Cult classic French skin care brand debuts at Ulta
NEW YORK — Ulta is leveraging the increasing popularity of French skin care products by partnering with famed French beauty brand Nuxe.
The retailer will offer 22 Nuxe items on ulta.com, including the brand's iconic Huile Prodigieuse D.
"We have seen a surge in interest in French beauty in the U.S. in the past few years," said Nuxe U.S. COO Cyril Carrette. "Nuxe products are cult favorites in a French woman's beauty cabinet, and our partnership with Ulta Beauty will enable us to make these French staple beauty products even more accessible to American women."
Nuxe is a highly regarded French brand famous for its beautifully scented, multitasking oils and other natural products that incorporate ingredients such as passionflower, macadamia nut oil, honey and sunflower. Twenty-two Nuxe items, such as the Huile Prodigieuse Multi-Purpose Dry Oil and the Rêve de Miel Ultra-Nourishing Lip Balm — two of the line's most popular items — as well as a variety of creams and cleansers, are now available on Ulta.com.
"Ulta Beauty is committed to securing the most sought after brands for its guests," said Julie Tomasi, Ulta Beauty SVP of merchandising. "The launch of Nuxe at Ulta.com is a reflection of our dedication to staying on top of trends and providing the latest and greatest in skincare to our customers."
Biotherm launching men’s skin care line with David Beckham
LONDON — L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.
Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.
At first, Beckham will star in a Biotherm Homme campaign for the brand’s No. 1 moisturizer Aquapower in June. Then the brand will join with Beckham to develop a men’s grooming line. The collection, of both skin care and daily grooming products, will launch in 2017.
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skin care category and reinforce our brand’s leadership,” said David Fridlevski, Biotherm general manager. “It’s the first time a male celebrity of this stature has developed a skin care collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.”
By entering a several year partnership, Biotherm says it hopes to impact male behavior with regard to skin care. Beckham is considered a leading influential across generations of men. He was recently voted “Sexiest Man Alive” by People magazine, is famous worldwide for his impressive record in sport, and respected for being devoted to his family and his philanthropic work on behalf of UNICEF, according to Biotherm.
Report: Hair perfume the hottest new trend in fragrance
Fragrance brands are creating hair “perfumes” and “mists” based on their signature scents — and the new products are quickly gaining a cult following with pop culture influencers such as Kylie Jenner, according to the New York Post. (New York Post)