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CVS/pharmacy kicks off 2011 To Your Health program

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy has announced the launch of the 2011 To Your Health program, offering free preventive health screenings at more than 800 events in communities across the country. The program is designed to help Americans determine their risk for chronic diseases and get them on a path to better health.

The program will get under way in Houston on March 5, and continue in Dallas, Los Angeles, Washington, D.C., Atlanta, Philadelphia, Chicago and Miami.

The To Your Health program will launch in seven markets with "The Makeover Mile" — a one-mile health walk led by medical and diet expert Dr. Ian Smith — to fight obesity and encourage Americans to lead healthier lifestyles.

"Exercise is an important way to combat weight gain and obesity, which can contribute to many chronic diseases," Smith stated. "’The Makeover Mile’ walk will encourage people to get out and take active steps toward better health. The To Your Health screenings will give adult participants critical information about their health status and risk for chronic disease."

Each To Your Health event will offer participating adults $150 worth of screenings for diabetes, blood pressure, cholesterol, bone density (osteoporosis) and vision. Doctor consultations and medication reviews with a CVS pharmacist are available. Dental and chiropractic screenings, along with referrals for mammograms and pap smears also are available in select locations.

In 2010, the To Your Health program detected health concerns in a significant percentage of participants. Of those screened:

  • 34% had high cholesterol;
  • 38% had a high to moderate risk of developing osteoporosis;
  • 37% had hypertension; and
  • 29% had diabetes, with more than half being diagnosed with diabetes for the first time.

"Early detection is critical to managing, and in some cases reversing, the effects of chronic diseases like diabetes," stated Troyen Brennan, chief medical officer for CVS Caremark. "CVS/pharmacy is committed to improving access to preventive care and ensuring that cost is not a barrier to these important health screenings."

Another way CVS/pharmacy is helping people manage chronic disease is through its ExtraCare Advantage for Diabetes program, offering members discounts and rewards on the purchase of diabetes supplies.

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P&G slims down Tide, Gain with compacted powder laundry detergents

BY Allison Cerra

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents.

The compacted Tide and Gain detergents, which offer the same number of loads in a smaller box, could save up to 22 million lbs. of total packaging in the United States and Canada each year, P&G said. The company said that in addition to the Tide and Gain launch at Target, P&G also will introduce compacted formulas for Cheer, Dreft and Ivory Snow.

The new compacted detergents join other products in the P&G Future Friendly portfolio, including Tide ColdWater, PUR and Cascade ActionPacs, which have been designed to reduce waste, save energy or save water without a trade-off in value or performance.

"As Future Friendly products, concentrated powder detergents show how simple choices can lead to meaningful results," said Maurice Coffey, marketing director for P&G Future Friendly. "By taking this small step with our consumer, we can create benefits for the environment and ultimately improve consumers’ lives."

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Boiron notes illness levels continue to rise

BY Michael Johnsen

NEWTOWN SQUARE, Pa. — Nearly 39 million people, or 12.5% of the U.S. population, are feeling the effects of cold and flu as high illness levels continued across the nation, Boiron stated Friday, citing SDI Health data.

Some of the most prevalent indications are fever and influenza-like symptoms, such as chills, body aches and headache.

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