CVS/pharmacy, Humana partner on Affordable Care Act consumer education
LOUISVILLE, Ky. and WOONSOCKET, R.I. — Looking to help Americans better understand their healthcare coverage options under the Patient Protection and Affordable Care Act, Humana and CVS/pharmacy announced on Friday a strategic retail partnership.
Humana representatives will be present at CVS/pharmacy’s Project Health events starting this month. Humana also will hold in-store events at CVS/pharmacy locations to educate individuals and their families about healthcare coverage options under the ACA.
- CVS/pharmacy’s Project Health – Project Health is a CVS/pharmacy wellness program designed to improve access to health care and deliver preventive services. Humana representatives will be present to answer questions about health coverage under ACA at 80 CVS/pharmacy Project Health weekly events in such states as Florida, Georgia, Illinois, Michigan and Texas during the months of October and November.
- Health coverage information – Humana representatives also will be in more than 500 CVS/pharmacy stores located in 12-of-the-4 states where Humana is offering individual health insurance as a Qualified Health Plan on federal and state individual market public exchanges. Representatives will answer questions that individuals and their families may have about their health coverage options. Representatives will be in CVS stores select Wednesdays, between the hours of 2 p.m. and 6 p.m., throughout the six-month open enrollment period for the Health Insurance Marketplace, which started Oct. 1.
“Providing information about new health insurance coverage opportunities is in keeping with our purpose of helping people on their path to better health,” stated Helena Foulkes, EVP and chief healthcare strategy and marketing officer for CVS Caremark. “We are pleased to combine our innovative suite of services and our new and existing relationships with such organizations as Humana to help patients understand and have access to information about insurance options in their community.”
Humana and CVS/pharmacy also will provide educational brochures and other materials that will be available to individuals and their families.
People can visit HCR411.com in order to find the closest CVS/pharmacy store that has a Humana representative. Individuals can view a listing of the stores that have Humana representatives, as well as the dates and times they’ll be in store by typing in their zip code.
New game app improves adherence among diabetes patients, study finds
SANTA CLARA, Calif. — A new mobile game app designed by CyberDoctor showed improvements in medication adherence, diet and exercise in diabetes patients, according to a study.
The company said that breakthrough clinical trial results for the game, called PatientPartner," documented for the first time the effectiveness of a story-driven game in changing health behavior and biomarkers. The study was conducted among 100 nonadherence patients at Hershey, Pa.-based Pinnacle Health Systems and presented at the Health2.0 Conference Wednesday in Santa Clara, Calif.
According to the study, medication adherence among patients using the game increased from 58% to 95%, equivalent to three additional days of adherence per week. Meanwhile, diet and exercise adherence respectively increased by 24% and 14%, all contributing to a decrease in blood sugar levels from 10.7% to 9.7%.
"The findings are significant because this is an independent, [institutional review board]-approved clinical trial proving that PatientPartner can dramatically improve patient health," CyberDoctor CEO Akhila Satish said. "While there are many health apps available today, this clinical trial proves that a single, 15-minute use of our app actually impacts patient behavior and biological measures, and at a consistently higher level than previous adherence interventions."
PatientPartner is a short, narrative game in which patients choose a character and make decisions for the character, and then as themselves. The game analyzes how they make these decisions and offers patients targeted feedback. Patients then can play sophisticated training modules to learn how to make better choices. The game is based on validated theories of behavioral change and decision making derived from scientific theories applicable to all people and diseases. According to a 2005 National Institutes of Health study, medication nonadherence causes 125,000 deaths per year in the United States, while a widely cited New England Healthcare Institute study from 2009 estimates the annual cost of nonadherence at nearly $300 billion.
"As a physician who has seen the terrible effects of nonadherence on patients in my own practice, I am tremendously encouraged by the clinical trial results for PatientPartner," CyberDoctor board member Mantosh Dewan said. "Because PatientPartner is not connected to a doctor electronic medical record, this easy-to-use, scalable application can reach more patients in a fast, inexpensive way and create longer-lasting results than most other methods."
Rexall taps savvy vet Kelly for top merchant role
MISSISSAUGA, ONTARIO — Drug Store News has learned that Mary Kelly has been appointed EVP and chief merchandising officer at Rexall Pharma Plus. Kelly, who has more than 26 years experience leading business teams in Canada and the United States, joins the company after four years at Shoppers Drug Mart, most recently as EVP, merchandising and category management. Prior to that, Kelly served 17 years at Target in a variety of key leadership positions in merchandising and pharmacy, and at Revco Drug Stores and Eli Lilly before that.
"Mary has a wealth of experience in the drug retail industry and we’re excited to have her join our team," noted Rexall Pharma Plus CEO Frank Scorpiniti. "Mary will be an integral contributor as we continue to activate our enhanced brand and customer experience." In addition, the company also announced that Patrick Heffernan has joined as VP merchandising. Heffernan — who comes to Rexall from Lawton Drugs/Sobeys Pharmacy Group, where he spent eight years in the role of senior director of merchandising and marketing — has more than 18 years of management and operations experience, creating strategic merchandising and marketing plans. Heffernan will lead the category management team in developing and delivering strategies to continue driving front shop results.