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CVS Caremark, American Lung Association partner to fight lung cancer in women

BY Antoinette Alexander

NEW YORK CITY — In a move that is squarely in line with CVS Caremark’s continued commitment to healthy living and its bold move to pull tobacco products from its stores, the pharmacy retailer has signed on as the national presenting sponsor of Lung Force, a national public heath initiative to fight lung cancer in women.

On Tuesday, CVS Caremark teamed up with American Lung Association to unveil Lung Force to make lung cancer in women a public health priority, drive policy change and increase research funding.

“On Feb. 5, we made a very big announcement that we were going to get rid of all tobacco products across our 7,600 CVS pharmacy stores. We are so proud to be the first national pharmacy chain to make this move and I can’t tell you how much it has unleashed an emotion. … Our purpose is helping people on their path to better health. So, as we thought about this decision and we thought about this purpose, clearly the sales of cigarettes was quite inconsistent with that purpose,” Helena Foulkes, president of CVS/pharmacy, told attendees at the launch event Tuesday in New York City.

Foulkes added, “Now, we are focused on what we can do to help people live tobacco-free lives [and] raising awareness about tobacco-related illnesses and that is why we are so proud to be the presenting sponsor for American Lung Association’s Lung Force.”

She noted that about 5 million people shop CVS/pharmacy stores each day and 80% of them are women.

As the sponsor of the Lung Force, CVS/pharmacy will be working to spread the word of the women-focused initiative and will launch an in-store fundraising effort that will run from June 1 to June 29, giving shoppers the opportunity to donate to Lung Force.

“For us, the exciting part of this being involved in a fundraising efforts that can really make a difference because you have to believe that five or 10 years from now we will be making great strides in medicine. And the other part of it that I’ve learned is just how much more we can all do to educate women and essentially get many more people screened for lung cancer,” Foulkes told Drug Store News after the launch event.

In the coming weeks, CVS/pharmacy will work to further awareness of lung cancer in women through the unveiling of patient education programs and social media efforts.

With regard to MinuteClinic and the role that it can play in the initiative, Foulkes told Drug Store News, “It will be a very big part of our smoking cessation efforts because a nurse practitioner can take someone through a series of questions. And part of it too is the ongoing counseling that you can get. The most effective way that someone really quits smoking is they have face-to-face counseling combined with some form of a product, either pharmacy or over-the-counter along with other tools that allow them to remind themselves why they are quitting. If you can marry all of those forces you can really be much more effective in helping people stop smoking. So pharmacists and nurses play a big role in that.”

As previously reported by Drug Store News, CVS/pharmacy will launch a robust national smoking cessation program, which is slated to debut this fall.

Also attending Tuesday’s launch event was actress Valerie Harper, who was diagnosed with non-small cell lung cancer in 2009, and country music star Kellie Pickler, who lost her grandmother to lung cancer just one day after she was diagnosed.

As part of the launch of Lung Force and the inaugural Lung Force Turquoise Takeover during National Women’s Lung Health Week (May 11 to 17), more than 90 landmarks, including Niagara Falls, will turn turquoise in support of the women’s lung health movement. At the same time, government officials will issue more than 50 proclamations.

Despite being the No. 1 cancer killer of women, the Lung Association’s inaugural Women’s Lung Health Barometer, a survey of more than 1,000 American adult women, found that only 1% cited lung cancer as a cancer that is top-of-mind for them. More than 108,000 women in the United States will be diagnosed with lung cancer this year and, on average, less than half will be alive next year.

 

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Meijer opens two new supercenters in Indianapolis suburbs

BY Michael Johnsen

GRAND RAPIDS, Mich. — Meijer opened two new 190,000-sq.-ft. supercenters outside of Indianapolis on Tuesday, Meijer co-chairman Doug Meijer announced. 

"Indianapolis is a very important growth area for us, and our new stores reinforce our commitment to serving the needs of families with great solutions to everyday needs,” Meijer said. “We’re excited to bring the Meijer difference to our new neighbors in Plainfield, Whitestown and their surrounding communities.”

In addition to the retailer’s traditional grocery and merchandise offerings, garden center and 24-hour gas station, the new Plainfield and Whitestown Meijer stores also feature full-service pharmacies. These pharmacies will provide free select prescriptions, as well as clinical services and immunizations designed to promote family health, Meijer stated. The Meijer free prescription program includes oral generic antibiotics with a special focus on prescriptions most often filled for children, as well as prenatal vitamins and medications for those with diabetes and high cholesterol. 

Since its inception in 2006, the Meijer free prescription program has filled more than 19 million free prescriptions, saving Meijer customers more than $276 million, the grocer reported. 

 

 

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Nielsen names U.S. Breakthrough Innovation Winners for 2014

BY Michael Johnsen

SCHAUMBURG, Ill. — Nielsen last week named the U.S. Breakthrough Innovation Winners for 2014, recognizing products introduced in 2012 that have "met the standards for distinctiveness, relevance and endurance." Three Procter & Gamble brands made the list, including Febreze Car Vent Clip, Tide Pods and ZzzQuil. 

This year’s winners include:

  • Angry Orchard Hard Cider, the Boston Beer Co.;
  • Barcel Takis, Barcel USA;
  • Bud Light Lime Ritas, Anheuser-Busch;
  • Depend Silhouette Briefs for Women and Depend Real Fit Briefs for Men, Kimberly-Clark;
  • Febreze Car Vent Clip, Procter & Gamble;
  • Gevalia Kaffe Retail Coffee, Kraft Foods;
  • International Delight Iced Coffee, The WhiteWave Foods;
  • Meow Mix Tender Centers, Big Heart Pet Brands;
  • Mucinex Fast-Max, Reckitt Benckiser;
  • Nabisco belVita Breakfast Biscuits, Mondelez Global;
  • Nature Valley Protein Bars, General Mills;
  • Sargento Ultra Thin Slices, Sargento Foods;
  • Tide Pods, Procter & Gamble; and
  • ZzzQuil, Procter & Gamble.

“Given the very competitive marketplace and high new product failure rate, we celebrate the Nielsen Breakthrough Innovation winners’ extraordinary achievement,” said Rob Wengel, SVP innovation for Nielsen. “These diverse new products carry the common thread of finding and filling unmet consumer needs while demonstrating that with significant effort, game-changing innovation is possible in any category and by all types of companies.”

This is the third year that Nielsen has presented the award in the United States. The 2014 Breakthrough Innovation Report will be launched at Nielsen’s Consumer 360 event in San Antonio in June and will feature in-depth case studies of the winners and their approaches to successful innovation, Nielsen reported. 

The U.S. Nielsen Breakthrough Innovation Project is a multi-year analysis of more than 17,000 new launches from 2008 to 2012, which has resulted in the selection of 62 winners over three years. Nielsen analyzed more than 3,400 new consumer product introductions that launched in the United States in 2012 to determine which products demonstrated breakthrough results. 

 

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