tricare .

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