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CVS Health chief medical officer explains #BeTheFirst campaign

BY Michael Johnsen

 
 
WOONSOCKET, R.I. – CVS Health chief medical officer Troy Brennan on Wednesday discussed the vision behind CVS Health's March 10 announcement to #BeTheFirst tobacco-free generation. 
 
Over the next five years, CVS Health has committed $50 million toward the accomplishment of three objectives: 
 
  1. Decrease by 10% the number of new smokers among young people;
  2. Double the number of colleges and universities with smoke-free campuses; and
  3. Drive a 3% reduction in the overall prevalence of smoking among young adults and students. 
 
"The company's decision to eliminate tobacco products from the stores obviously provided impetus to this particular campaign," Brennan said. "We recognize that just taking tobacco out of the stores is something that is important but can be built on. And we feel like we have a voice now in this area and people are willing to listen to us."
 
In addition to the interview with Brennan, CVS Health also posted the following video on the launch of its #BeTheFirst campaign. 
 

 
 
 
 
 
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E-hydrate promotes new line of ready-to-mix joint supplements at Target

BY Michael Johnsen
LOS ANGELES – E-hydrate announced Thursday the release of its new protein with joint health made available at Target stores nationwide starting the first week of April. Target is adding three new SKUs nationwide in its effort to expand E-hydrate's footprint of ready to mix Protein On-the-Go products.
 
"ACTIVE is the perfect product for anyone living an active lifestyle at any age. The pouch can be taken anywhere and is great for running, swimming, hiking, yoga or a game of golf," stated Jim Kayser, E-hydrate chief sales officer. "ACTIVE has glucosamine and omega-3s, it's the most convenient way to nourish your body, support healthy cartilage, and promote joint health."
 
E-hydrate Protein On-the-Go ACTIVE is a ready to mix, natural protein and joint health product designed for active adults. ACTIVE is protein that's low in sugar with the added power of glucosamine and omega-3s to promote healthy joints. ACTIVE is made for adults who are looking for portable and convenient nervous system and joint support.
 
E-hydrate's release of ACTIVE also represents an improved formulation which quickly and smoothly dissolves in water or any added liquids. ACTIVE will be available at all Target stores nationwide in the Health and Wellness aisle. 
 
 
 
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Walgreens challenges Coca Cola, Wrigley to get ‘Seriously Silly’

BY Michael Johnsen

 
 
DEERFIELD, Ill. – Walgreens' on Wednesday challenged fellow Chicago native Wrigley Co. and Atlanta's very own Coca Cola Co. to a "Red Nose Rumble." The two iconic brands were called to the comedy carpet to get "seriously silly" April 6 on their respective social media outlets in support of eliminating children's poverty. 
 
Walgreens president Alex Gourlay and Richard Ashworth, Walgreens president pharmacy and retail operations, promised to raise more than $20 million in Red Nose sales this year in support of eliminating children's poverty, as they outlined their internal challenge to Walgreens employees and staff to get their silly on. "We're really engaging our team members to sell 15 million Red Noses and raise at least $20 million to help keep children out of poverty," Gourlay said. 
 
"Next Wednesday, April 6, we're going to be watching social media to see just how 'seriously silly' all of you guys can get," Ashworth reported. 
 
Think Coca Cola and Wrigley are up to the challenge? 
 
Just two days ago, Coca Cola posted this video on their YouTube: 
 

 
 
And Wrigley is no slouch when it comes to resonating ad campaigns. Their latest ad campaign for Extra Gum features vocalist Haley Reinhart singing "Can't Help Falling in Love" in support of #GiveExtraGetExtra. 
 
 

 
 
 
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