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CVS/pharmacy launches exclusive radiance PLATINUM line of vitamins, supplements

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has introduced its new radiance PLATINUM brand of preservative-free vitamins and supplements.

The new radiance PLATINUM is the latest addition to the growing family of exclusive CVS/pharmacy store brand products. The new line contains 44 vitamins and supplements with various benefits, including probiotics, B-12 and multivitamins for both men and women. The radiance PLATINUM line also has more options, including certified non-GMO, gluten-free, certified organic and those suitable for both vegans and vegetarians.

"We are truly proud to introduce our new radiance PLATINUM line. It's our job to listen to our customers and offer products that address their various health needs," said George Coleman, VP of merchandising, store brands and quality assurance, CVS/pharmacy. "I am confident that our customers will be as enthusiastic as we are about having a premium vitamin and supplement option available right at their local CVS/pharmacy. We are continuing to find ways to help our customers on their path to better health by introducing store brand product lines that they can't find anywhere else."

According to the Centers for Disease Control and Prevention, more than half of U.S. adults use dietary supplements — including multivitamins, minerals and herbs.

In addition to the array of vitamin and supplement choices available in-store and online, CVS/pharmacy also offers shoppers helpful resources and guided vitamin expertise through its Family Vitamin Center available on CVS.com. The Family Vitamin Center is an online tool designed to help users determine which vitamins and supplements are right for them. Features include a quick questionnaire that offers personalized recommendations based on a short survey, and the ability for users to search by health goals to see what vitamins and supplements may support those specific goals.

In addition, the existing radiance line also has undergone a reformulation to make it 100% preservative-free, and a redesign with new, brighter and easier-to-read packaging. On average, customers can experience cost savings of as much as 20% to 40% by purchasing store brands products, in addition to the savings and rewards available through the ExtraCare Rewards program.

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Weis Markets expands online shopping offering

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets on Friday announced it will offer online shopping with in-store pickup at its Laurel store on Washington Boulevard beginning Sunday, July 13.
 
Weis Online Shopping is available at www.WeisMarkets.com/OnlineShopping. It allows customers to order online and pay through a secure PayPal system or at the store with curbside checkout. Each order is handpicked by trained personal shoppers and then carefully stored until pick-up. Customers can use their Weis Preferred Shopper’s card to save on their order and earn gas rewards. They also can browse the weekly online circular and add sale items to their cart. Paper and eCoupons also are accepted.
 
“Weis Online Shopping offers our customers the best of both worlds: the in-store shopping experience with online convenience. Our store-level personal shoppers are trained to focus on quality and customize orders,” said Kurt Schertle, Weis Markets’ COO. “Customers can place their orders at any time and schedule a convenient pickup time that suits their schedule. We also offer convenient payment options. Weis Online Shopping works particularly well for customers who don’t have the time or ability to shop including double income households, families with small children and customers with mobility issues.”
 
Weis On-Line Shopping is now offered in 20 locations.
 
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Diplomat hosts a ‘Keep Kids Safe and Healthy’ event

BY Michael Johnsen

GRAND RAPIDS, Mich. — Diplomat on Saturday hosted a ‘Keep Kids Safe and Healthy’ event at the specialty pharmacy's retail store.
 
The event helped promote Diplomat’s new children’s vitamin program. Parents or guardians of children ages 2 to 6 years were able to sign up to participate in the initiative and will be able to pick up a free bottle of children’s vitamins, once per month at Diplomat’s Grand Rapids location.
 
In addition to signing up for the vitamin program, representatives from the Michigan State Police were on hand to speak about children’s safety and make free EZ Child ID kits available. The EZ Child ID software records a child’s fingerprints, photo and voice. In the event that a child goes missing, this ID information can be vital to assisting law enforcement personnel in their recovery efforts.
 
Children were also able to take photos with a fire truck from the Grand Rapids Fire Department and talk to representatives about fire safety.
 
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