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CVS Health social campaign, commercial fuel ‘health is everything’ message

BY Antoinette Alexander

WOONSOCKET, R.I. — In the wake of CVS Caremark’s announcement Wednesday morning that it has changed its name to CVS Health to better reflect its broader healthcare commitment and stopped selling tobacco in all its stores about one month earlier than anticipated, the company is embarking on a marketing initiative that includes a new commercial and a social campaign.

To help millions of Americans quit smoking and to spread the message that “health is everything” at CVS Health, the retailer has created a new commercial dubbed “We Wish.”

“The wish we wish above all, for ourselves and for those we love, is health. So we quit selling cigarettes in our CVS pharmacies and designed a comprehensive program to help smokers quit too,” the commercial states. “… Introducing CVS Health — a new approach, a new purpose, a new promise to do everything we can to help all those wishes come true.”

Meanwhile, consumers, politicians and healthcare associations are among those flocking to Twitter to take part in the company’s new social campaign — #OneGoodReason. Through this campaign, CVS Health is inviting everyone to share their personal stories of how smoking and tobacco use have impacted their lives.

Twitter highlights include:
 

 

 

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NYX Cosmetics announces winner of 2014 NYX FACE awards competition

BY Antoinette Alexander

LOS ANGELES — NYX Cosmetics unveiled the winner of the 2014 Fine Artistry of Cosmetic Elites awards — 16-year-old Adelaine Morin, who is the face and voice behind YouTube channel C0OK1EMONSTER.
 
On Aug. 22nd at Club NOKIA in Los Angeles, NYX Cosmetics hosted the Third Annual NYX FACE Awards, a multi-national competition to find the rising beauty star of YouTube.  Having been a finalist during the NYX FACE Awards 2013 competition, 2014 has proved to be Morin’s year. At the live event, Morin’s talents and ability to resonate with her audience earned her the title of Beauty Vlogger of The Year. Her winning package includes a prize of $25,000, consultations with pro makeup artists, a year’s supply of NYX Cosmetics, and the promise of a budding professional career in makeup artistry and as a beauty influencer.
 
“When Catt said my name and the crowd started cheering, I started crying. I wish I could have run around the stage, I had so much energy,” says Morin of the moment she was named winner of the 2014 NYX FACE Awards competition.  “NYX Cosmetics accepted me when I was a small channel with only 10,000 subscribers and after a whole year, they helped me grow to 400,000 followers. 400,000. That's WAY too crazy to think about. Out of all the cool, huge YouTube channels, the fans and judges picked me! I had no idea I could achieve this much ever.”

Her talent in makeup artistry was judged on the evening by celebrity makeup artist, Beau Nelson, who has a star studded clientele roster including Nicole Richie, Jessica Alba and Blake Lively, beauty director of Teen Vogue, Elaine Welteroth, Target Beauty Concierge Advisor, Kaisha Vega and YouTube sensation and ipsy stylist, Promise Phan.
 
YouTube sensations P’Trique and Amy Pham from The Platform, joined forces to co-host the event alongside lead host E!’s Catt Sadler.
 
Other than planning to donate some of her prize winnings to ovarian cancer research (in honor of her grandmother) and save the rest for college, Morin sees the next stage of her future very much an open door of possibilities.
 
Inspired by the ever-growing community of beauty vloggers on YouTube and across the web, NYX Cosmetics first launched the FACE Awards project in 2012.  
 
“The NYX FACE Awards competition was created to empower beauty influencers and act as a launch pad for achieving their dreams,” stated NYX Cosmetics CEO Scott Friedman. “We are proudly committed to offering this unique platform for beauty vloggers, providing them the opportunity to further develop their talent, support their career growth and gain recognition within the makeup artistry industry.”

Earlier this spring, more than 2,000 online beauty gurus entered the NYX FACE Awards. After a series of video challenges, the YouTube public narrowed it down to six top finalists, who took to the NYX FACE Awards stage at Club NOKIA to have their work assessed by the judging panel, to determine the 2014 YouTube Beauty Vlogger Of The Year.

More than 300,000 votes were cast during this year’s competition, with estimated impressions going beyond the 120 million set last year.
 
 

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ECRM announces dates for 2015 E-Cigarettes, Vapor and E-Cigars event

BY Ryan Chavis

SOLON, Ohio — Efficient Collaborative Retail Marketing announced that it would be hosting the second-annual E-Cigarettes, Vapor and E-Cigars event at the Palms Casino Resort in Las Vegas from Feb. 10 -12. The 2014 event sold out as a strong buyer list caught the eye of suppliers. The 2015 event will focus on the electronic cigarettes, vapor, e-cigars and accessories categories.  

“ECRM is extremely valuable and efficient use of our time, and company’s money. It allows us to see current and target customers in one place [more than] two days, in what would normally take six months with travel and scheduling. The event is a great way to market, have initial sales meetings and mature current customers all together," said John Wiesehan III, VP sales at Ballantyne Brands, makers of Mistic e-cigarettes. "The opportunity to network after meetings is also a fantastic way to develop relationships.”

E-cigarettes are rising in populatiry among smokers trying to quit tobacco and the consumer packaged goods industry is taking notice, according to ECRM. There are now more than 250 e-cigarette brands on the market, and  retailers are looking to deepen their scope.

Click here for more information about the event.

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