News

CVS/pharmacy officially unveils new Essence of Beauty Fine Fragrance Collection

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy officially announced on Monday new introductions to its fragrance and body care line, Essence of Beauty.

 

 

 

 

 

 

With the addition of the new scent collections crafted by master perfumers, as well as the launch of a new shea treatment line and the enhanced Signature Collection, the Essence of Beauty Fine Fragrance Collection aims to bring a touch of indulgence into the everyday.

As previously reported by Drug Store News, CVS/pharmacy launched on Aug. 2 a new website and mobile site dedicated to its growing Essence of Beauty brand. Click here for DSN’s interview with George Coleman, VP merchandising for store brands at CVS/pharmacy, on the new EssenceofBeauty.com site and how the retailer is adjusting its in-store merchandising strategy to further promote its Essence of Beauty collection.

Essence of Beauty’s formulas contain such ingredients as passion flower seed oil, high in anti-inflammatory essential fatty acids and vitamin C, as well as antioxidant-rich rice bran oil, which contains vitamin E to help protect and hydrate skin while fighting free radicals. Products in the Essence of Beauty line are now free of parabens, phthalates, petrolatum, gluten and artificial dye. In addition, Essence of Beauty is not tested on animals.

"Since its launch 10 years ago, Essence of Beauty has consistently been one of the best-selling fragrance and body care brands at CVS/pharmacy," Coleman stated. "By partnering with some of the best master perfumers in the industry to create new fragrances and enhanced formulas exclusively for our customers, we’ve developed an extensive line of high-quality products that offer at-home indulgence while maintaining the accessibility and affordability that shoppers have come to expect from CVS/pharmacy."

The Essence of Beauty Fine Fragrance Collection now consists of 14 scent offerings, including four new scents and the Shea Indulgence treatment line:

  • Secret Woods;
  • Forever Paris;
  • Wind Kissed;
  • In The Tropics; and
  • Shea Indulgence Shea Butter Treatment.

In addition, the current fragrance lines — Sweet Paradise, Cool Rain, Sensual Night, Island Dream, Citrus Coconut, Japanese Garden, Lilies & Freesia, Sun Blossom and White Lavender — have been refreshed with new formulations and packaging. All fragrances are available in a variety of products, including fine fragrance body mists, bath and shower gels, body lotions, body and hand creams, and travel collections. Prices range between $1.99 and $12.99.

First launched in 2002, the Essence of Beauty line began with 40 products and now includes more than 100 items in the line, including fragrance, body care and pampering bath accessories.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Boehringer fires up Zantac with new animated character

BY Michael Johnsen

RIDGEFIELD, Conn. — Boehringer Ingelheim Consumer Health Care on Monday announced the introduction of Captain Zantac, the new face of the Zantac brand. Captain Zantac is part of a powerful new 360-degree brand equity campaign that includes national television advertising and other high-profile promotional materials in print, online and at retail, the supplier stated. 

“This is an exciting new chapter in the evolution of the Zantac brand,” stated Ross Ullman, executive director of marketing at Boehringer.  “The introduction of an iconic Zantac character serves as a persuasive and memorable platform to cut through the heartburn advertising clutter and educate consumers on which heartburn solutions are really right for them. Our objective with this campaign is to help heartburn sufferers understand that not all heartburn medicines are the same — Zantac brings relief in as little as 30 minutes.”

Captain Zantac is a miniature animated fire captain with a firefighter crew to help heartburn sufferers find solutions. 

Captain Zantac is the only current animated character in the over-the-counter heartburn medication category, Boehringer noted, referencing its first television commercial featuring the new character.  

Captain Zantac and the new TV commercial were developed in conjunction with Jomo, an independent agency with extensive experience in consumer healthcare marketing, and Aardman Animations, a world leader in animation that has produced award-winning feature films, television series, television commercials and digital entertainment.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Industry veteran Skip Aldridge honored with GMDC’s 2013 Lifetime Achievement Award

BY Michael Johnsen

PHOENIX — GMDC on Sunday evening honored Skip Aldridge with its 2013 Lifetime Achievement Award for his service to the CPG industry and the many positions he has held in companies that have had influence with the association.

Aldridge was joined by his family at the event, through a surprise occasion that was arranged by Dave McConnell, president and CEO of GMDC. 

H-E-B’s Bill Anderson presents the 2013 Lifetime Achievement Award to Skip Aldridge and his wife Linda. 

Aldridge has served on many advisory boards at GMDC, including the HBW board and executive committee, and has held executive positions at Pharmavite, ConAgra Foods, Del Monte, Clorox and Scott Paper. His latest venture is his own consulting company as president of Head of Sales Consulting. 

"Above all his professional accomplishments, Skip is a recent cancer survivor, which gives him a unique fervor and appreciation for life, his family and other people around him," GMDC stated. "The best attribute about Skip is that he is as appreciative and caring for others now, as he was prior to his fight with cancer. Skip is a true hero with GMDC, a great friend, and deserves honor for all his accomplishments."

GMDC’s Lifetime Achievement Award was created in 1994 to acknowledge the achievements of individuals who have made major contributions to mass market retailing with a focus on the general merchandise and health/beauty/wellness categories. 

The Award recipients represent a cross-section of industry leaders, including wholesalers and retailers, suppliers, trade press representatives and association executives.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?