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CVS Health names chief marketing officer

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Health announced on Tuesday that Norman de Greve will join CVS Health as chief marketing officer, effective July 15.

In this role, de Greve will be accountable for marketing strategy across the enterprise. Currently, president of the Boston and Detroit offices of DigitasLBi, an agency considered a pioneer in marketing, de Greve has deep experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics in some of the most competitive industries, such as financial services, health care, travel, retail and automotive.

"As we continue our journey to becoming a world-class health care company, it is even more important for us to articulate a clear message to our patients and customers whose health we are working to improve through our leading pharmacy care programs, clinical services and front store products," stated Helena Foulkes, president, CVS/pharmacy. "Norman's background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we'll drive future growth."

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting where he honed his expertise in developing customer-driven growth strategies and analytics. De Greve earned a B.A. from Ithaca College and an MBA from University of Chicago Graduate School of Business.
 

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Ahold, Delhaize Group close to deal or no deal

BY Michael Johnsen

ZAANDAM, the Netherlands – Ahold and Delhaize Group are close to closing discussions on a possible merger, Ahold announced Tuesday. While the company stressed there is not yet a definitive deal, Ahold expects to issue a press release "in due course."
 
 
Ahold USA is currently the 14th largest retail pharmacy operation in the U.S. with $2.1 billion in pharmacy sales, according to DSN's Annual PoweRx report, which ranks the leading pharmacy operators in the country. Delhaize America ranks No. 31. 
 
Barring any store closures, the combined U.S. operations of Ahold and Delhaize would net 825 pharmacy locations. 
 
 
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3 pharmacy retailers top 2015 Temkin Emotion Ratings

BY Michael Johnsen

WABAN, Mass. — Based on a study of 10,000 U.S consumers, pharmacy retailers H-E-B, Hy-Vee and Walgreens rated among the top 10 in the 2015 Temkin Emotion Ratings, which rates how customers feel about their interactions with 293 companies across 20 industries. 
 
“It's clear that consumers often feel poorly after interacting with TV service providers and internet service providers, but they enjoy many interactions with supermarkets, fast food restaurants and retailers,” Bruce Temkin, managing partner of Temkin Group, said. 
 
Supermarkets, fast food chains, retailers, parcel delivery services and hotels earned average scores of “good,” while TV service providers and Internet service providers earned average ratings of “very poor.”
 
In its fifth year of publication, the 2015 Temkin Emotion Ratings examines how consumers feel about interactions with companies across 20 industries: airlines, auto dealers, banks, computer and tablet makers, credit card issuers, fast food chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, major appliance makers, parcel delivery services, rental car agencies, retailers, software firms, supermarket chains, TV service providers, utilities and wireless carriers.
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