BEAUTY CARE

CVS Health, ADA partner on oral health education

BY David Salazar

The American Dental Association and CVS Health have teamed up for a three-year oral care collaboration that the organizations said will make information about oral health more accessible. The Woonsocket, R.I.-based company will use its store base of 7,900 CVS Pharmacy locations to offer resources around oral health

“We are committed to making it easier for our customers to find the right products and expertise to help manage all of their health and wellness needs,” CVS Health vice president of beauty and personal care Maly Bernstein said. “Our partnership with ADA ensures that our customers have access to the best oral health resources, expertise and assortment of products.”

The partnership will kick off with a CVS Pharmacy circular on Jan. 28 announcing the collaboration to its shoppers. It will then roll out in-store signage with oral health information. Among the signage will be promotions for the ADA’s Find-a-Dentist online tool, which allows patients to find nearby ADA dentists.

The partnership also involves giving oral health products — including toothpastes, toothbrushes and mouth rinses — with the ADA Seal of Acceptance premium in-store and online placement and promotion. The company also will develop seasonal oral health programs and develop additional programs with oral health manufacturers. The collaboration also will include public awareness and engagement programs.

“This collaboration provides the ADA with a huge platform to send a message about the value of oral health to overall health,” said Joseph Crowley, ADA president. “Our aim is to provide all consumers with credible oral care guidance and clinically-validated information about over-the-counter dental health products.”

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Method drops limited-edition metallics collection

BY Gisselle Gaitan

Method, the brand behind the eco-friendly home, fabric, and personal care products, is unveiling a new limited-edition collection that brings some serious style. The Urban Metallics line was inspired by precious warm and cool metals, such as copper, pewter and brass.

The products mesh the San Francisco-based company’s classic bottle design with faceted forms and geometric patterns to give them a modern and architectural feel. Aside from a new design, four new fragrances will be added to the line.

“At method, we constantly strive to innovate, disrupt and drive trends,” Doug Piwinski, CMO of People Against Dirty, said. “We also look to emerging trends when creating our seasonal offerings, and the luxurious metallic finish we’re seeing everywhere today in art, design and fashion is undeniable. We’re thrilled that our Urban Metallics look and feel more like home accessories than cleaning products, yet we’re just as excited about what’s inside our naturally derived products as what they look like.”

The four new launches are:

  • cool lavender: a pattern of sharp lines complemented by an herbaceous lavender scent, that will be available in a polished nickel + pewter designed 12-oz. gel hand wash, and a pewter and brass designed 10-oz. foaming hand wash.
  • burnished cedar: a diamond-inspired pattern complemented with a woody scent that blends notes of cedar, sandalwood and amber, and is available in a brass and antique designed 12 oz. gel hand wash and an antique brass + rose gold designed 10-oz. foaming hand wash;
  • copper rain: a watery scent inspired by a copper sunset after a summer rain; available in a rose gold, copper designed 12-oz. gel hand wash and a copper, polished nickel designed 10-oz. foaming hand wash; and
  • golden citrus: contains notes of zesty lemon, grapefruit and orange, which is available in a 12-oz. gel hand wash, 10-oz. foaming hand wash, 18-oz. dish soap and 28 oz. all-purpose cleaner in a gold, brass design.

Method’s Urban Metallics Limited Edition Collection can be purchased in Target locations, online and on Walgreens website until summer 2018 for the suggested retail price of $3.49.

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Revlon announces additional Live Boldly ambassadors

BY Gisselle Gaitan

Revlon has unveiled who will be joining previously announced Live Boldly ambassador Gal Gadot as faces of the campaign. Models Ashley Graham, Adwoa Aboah, Imaan Hammam and Raquel Zimmermann have also been tapped as additional representatives, as they embody what it means to live boldly, the company said.

Ashley Graham was chosen as a Live Boldly ambassador for using her celebrity voice to publicly challenge conventional perceptions that have changed the industry’s perspective by creating a more inclusive definition of beauty, which as a result has inspired women everywhere, the New York City-based company said.

“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” Graham said. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same.”

Aboah was recently named Model of the Year by The British Fashion Council, and in 2015 founded Gurls Talk, an online community dedicated to providing girls with a platform to share their stories, empowering them through a broader community.

“Revlon gives us a platform that allows us to be accessible to all different types of women,” Aboah said. “To me, ‘Living Boldly’ means being unapologetic, knowing no boundaries, being vulnerable, strong, authentic and yourself.”

Model Imaan Hammam has become a fixture on runways around the world, as has Brazilian-born cover and runway model and environmentalist, Zimmermann, who also was named one of the “30 models of the 2000s,” by Vogue Paris.

Revlon’s Live Boldly campaign has launched across all media platforms, additional information can be found on the company’s website and social media feeds.

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