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CVS Caremark’s fight against Rx drug abuse further illustrates vital role of community retail pharmacy

BY Antoinette Alexander

To help battle the national prescription drug abuse epidemic in the country, CVS Caremark embarked on a program whereby it tapped its extensive database to identify and halt inappropriate prescribing of high-risk drugs.

The reality is that drug stores have been caught in the middle of the nation’s prescription drug abuse epidemic, and CVS Caremark’s efforts are an example of the larger role that retail pharmacy can play.

Looking at the stats, it is easy to see why such initiatives are critical. According to the Centers for Disease Control and Prevention, of the drug overdose deaths in the United States in 2010, 22,134 (60%) were related to pharmaceuticals. Of the 22,134 deaths relating to prescription drug overdose in 2010, 75% involved opioid analgesics (also called opioid pain relievers or prescription painkillers), and 30% involved benzodiazepines.

As Troy Brennan, EVP and chief medical officer of CVS Caremark, stated when announcing the results of the program, “Prescription drug abuse in this country is an epidemic, but it doesn’t have to be.”

While the pharmacy company acknowledges that the program is not a “comprehensive solution to prescription drug abuse,” there’s no doubt that it is an important step in combating the epidemic.

The good news is that CVS Caremark isn’t alone it its efforts. Several other retailers have joined the fight, including Cardinal Health with its Generation Rx Initiative.

 

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Formula 1 world champion Sebastian Vettel named Braun’s global ambassador

BY Antoinette Alexander

KRONBERG, Germany — Braun, which is a subsidiary of Procter & Gamble, has announced that triple Formula 1 world champion Sebastian Vettel is the new global ambassador for Braun’s male power grooming range.

The collaboration also marks the launch of the Braun global campaign “Hold on to your Dreams.”

 “We are truly delighted to have Sebastian as our new ambassador. He is an impressive man who has achieved his dream through hard work, preparation, perseverance and the ultimate performance. He is a leader in his sports. Like Max Braun, our founder, Sebastian has relentlessly pursued his dream. He is an inspiration to millions of men and the ideal person to represent Braun,” stated Braun’s global marketing director Lakis Vasileiadis.


Are you a nurse practitioner or physician’s assistant? Join our Facebook group to get all the latest news dedicated to delivering healthcare services to patients in retail pharmacy clinics.

 

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Edge shave gel relaunches Edge Irritation Solutions campaign

BY Antoinette Alexander

SHELTON, Conn. — Representatives at Edge shave gel have announced the return of Edge Irritation Solutions, a campaign designed to relieve irritations for men one tweet at a time.

First launched in 2010, the Edge Irritation Solutions campaign struck a chord with Twitter users around the country by providing real-time irritation relief to people venting their frustrations online.

Now, the Edge Irritation Solutions Team staffers are at it again, using the Edge Twitter handle @EdgeShaveZone to monitor the Twitter-sphere for irritated tweeters and offer prizes that might ease their irritations.

The brand will leverage the latest social technology to rebuild the campaign with much more data. Brand representatives will use Crimson Hexagon’s big data analysis platform, powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, to analyze millions of tweets to identify trending sources of irritation on Twitter and offer solutions in real-time. In addition, the brand will relieve irritations on Instagram as well as outdoors where the chance of irritation may be high this summer.


Are you a nurse practitioner or physician’s assistant? Join our Facebook group to get all the latest news dedicated to delivering healthcare services to patients in retail pharmacy clinics.

 

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