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Curtis Stone named face of Post Great Grains campaign

BY Allison Cerra

PARSIPPANY, N.J. — Celebrity chef Curtis Stone has been tapped for the latest Post Great Grains cereal campaign to show how the consumption of whole grains can lead to better nutrition.

Stone will be featured in Post’s Great Grains marketing campaign, which includes national broadcast, print and online media, retailer activities and an integrated Hearst publishing program, Post said. Additionally, consumers can view the commercial and get tips and recipes from Stone and more information at Facebook.com/GreatGrains.

Post said its Great Grains cereal boasts less-processed contents than leading whole grain cereals while maintaining naturally occurring nutrients, fiber and antioxidants.

“Curtis’ personal food philosophy is central to the mission of Post Great Grains; that great tasting, nutritious food starts with less processed, quality ingredients,” said Joahne Carter, associate director of marketing for Post’s adult brands. “He is the perfect partner to help make all of us more aware of the source of our food and the benefits of incorporating more whole foods into our diets.”

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Lance rolls out Cracker Creations

BY Allison Cerra

CHARLOTTE, N.C. — Lance is getting creative with its sandwich crackers.

New Cracker Creations feature vegetables, cheese or herbs baked right into the cracker and currently are available in garden vegetable and parmesan herb varieties. The crackers also tout a real cream cheese filling, Lance said.

Cracker Creations are available at major grocery retailers and Walmart with a suggested retail of $2.99.

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Grapico, Diet Grapico undergo design overhaul

BY Allison Cerra

BIRMINGHAM, Ala. — A grape soda brand has gotten a makeover.

Buffalo Rock Bottling, a privately held PepsiCo bottler, said that its Grapico and Diet Grapico cans now feature a multi-hued purple emblem, product wording in a signature Southern block script and a cluster of purple grapes at the top.

The packaging redesign applies to all versions of the soft drink, including the 2-liters, 20-oz. single-serving bottles, 12-oz. cans and 12-pack cartons.

Grapico is a well-known staple in the South and made its debut in New Orleans in 1914.

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