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CVS Caremark All Kids Can, Cedars-Sinai partner to bring mobile medical clinic to Los Angeles schools

BY Antoinette Alexander

LOS ANGELES — CVS Caremark, through its All Kids Can program, announced on Thursday a partnership with Cedars-Sinai to expand the medical center’s Coach for Kids and Their Families program to provide health services to more vulnerable children in South Los Angeles who otherwise would not have access to health services, including immunizations and dental screenings.

Supported by a $50,000 grant through its CVS Caremark All Kids Can program, which aims to help children of all abilities, the Coach for Kids mobile clinic will expand free healthcare services to four additional public schools in South Los Angeles.

"CVS Caremark All Kids Can is committed to supporting programs like the Coach for Kids mobile clinic that help thousands of children and families on their path to better health," stated Eileen Howard Boone, SVP corporate communications and community relations for CVS Caremark. "We are proud to partner with Cedars-Sinai to help expand the Coach for Kids mobile clinic program in Los Angeles and provide access to quality medical services to more children."

Cedars-Sinai’s mobile medical and case management program provides continuity of care to thousands of underserved children in Los Angeles each year.

To celebrate the partnership with Coach for Kids, CVS Caremark and Cedars-Sinai will host a community-wide family health fair on May 19 at the Gilbert W. Lindsay Recreation Center. The celebration, which will bring together CVS/pharmacy pharmacists and volunteers, representatives from Cedars-Sinai, the Los Angeles Department of Recreation and Parks, and children of all abilities and families in the community, will honor the expansion of the Coach for Kids mobile clinic.

The event will feature free medical services, including immunizations and dental screenings, as well as activities for the whole family. CVS/pharmacy pharmacists will be on hand to review medications and answer questions related to prescriptions and other services.

Coach for Kids provides medical, case management and mental health services, along with oral health, nutrition and fitness education, including such primary care services as immunizations, screenings and laboratory tests, prescription medications and referrals to specialists. Staffed by Cedars-Sinai professionals, the Coach for Kids healthcare team travels in two fully equipped, 38-ft. mobile medical units to see patients. Each unit is equipped with two private examination rooms, a nurse’s station, laptop computers, records technology, medical and lab supplies, and medications for acute illnesses.

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Survey: 80% of consumers actively looking for rebates

BY Marianne Wilson

LEWISVILLE, Texas — Ninety-five percent of consumers are interested in products that come with rebates, while 80% of consumers actively seek out rebates, according to an annual consumer survey by rebate provider Parago.

The survey found that consumer preference for rebates versus instant discounts is growing. And while economic recovery may be on its way by the numbers, consumer sentiments around spending are still timid.

"With our third annual study of consumer shopping behavior, we have seen sustained sensitivity to price and willingness to hunt for bargains," Parago president and CEO Juli Spottiswood said. "Price perception is king, and consumers are indifferent to how that price point is achieved, whether through rebate, coupon, club or sale."

However, Spottiswood added, because consumers understand that rebates offer deeper discounts than other sales, there is a strong interest in the promotions and shoppers actively are looking for rebates before and during the shopping experience.

"As such, marketers are able to leverage rebates to drive lower price perception while gaining high value customer information during the redemption process," she said.

The rebate research was conducted independently through online delivery and surveyed more than 1,000 consumers. Key findings include:

  • Consumers’ preference for higher value rebates versus instant discounts grew;

  • 80% of consumerssaid they look for rebates;

  • Because rebates are only offered for a specific period of time, they make 54% of shoppers feel like they caught an exclusive sale; and

  • 57% of consumers feel that rebates nowadays are easy to redeem.

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Target Clinic to open locations in Virginia, North Carolina

BY Antoinette Alexander

MINNEAPOLIS — Target has announced its plans to open new Target Clinic locations at four Target stores in northern Virginia and four Target stores in North Carolina, marking the first Target Clinics to open in these states.

The new clinics currently are under construction and will open on July 29.

“We are excited to introduce the Target Clinic experience in Virginia and North Carolina, which will provide convenient access to healthcare products and medical expertise,” said José Barra, SVP health and beauty at Target. “With our new Target Clinic locations, guests will now be able to conveniently seek medical treatment for minor illnesses, fill a prescription at Target Pharmacy and shop for other wellness needs, all during the same shopping trip.”

Along with increased access to quality healthcare services, the clinic openings also will bring new job opportunities to the communities. Hiring at the new locations currently is under way with open positions varying by store.

In addition to the new openings in Virginia and North Carolina, Target Clinic also will expand in Illinois and Minnesota. Target Clinic currently operates 44 locations throughout Minnesota, Maryland, Illinois and Florida. By the end of October, there will be 54 Target Clinics in a total of six states.


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