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CVS Caremark named URAC award finalist for Care Coordination, Clinical Integration Best Practice

BY Jason Owen

WOONSOCKET, R.I. —  CVS Caremark has been named a Care Coordination and Clinical Integration Best Practice Award finalist by URAC, a healthcare accreditation organization. CVS Caremark is one of seven finalists in this category, selected from entries across the nation by a distinguished panel of judges, and will be honored during URAC’s 2013 Quality Summit, September 30 to October 1, 2013, at the Capital Hilton in Washington, D.C.

"URAC is honored to recognize organizations like CVS Caremark who are promoting care coordination and clinical integration programs that are truly patient-centered and improve care quality and outcomes," said Kylanne Green, URAC president and CEO.

CVS Caremark has been nominated for its Pharmacy Advisor Counseling program, an innovative solution that leverages assets both as a Pharmacy Benefit Manager and as a national retail pharmacy chain to improve medication adherence and close gaps in care. Pharmacy Advisor Counseling provides members with targeted, proactive consultations through PBM and retail channels, across the continuum of care. CVS Caremark engages members according to their expressed preferences: face-to-face at the pharmacy counter or by phone when members choose our mail service pharmacy. The use of these integrated tactics drives behavior change not only in the short term, but also over time, leading to better clinical outcomes.

"We are pleased that CVS Caremark and our Pharmacy Advisor Counseling program have been selected as a finalist by URAC," said Jon Roberts, president of CVS Caremark’s pharmacy benefit management business. "Pharmacy Advisor Counseling is an example of our efforts to develop innovative programs that improve patient engagement, better manage chronic diseases like diabetes and help clients manage their health care costs."

URAC intends to present Gold, Silver, and Bronze awards in the Care Coordination and Clinical Integration category, to be announced at the 2013 Quality Summit on October 1, 2013.

 

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Schick Xtreme3 celebrates Hispanics’ journey to success with the ‘Camino Al Exito’ campaign

BY DSN STAFF

SHELTON, Conn. — Schick Xtreme3, an Energizer Personal Care brand, announced today the launch of "Camino Al Exito," or Journey to Success, a national Hispanic campaign that offers one boxer and one dancer the chance to make their dreams a reality.

Six individuals — three boxers: Ramiro Angel Huerta, Jay Rodriguez and Wesley Ferrer, and three dancers: Isis Avalos, Gabriela Soto and Kathy Reyes — will have the chance to tell their stories and compete for a boost on their quests to achieve lifelong goals with help from Schick Xtreme3.

Each individual’s "Camino al Exito" will be unveiled through a series of videos showcasing their personal stories and talents. Consumers can participate by viewing the videos and voting for their favorite boxer and dancer online at caminoalexito2013.com or on the Schick Xtreme3 Facebook page.

"At Schick Xtreme3, we know success is a combination of starting the day with confidence and being prepared for whatever life may bring," said Awilda Mendez, assistant brand manager for Schick Xtreme3 at Energizer Personal Care. "Our goal is to help these contestants tell their powerful stories and find the self-assurance they need to make their passions a reality."

Voting opens today and will be open through August 31, 2013. The winning boxer and dancer will be announced in early September and each will be awarded a grand prize to help them on the road to success. The winning boxer will receive a lump-sum cash prize and the winning dancer will have the opportunity to appear in a music video alongside some of her most talented peers and mentors.

Schick Xtreme3 will also run two, thirty second commercial spots on mun2, a national Hispanic cable TV network to help reach its Hispanic audience. The commercials will run in both English and Spanish speaking directly to bilingual Hispanic millennials across the nation while amplifying the program and raising awareness of each athlete’s story.

For more information, visit Facebook.com/SchickXtreme3 or CaminoAlExito2013.com.


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CRN announces health journalist Dr. Jennifer Ashton to speak at annual symposium

BY DSN STAFF

WASHINGTON — The Council for Responsible Nutrition today announced that leading women’s health expert, ABC News’ senior medical contributor and author Jennifer Ashton, M.D., will speak to conference attendees during the “Breakfast With…” session on Saturday, Sept. 21, at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry, in Park City, Utah.

A board-certified OBGYN, Dr. Ashton has regularly contributed to a number of shows including "The Dr. Oz Show," "The Early Show" and "The CBS Evening News with Katie Couric." Previously, Dr. Ashton worked as the Medical Correspondent for CBS News Network, Fox News Channel and was co-host for the ABC daytime show, "The Revolution."

“We’re very excited to have Dr. Ashton joining us for our breakfast session,” said Judy Blatman, senior vice president of communications, CRN. “We look forward to hearing from her on how the media selects, interprets and covers medical health news, as well as her insights on what women expect from their doctors when it comes to health and family.”

Dr. Ashton has covered many major health and medical stories. She reported from Port-au-Prince, Haiti, after the devastating 2010 earthquake, where she was the network’s primary medical correspondent on location, and contributed numerous reports on the 2009 global outbreak of H1N1. Dr. Ashton is the author of the books, The Body Scoop for Girls and Your Body Beautiful.

The Conference takes place Sept. 18 to 21, immediately following The Workshop: CRN’s Day of Science, Sept. 18. There are four flexible registration options available for the events and a choice between three hotels. The Montage Deer Valley is the event host hotel where the sessions will take place and the Stein Eriksen Lodge and The Chateaux are located 10 minutes away with regular shuttles available. Registrants should book early, as space is very limited.


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