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CVS’ innovations far from ‘Just the Basics’ with Bloom at helm

BY DSN STAFF

WOONSOCKET, R.I. — Looking for a merchant known for the ability to swiftly understand the big picture and move into action? Look no further than Mike Bloom of CVS/pharmacy.


This visionary merchant, who joined CVS as part of the People’s Drug Store acquisition in 1991 and was appointed SVP merchandising and supply chain in September 2009, is credited with giving rise to a number of concepts, including the “Life” store prototype initiative, which became the model for many other chain store makeovers. In more recent years, Bloom has had a significant hand in such innovations as the upscale Beauty360 format, as well as the Urban Cluster concept and a new private-label program.


In 2010, CVS took the wraps off its Urban Cluster store concept, which has a significant focus on consumables and is designed to be a convenient shopping destination for urban dwellers. Meanwhile, to take a leadership role in private label, the retailer has a brand new private-label program, Just The Basics, which represents a functional, value-priced, smart-simplicity positioning.

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Getting to know Lewis Drug’s ‘new face’

BY DSN STAFF

SIOUX FALLS, S.D. — Welcome to Louise Avenue in Sioux Falls, S.D. — the home of the “new face” of Lewis Drug.


Here within this new store, consumers will experience a larger, revamped pharmacy department with wood flooring, lifestyle images and a waiting area with televisions and refreshments. The beauty area has a more upscale look and feel, and there’s also a walk-in cooler that runs about 100 linear ft. and houses both beverages and adult beverages, including mini-kegs and chilled wine.


Perhaps the most unique part of the store is the “Four Seasons” department, a 4,000-sq.-ft. environmentally controlled room for seasonal businesses like home and garden. It has a watering system and a roof that opens in warmer months to let in the direct sunlight, with a sensor that can anticipate rain and close the roof automatically before rainfall.

To see more photos, click here.

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USDA, HHS reveal revamped dietary guidelines

BY Allison Cerra

WASHINGTON — Addressing the obesity epidemic in the United States, the Department of Agriculture and Department of Health and Human Services unveiled the 2010 Dietary Guidelines for Americans.

DGA can help Americans maximize the nutritional content of their meals by providing advice for making food choices that promote good health, a healthy weight and prevent disease for healthy Americans ages 2 years and older, the USDA and HHS said. Key recommendations include:

  • Balancing calories to maintain a healthy weight;

  • Building healthy eating patterns;

  • Cutting back on sodium-heavy foods and foods with added sugars and fats;

  • Incorporating nutrient-dense foods into one’s diet, including fruits and vegatables; and

  • Recommendations for pregnant women and individuals older than 50 years.

“The 2010 Dietary Guidelines are being released at a time when the majority of adults and 1-in-3 children is overweight or obese, and this is a crisis that we can no longer ignore,” said agriculture secretary Tom Vilsack. “These new and improved dietary recommendations give individuals the information to make thoughtful choices of healthier foods in the right portions, and to complement those choices with physical activity.”

The updated guidelines can be found here.

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