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CVS Pharmacy brings same-day prescription delivery to Manhattan

BY David Salazar

Manhattanites can now get their prescriptions without leaving their apartments. CVS Pharmacy has introduced same-day prescription delivery in the New York City borough, which the company said it’s offering free of charge and is part of a larger push for prescription delivery across the country. 

“Free, same-day prescription delivery gives customers the option of having the pharmacy they trust deliver right to them at their homes or work in Manhattan,” CVS Health executive vice president and CVS Pharmacy president Helena Foulkes said. “Delivery is another way that we can meet our customers wherever, however and whenever they want in order to make healthcare easier.”

All of the Woonsocket, R.I.-based company’s Manhattan locations started offering delivery service this week, which CVS Pharmacy said includes prescriptions and OTC products delivered in tamper-proof packaging. Orders placed by 11 a.m. are delivered by 4 p.m. and orders placed by 4 p.m. are delivered by 8 p.m., the company said.

As part of its launch, CVS Pharmacy decked out the exterior of Penn Station Plaza and the Columbus Circle subway station with advertising highlighting the delivery offering. The company has launched a website with more information about the offering, as well as a delivery concierge service line at 1-833-CVS-2YOU.

“Our goal is to reach people living and working in Manhattan to let them know about our new prescription delivery service through a fun, highly visible campaign that will reach them while they are traveling around the city as well as through digital and mobile channels,” said Norman de Greve, CVS Health senior vice president and chief marketing officer.

CVS Pharmacy’s Manhattan delivery offerings are the first to roll out of its various planned delivery offerings that it announced alongside its third-quarter earnings. Miami, Boston, Philadelphia, San Francisco and Washington, D.C. are slated to see same-day delivery services in early 2018. Other markets nationwide will see next-day delivery next year as well, the company said.

The launch of the delivery services comes days after CVS Pharmacy parent company CVS Health agreed to acquire health insurer Aetna for $69 billion. The companies' CEOs have said that CVS Pharmacy’s locations and services offerings will play a key role in the combined company if the deal is approved. 

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Moberg Pharma to focus on North America expansion with latest executive promotion

BY Michael Johnsen

Moberg Pharma last week named Jeff Vernimb VP global consumer health as the company reorganizes its sales and marketing operations to reflect the company's increased focus on the North American market.

Prior to the promotion, Vernimb served as general manager North America.

Direct sales currently account for 90% of the company's total revenue. Under Vernimb's management, North American sales have more than doubled in the past three years to $46 million.

Coordinating management of the commercial consumer health operations on a global basis enables more direct sharing of consumer insights and market learning, the company noted.

Moberg Pharma is currently working toward brining to market its MOB-015 product, which is currently in phase 3 studies. MOB-015 is an internally developed topical formulation of terbinafine building on Moberg Pharma’s experience from its leading OTC product Kerasal Nail/Emtrix.

Oral terbinafine is the gold standard for treating onychomycosis, which impacts approximately 10% of the population, but associated with safety issues including drug interactions and liver damage. For many years, developing a topical terbinafine treatment without the safety issues of oral terbinafine has been highly desirable, but unsuccessful due to insufficient delivery of the active substance through the nail.

The global market opportunity is significant with more than hundred million patients worldwide and a clear need for better products. Moberg Pharma estimates the peak sales potential for MOB-015 to be in the range of $250 million to $500 million.

 

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Walgreens emphasizes care heritage in new branding

BY Michael Johnsen

Walgreens is moving on from the "corner of happy and healthy" with a new slogan that emphasizes the company's long heritage of serving patients in the U.S. It's that Walgreens legacy of care that is the foundation of a new, multifaceted brand positioning and identity that launched Sunday and is reflected in the new tagline, "Walgreens. Trusted since 1901."

The brand repositioning targets two critical demographics for Walgreens – millenial and generation x women. To connect with millennial females, Walgreens will extend its message across several digital channels, especially mobile and social. Walgreens understands that mobile consumption is the way for this generation to stay connected.

For gen Xers, Walgreens will leverage traditional media channels in addition to social media, the Deerfield, Ill. retailer reported.

“We went deep into Walgreens history to rediscover what makes Walgreens great,” stated Alex Gourlay, co-COO for Walgreens Boots Alliance and president of Walgreens. “It was clear from our research that three strong characteristics define our relationship with our customers, rooted firmly in our history since 1901: care, trust and accessibility. We’ve always cared for our customers’ health and well-being, but how we’ve cared has evolved over time. As consumer behavior continues to change, we will focus on these core attributes to help define the work we do.”

“Trusted since 1901 reinforces the fundamental truth of the work we do: that behind every prescription and purchase is a person, and behind every person is a unique story,” added Adam Holyk, Walgreens senior vice president and chief marketing officer. “Since the beginning of our company, we have dedicated ourselves to serving the people of our communities, supporting them through their ups and downs, whenever they need us. Straightforward, authentic, warm and reliable, we’re here to help everyone – every day. Beyond a new tagline, we hope to reflect where our brand is headed in the future with new initiatives and services that align to our brand promise: to always to be here to help you feel good.”

The brand positioning is an effort to emphasize the aspects of Walgreens from the past 116 years that customers truly love. Those attributes – care, trust and accessibility – are the focus of the campaign, which includes new advertising and marketing, and a purpose to champion the health and well-being of every community in America.

As part of the new brand identity, Walgreens release a series of digital vignettes called “Care Stories,” which feature real employees and Walgreens customers. The videos are a snapshot of how Walgreens continues to provide care to its patients.
 

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