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CVS Caremark hosts grand opening of new mail service pharmacy, customer center

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark held a grand opening event on Tuesday at its new mail service pharmacy and customer center in Mt. Prospect, Ill.

The 150,000-sq.-ft. facility, representing an investment of approximately $67 million, supports pharmacy inventory and fulfillment needs across the CVS Caremark PBM book of business, which serves approximately 60 million members throughout the United States. With the capability to fill 50 million prescriptions annually, this new facility is an example of CVS Caremark’s continued investment and commitment to the State of Illinois, the company stated.

(Larry Merlo, president and CEO of CVS Caremark, gives Governor Quinn of Illinois a tour of the new mail service pharmacy in Mt. Prospect)

CVS Caremark hosted a ribbon-cutting ceremony and a tour of its new Mt. Prospect facility. Company officials also took the opportunity to recognize and thank supporters from the state and region who helped make the development of the Mt. Prospect mail service pharmacy possible. Fifty-nine Illinois-based businesses were used during the construction of the facility.

The new facility will employ more than 400 people by the end of 2013, including pharmacists, pharmacy technicians, automation technicians and process-improvement engineers. Technology at the facility enables 90% of prescriptions to be dispensed and 80% of prescriptions to be packaged for mailing, using full automation. In addition, in order to further assure safe and accurate dispensing, all prescriptions are visually checked by one of the on-site pharmacists before they are mailed.

"This new CVS Caremark mail service pharmacy and customer center is a great example of our commitment as a pharmacy innovation company to helping people on their path to better health," stated Larry Merlo, president and CEO of CVS Caremark. "The combination of technologically advanced automation and the expertise of our highly qualified pharmacy teams help us ensure people have convenient access to affordable medications."

"We are pleased that CVS Caremark chose to build this new state-of-the-art facility in Mt. Prospect, Illinois," said Governor Pat Quinn. "I am happy to have the opportunity to participate in this ribbon-cutting event today, and appreciate the role that CVS Caremark plays both as a national healthcare innovator and as an employer in our community."

The facility also includes a CVS Caremark customer center complete with an executive briefing room designed to introduce clients and future partners to CVS Caremark’s integrated programs and services. Video and touchscreen technology illustrate the CVS Caremark story and allow direct interaction with CVS retail pharmacists, specialty pharmacists and mail service pharmacists, as well as with Minute Clinic nurse practitioners, via real-time telepresence technology.

In combination with the mail service pharmacy capabilities, the customer center offers opportunities to work with clients and partners to identify and develop solutions that leverage the full CVS Caremark enterprise for improving access, cost and quality for patients and payers.

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Southeast Asian generics market projected to grow

BY Alaric DeArment

KUALA LUMPUR, Malaysia — A variety of macroeconomic factors are driving growth in the generic drug market in Southeast Asia.

According to CPhI, which is sponsoring the CPhI Southeast Asia Summit 2013 in Bangkok next month, the drug industry in the region is projected to grow to $3.9 billion by 2016, and macroeconomic factors, such as government policies, stable economies and growing population are driving generics.

"Generics will grow in the next five to 10 years, but without a balanced environment for cultivating innovation, such development will not be sustainable," Bayer Healthcare, China, senior patent attorney and conference speaker Jennifer Jian Kang said.

Government policies include plans by the Indonesian government to implement universal health coverage. "This is a huge undertaking by a government who, within the next four years, has targeted touching on over 90% of the population — a huge undertaking given Indonesia’s population of 240 million people," SOHO Group president, CEO and director Marcus Pitt said. "The pharmaceutical market dominated by local players has been gearing up its production and distribution infrastructure to cope with the expected multiple increases in generics."

 

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M.PENINA says:
Feb-26-2014 07:36 am

The growth in generics, coupled with the fact that many governments in the region support local business, puts local generics manufacturers in a strong position. This means that most foreign companies will need to set up local partnerships, giving a welcome boost to local generics companies. - Penina Mezei, Attencia

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L’Oréal Luxe Group launches makeup brand co-created by YouTube beauty vlogger, online community

BY Antoinette Alexander

NEW YORK — Em michelle phan, a start-up brand from the L’Oréal Luxe group, marks the first makeup line co-created by a community of beauty lovers and YouTube beauty vlogger Michelle Phan.

The line launched this month and is available at emcosmetics.com.  

"Beauty lovers are increasingly consuming and sharing information digitally, through online communities. We saw the power of these communities and wanted to meet them where they live — online.  Michelle Phan’s expertise in makeup, plus her passion for teaching and empowering women has made her a digital phenomenon. She represents exactly what this line is all about — community, empowerment, artistry," stated Carol Hamilton, president of L’Oréal Luxe.

Phan is self-taught and was one of the first beauty vloggers to produce story-driven makeup tutorials. The YouTube beauty guru began uploading tutorials in 2007. To-date, she has garnered nearly 1 billion views and has 4.5 million subscribers.

Em, a Vietnamese word meaning "you," is used affectionately to address loved ones including a little sister, girlfriend or elder. It is also literally and figuratively a reflection of "me" — it is a makeup line that reflects the needs of Phan’s community. The community has been a part of every piece of the brand, providing input on launch products, shade names and product packaging. Community members also appear in package design, brand photography and on the em michelle phan website.

At launch, em michelle phan will be sold exclusively online to U.S. customers at emcosmetics.com. Created to offer a social e-commerce experience, the site will allow beauty lovers to interact with friends and other consumers, provide feedback on creating looks and the products and share on their own social media channels. The makeup brand’s site is designed to enhance the digital shopping experience.

The em michelle phan line is comprised of more than 250 different SKUs.  Hero products include:

  • The Life Palette – Refillable eye shadow, cheek and lip palette with 36 shades each, themed around specific life moments and beauty stories including Love Life, Day Life, Beach Life, Career Life, Party Life and Night Life; priced at $75
  • Artistic Cheek Color Palette available in 10 palettes; priced at $28
  • Lip Color Mixing Palette available in six palettes; priced at $28
  • Artistic Eye Color Palette available in 15 palettes; priced at $38
  • The Great Cover Up – The ultimate creamy concealer in eight shades; priced at $19
  • Makeup Mood Enhancer – Illuminating skin filter in five shades; priced at $25
  • Pillow Plush – Cushiony lip balm in seven shades; priced at $15
  • Chiaroscuro – Contour and highlighting stick in four shades; priced at $25
  • Waterliner – Intense color eye liner in 12 shades; priced at $20

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