BEAUTY CARE

CVS to carry Photo Therapeutics LED home skin treatment device

BY Antoinette Alexander

CARLSBAD, Calif. Photo Therapeutics, a developer of therapeutic LED technology for the physician dermatology market, announced with PhotoMedex that it is launching its Omnilux LED-based technology at nearly 600 CVS Healthy Skincare locations this fall and at cvs.com.

CVS will distribute Photo Therapeutics’ hand-held LED device, dubbed Omnilux New-U, for skin rejuvenation and the reduction of fine lines and peri-orbital wrinkles beginning in October.

According to the company, the Omnilux New-U is the first and only hand-held device to receive clearance from the U.S. Food and Drug Administration for over-the-counter sales to consumers for use at home.

The New-U can be used in combination with a skincare regime or as a stand-alone treatment.

In other company news, Photo Therapeutics has announced its intent to be acquired by PhotoMedex, players in medical laser treatments for psoriasis and other skin diseases and marketers of skincare products to dermatologists.  This union is expected to spur further investment in the research, development and marketing of Photo Therapeutics’ LED and light-based therapies under PhotoMedex to complement therapies in the medical, beauty and cosmetic fields. The proposed acquisition is expected to close in the fourth quarter of 2008.  

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Clairol names new color director for women’s hair color lines

BY Antoinette Alexander

CINCINNATI Clairol, a P&G Beauty brand, has tapped celebrity colorist Jason Backe to be the brand’s new color director.

Backe, a master colorist and chief executive officer for ted Gibson salon in New York, is known for his natural-looking color and low-maintenance techniques.

“With [Backe’s] impressive eye for beautiful hair color and enthusiasm for providing insightful and useable advice and tips, he aligns perfectly with Clairol’s core philosophies,” Tara Brown, marketing director for Clairol, said. “We’re excited to partner with [Backe] because he will offer women insights to everything from shade selection and application to hair color maintenance.”

In addition to his expert consultations, Backe has worked with such celebrities as Anne Hathaway, Renee Zellweger and Kim Raver. His work can be seen in luxury ad campaigns such as Dolce & Gabbana, Calvin Klein, Chanel and Versace.

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Nail care sales show luster as economy trims salon visits

BY Antoinette Alexander

With the recent collapse of Lehman Brothers, and the Federal Reserve and central banks scrambling to pump billions into markets to ease the credit squeeze and calm investors’ nerves, the economic picture continues to look bleak.

But for those beauty shoppers who have refrained from chewing their nails off during this economic meltdown, it could mean more purchases of nail care products at mass market retail as consumers curb their salon visits. And in this climate, the artificial nail segment—namely those geared toward tween and teen shoppers—continues to be a shining star in nail care.

“[Colored artificial] is the lion’s share of the category of artificial nails,” said Mike Matulis, senior vice president and category manager for nail care company Pacific World. “The French nails are healthy, and another trend we are seeing is pre-glued nails.”

The teen/tween interest in false nails represents $32 million, and 60 percent of beauty purchases for these young girls are parent-supplied, according to data provided by Pacific World.

The targeting of younger beauty shoppers was evident at one CVS store visited by Drug Store News where lip balms and lip gloss for tweens/teens were merchandised adjacent to artificial nails, some specifically for younger girls.

According to ACNielsen sales data of food, drug and mass (including Wal-Mart panel) provided by Pacific World, within artificial nails there are three segments representing 60 percent of total dollar sales that are growing. Pre-glued nails were up 30 percent for the 52 weeks ended July 12 as a result of the tween nail offerings. Colored nails were up 1 percent, with design tips targeted toward teens helping to support the growth. Gel kits were up 1 percent following a strong trend in salons, suggesting crossover appeal in mass retail.

The Girlie Nails, under Pacific World’s Fing’rs brand, are shorter in length and self-adhesive. They feature such fun designs as butterflies, hearts, glitter stars and glitter kitties.

Also under the Fing’rs brand are the Edge Nail Kits for the younger consumers that want “nails with attitude.” The kits are short-length nails in such styles as: black onyx, red angel, the finish line, pink argyle french and skull & crossbones. Pacific World inked a licensing deal with independent music artist Mylin, who is featured in ads and on the packaging of Fing’rs Edge nails.

Grace Tallon, senior vice president of marketing for Kiss Products, which has among its nail care offerings the pink sticker Nails and Pink glue-on nails for younger beauty mavens, noted that the artificial-nail segment in general is flat. However, within the category there are a couple of segments—such as decorated nails that have some type of design—that are up in both units and dollars by roughly 30 percent.

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