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CVS presents at aging conference in nation’s capital

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark presented at the 2008 NCOA-ASA Aging in America Conference in Washington, D.C., for a discussion on the multigenerational workforce and the importance of mature workers.

Michael Ferdinandi, senior vice president of human resources and corporate communications, co-presented the session “Seizing Business Opportunities with the NEXT Workforce” at the NCOA/MaturityWorks Alliance Workforce Summit.

Ferdinandi spoke about the company’s mature worker initiatives, including creative and flexible benefits options, a welcoming work environment encouraging career advancement at all levels, and strategic public-private partnerships. In the past decade, the company has forged innovative partnerships with local and national agencies and organizations in order to actively recruit employees including mature workers. Currently, roughly 1-in-5 employees is age 50 or older. In addition, the company offers training, convenient locations and flexible work schedules—including a snowbird program that enables employees to shuttle between different store regions on a seasonal basis.

At the conference, Ferdinandi revealed the results of a survey on mentoring in the workplace among CVS pharmacists age 50 and over. The study shows that senior pharmacists view mentoring as personally rewarding, especially when mentoring college students and apprentice pharmacy technicians. The study, conducted by University of Vermont business professor Barbara McIntosh for CVS Caremark, also found that senior pharmacists who are interested in mentoring depend on having proper mentor training in order for the mentoring to be successful. These results reinforced the value of CVS Caremark’s Senior Pharmacist Legacy Mentoring Program.

The program—under which senior pharmacists, working and retired, mentor apprentice pharmacy technicians and high school students—was piloted in Chicago in 2006. Next year, the program will be expanded to Atlanta and Tampa. As the program continues, a tool kit will be developed to allow replicating the project across the country and in other allied healthcare professions.

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Rite Aid sponsors Dirt Track race on SPEED in May

BY Michael Johnsen

CONCORD, N.C. Rite Aid may be making inroads with a younger demographic this year.

World Racing Group on Monday announced that SPEED will be the exclusive television partner for World of Outlaws racing in 2008, which includes coverage May 23 of the three-hour Rite Aid Outlaw Showdown broadcast live from The Dirt Track at Lowe’s Motor Speedway.

“The World of Outlaws broadcasts in 2007 showed us how exciting dirt track racing can be on television,” stated Rick Miner, SPEED senior vice president of Production and Network Operations. “The success of the World Finals show from The Dirt Track at Lowe’s Motor Speedway gave us a gameplan for ‘08, as part of that plan we will be treating the five new super-sized events just as we do any other major motorsports event on SPEED, which should significantly raise the profile of World of Outlaws racing.”

A return to SPEED in 2008 as the exclusive television outlet for World of Outlaws racing will bring consistency and awareness to the viewers.

“The broadcast agreement with SPEED continues the solid growth we realized in 2007,” stated World Racing Group chief executive officer Brian Carter. “The more than 75 million viewers on SPEED give our corporate partners … as well as our teams and our promoters, the greatest opportunity to reach our fans on a consistent basis. SPEED is the home for racing on television and we’re excited to again have the World of Outlaws on SPEED this season.”

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Raley’s and Organic Bistro help diabetics

BY Doug Desjardins

SACRAMENTO, Calif. Supermarkets under Raley’s banners are teaming up with Organic Bistro Whole Life Meals to provide free classes, educational material and low-priced healthy products for consumers with diabetes.

As part of the program, Raley’s corporate dietitian Earline Griffith is visiting many of Raley’s 129 stores on a tour to conduct classes educating diabetics on how to better manage their condition and lead a healthier life.

“We want to provide customers fighting diabetes with resources and realistic meal solutions so that achieving a healthy lifestyle is convenient,” said Griffith.

In support of Raley’s educational outreach, Organic Bistro is providing customers with coupons for its frozen entree products that are available at Raley’s stores including Raley’s Supermarkets, Bel Air Markets and Nob Hill Foods. The coupons are for its line of Whole Life Meals, which are suitable for diabetics because they contain a low glycemic index and load, which measures how quickly foods turn into sugar.

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