Cutex develops new Cutex SPA Formula for stubborn nail color
ST. LOUIS — Cutex, a producer of nail-care products, is thinking outside of the jar with the launch of its new Cutex Twister with SPA Formula one-stop polish remover jar.
"Consumers love how effective Cutex SPA Formula is when it comes to removing stubborn nail color," said John Mandelker, president of Cutex Brands. "Developing Twister was a natural fit. It's the perfect solution for those frustrated with the mess and hassle of using multiple cotton balls to remove dark or glitter nail polish. With Twister all of the tools are in one place, truly making it the fastest path to healthier nails."
The new design includes a bristle brush imbedded in the sponge, allowing users to both soak and scrub their nails. Not that much scrubbing is necessary; the sponge is soaked in Cutex SPA Formula, which is specifically engineered by Cutex chemists to clear hard-to-remove polish quickly and effectively, the company stated.
"The new brush in Twister is like a team of little fingers gently scrubbing away at that stuck-on polish," added Barbara Hershfelt, director of sales and marketing for Cutex Brands.
Coty names EVP, category development
NEW YORK — Coty has appointed former Reckitt Benckiser executive Camillo Pane to serve as EVP, category development, effective July.
Pane will join the executive committee and report to Bart Becht, chairman and interim CEO. Pane succeeds Renato Semerari, who will remain in his role for the transition period.
Pane’s responsibilities will include the development of strategies, innovations and support programs for Coty’s categories and brands across all its businesses of fragrances, color cosmetics, skin care and body care.
Pane was most recently SVP, global category officer consumer health at Reckitt Benckiser. In that role, he was responsible for managing one of the largest and fastest growing categories at Reckitt Benckiser. He started with Kraft and was with Reckitt Benckiser for 19 years in local marketing, general management and global category development roles across a very broad variety of categories and brands in Italy, the United States, Brazil and the United Kingdom.
“Camillo is one of the most respected leaders in the consumer goods industry and I am very pleased that he will be joining the Coty team,” Becht said. “Coty will continue with its strategy of investment and revenue growth on its power brands while returning to profitable growth behind its efficiency programs. This makes the category and brand development mission critical and Camillo’s extensive experience in this area will make Coty more competitive and help the company execute its strategy.”