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CVS Health teams with Boston Red Sox to honor area veterans

BY Michael Johnsen

WOONSOCKET, R.I. – CVS Health and the Boston Red Sox saluted veterans just days before Independence Day, partnering on bringing veterans from across New England to Fenway Park to participate in the annual CVS Health Baseball Camp.

This event marks the sixth year that CVS Health and the Boston Red Sox have teamed up to host veterans for a CVS Health Baseball Camp.

“It is an honor to host this event each year for our nation’s heroes,” stated Eileen Howard Boone, SVP corporate social responsibility and philanthropy, CVS Health. “We are thrilled to offer this experience at America’s favorite ballpark as a small gesture of thanks for their commitment to serving our country.”

“We truly appreciate the wonderful opportunity and day of fun that CVS Health and the Boston Red Sox have provided to NECHV residents," commented Andrew McCawley, president and CEO of the New England Center and Home for Veterans. "The ‘Dream Day’ would be an unforgettable experience and opportunity of a lifetime for any New England sports fan. For our participating veterans, it helps recognize and say thank you for their service and sacrifices; and more broadly, it honors the service of all veterans in this country.”

Through the CVS Health Baseball Camp, veterans received batting tips from Boston Red Sox hitting coach Chili Davis and assistant hitting coach Victor Rodriguez, took a few swings at the Green Monster and enjoyed lunch in the Red Sox dugout. Participants were also provided exclusive access to the historic ballpark during a VIP tour and received tickets to the evening’s game against the Los Angeles Angels, courtesy of CVS Health, in the CVS Pharmacy family seating section.

The camp was hosted by CVS Health as an extension of the company’s commitment to the nation’s military heroes. Veterans who participated in the CVS Health Baseball Camp are from the New England Center and Home for Veterans – a private, not-for-profit organization dedicated to ending homelessness for the nation’s veterans, and the 1st Lieutenant Derek Hines Soldiers Assistance Fund – a fund that provides financial assistance for Massachusetts soldiers and families who have incurred career-ending and life-altering injuries while on active duty.

Over the years, CVS Health has provided charitable support to a range of veteran- focused initiatives. The company has supported military and veteran-focused organizations, including the National Guard, Fisher House, Operation Military Embrace, Operation Homefront and the USO.

The company has also established a colleague resource group for veterans – called Valor – within CVS Health, and has hosted a series of football skills camps and golf clinics for veterans.
 

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NCPA video series showcases value independents deliver to their communities

BY Michael Johnsen

ALEXANDRIA, Va. – The National Community Pharmacists Association on Monday released its latest online video illustrating the personal care that people receive at independent community pharmacies, the contributions of community pharmacists to better coordinated health care and how small business pharmacies support their local communities.

The video was produced in conjunction with Live Oak Bank and profiles Theresa Tolle, owner of Bay Street Pharmacy, which serves the Sebastian, Fla. area with the motto, “Where caring people care for you.” The video emphasizes the superlative care provided by community pharmacies and complements a previous video, also produced by Live Oak Bank and NCPA, featuring Danny Cottrell, that highlights the civic, philanthropic and economic contributions of independent community pharmacies.

“Patients often say they choose to rely on independent community pharmacies because they are treated like family and that they want to support their local community and economy,” stated Douglas Hoey, NCPA CEO. “Theresa’s story and the care provided by her pharmacy perfectly illustrate that dynamic. NCPA is proud to represent more than 22,000 independent community pharmacies like Theresa’s," he said. "I also want to give credit to Live Oak Bank. We appreciate their partnership and expertise in taking Theresa’s story and crafting an informative and entertaining video. Live Oak is a vital partner to independent community pharmacies in both their expansion plans and ownership transition.”

Bay Street Pharmacy is the only independent pharmacy in the Sebastian River area of approximately 45,000 people on Florida’s Atlantic coast, NCPA noted. In addition to filling prescriptions and counseling on medication use, the pharmacy offers a home health line of durable medical equipment products and specialty items for people with diabetes. The pharmacy hosts a diabetes club where each month trained experts help educate patients with diabetes about nutrition and exercise.

The video also illustrates how community pharmacists coordinate with other health care providers to close gaps in care and improve outcomes.

“I’m a firm believer that pharmacists are part of a team and that we all have to work as health care professionals with the patient to take really great care of them,” Tolle said.
 
 

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Target launches kid-centered back-to-school strategy

BY Gina Acosta

MINNEAPOLIS — Target is taking an innovative approach to back-to-school season this year by involving kids every step of the way, from marketing to product development.

The company announced Monday that it will build on the success of its kid-inspired Cat & Jack and Pillowfort lines by relying on kids to direct how it will fund school programs in their communities and concept, direct and produce its national marketing campaign

“Kids and families are incredibly important to Target, and just as parents recognize the potential in their kids, Target does too,” said Jeff Jones, chief marketing officer, Target. “We were inspired to work even more closely with kids after seeing the difference they made in the development of our new Cat & Jack and Pillowfort lines. Now, we're taking things a step further, allowing kids to put their mark on Target’s community giving and marketing campaign for the back-to-school season. Both are not only inspired by kids, but completely created by kids."

In partnership with DonorsChoose.org, a non-profit dedicated to engaging the public to fund school projects, Target will give up to $5 million to fund kids’ ideas that help students across the country live healthier, more active lives. The donation will be the largest wellness-education related investment in DonorsChoose.org’s 15-year history and could reach up to 200,000 students.

Target will also harness the talent of kids for its first kid-created marketing campaign for back-to-school season. Kids led every major aspect of the campaign, from drafting story boards and scripts and illustrating the creative, to directing and styling the spots and performing the music. Target is the first company to empower kids to create a national marketing campaign of this size and scale.

Just as kids are at the heart of the campaign, they are also at the heart of Target’s product development and selection. In fact, kids played a key role in the design and development of the new kids’ apparel and accessories line, Cat & Jack. In addition, Target’s broad assortment and exclusive gear provides kids with the supplies and style they want for a successful school year. Top products and trends include:

  • Extra-durable, Target exclusive, Embark backpacks with top-loading zippers and capacity to hold up to five or six books
  • Cat & Jack is an exclusive new line of stylish and colorful apparel and accessories developed by Target’s design team with kids’ input in mind
  • Exclusive collection of Puma and Skechers backpacks and lunch kits
  • Yoobi’s new Back-to-School collection with Pharrell William’s creative collective, i am OTHER, which enlisted kids to share which art, words and quotes inspired them to embrace what makes them unique
  • Exclusive DIY collection with YouTube star Bethany Mota for students to personalize their school supplies with fun stickers and accessories
  • Pencil pouches, notebooks, backpacks and lunch kits with favorite movie characters from Finding Dory, Star Wars and Frozen
  • Top prints including floral patterns, marble accents and camouflage on everything from notebooks to backpacks

Also this year, Target has updated the School List Assist tool on Target.com to make it even easier for parents to shop their kids’ lists. Through a partnership with TeacherList.com, nearly one million school supply lists will be available directly within the tool. Parents can quickly and seamlessly purchase all of their kids’ school supplies and have it sent to their home or they can pick up their order in a Target store.

 

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