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CVS, Coca-Cola kick off statewide fitness initiative

BY Ryan Chavis

RALEIGH, N.C. — North Carolina Gov. Pat McCrory along with Coca-Cola, CVS, Carolina, Piedmont and Charlotte Parent magazines kicked off the Fit Family Challenge, a statewide initiative that promotes health and active living.
 
The free program is open to all North Carolina families. To join and become eligible to win prizes, participants must register at MyFitFamilyChallenge.com. Once registered, families can track their activity and eating habits and earn points in the process. The challenge period begins April 21 to June 15. Participants also receive wellness support through blogs as well as advice and information on free exercise classes via the Parent magazine websites. 
 
“Coca-Cola is committed to promoting healthy, active lifestyles and the Fit Family Challenge is one of the many ways we partner to bring wellness initiatives to North Carolinians,” said Lauren Steele, SVP of corporate affairs, Coca-Cola Bottling Co. Consolidated. “We are very excited to kick off the first-ever statewide Fit Family Challenge in North Carolina.”
 
David Purdy, area VP for CVS/pharmacy, added: “CVS/pharmacy is committed to helping people on their path to better health, so we are pleased to support the Fit Family Challenge again this year by raising awareness about the importance of exercise, a well-balanced diet and getting enough rest.”
 
Coca-Cola Consolidated is headquartered in Charlotte, N.C. and is the nation’s largest independent Coca-Cola bottler. 
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ECRM expands horizons with media deal

BY Mike Troy

SOLON, Ohio — Efficient Collaborative Retail Marketing just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.
 
ECRM acquired PressCamp from Lifeboat Events in a deal that will see Lifeboat founder Lance Camisaca joined ECRM in a new role as vice president of sports. Additionally, Chad Battistone of Lifeboat Events will join the ECRM Sports team as an operations manager. PressCamp events are focused on the cycling industry and are designed to connect product manufacturers with the media in a format similar to the way that ECRM events connect retailers with product manufacturers.
 
“The success PressCamp events have demonstrated in the cycling industry makes it an ideal addition to the existing events platform of ECRM and meets our objective to develop an enhanced events portfolio in vertical markets,” said ECRM CEO Greg Farrar. “This is about growing and serving our customers better. It’s about taking the opportunity to enter into markets that we don’t currently serve.”
 
The deal presents interesting growth possibilities for ECRM because combined with PressCamp ECRM has an opportunity to leverage an already robust event portfolio, in a proven and substantial enthusiast market, with its own proprietary events software and streamlined meeting solutions.
 
"We knew finding a strategic buyer for PressCamp would be paramount in assuring we could continue to create meaningful and strong events going forward,” Camisasca said. “ECRM has the resources and bandwidth to create additional PressCamps for the cycling industry as well as events for other active lifestyle markets. ECRM's vision for any industry needing intimate, high quality media and brand interactions is invigorating.”
 
Camisaca is a veteran of the cycling industry who founded Lifeboat Events in 2008 after leaving the helm of Interbike, the cycling industry’s leading trade show.
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Giant Eagle pledges to reduce water consumption in honor of Earth Day

BY Michael Johnsen

PITTSBURGH – Multi-format food, fuel and pharmacy retailer, Giant Eagle is celebrating Earth Day this year with a commitment to reduce water consumption by 5% by July 2017, resulting in an anticipated conservation of millions of gallons of water. 
 
"Giant Eagle has long been dedicated to conserving natural resources through the implementation of environmentally-minded business practices," stated Shelly Sponholz, Giant Eagle SVP real estate and development. "We feel that it is important to be environmentally conscious, not only on Earth Day, but throughout the year. It is with this mentality that we operate 12 LEED-certified retail locations, have converted nearly half of our distribution fleet to CNG powered vehicles and recycle more than 700 tons of plastic bags annually."
 
In addition to conservation efforts being put in place throughout Giant Eagle supermarkets, the company's WetGo car wash locations utilize water reclamation systems in order to make quality car washing more environmentally friendly. A single car wash at WetGo uses approximately 50 percent fewer gallons of fresh water than typical car washes.
 
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