Crystal debuts redesigned packaging, branding
Mineral salt deodorant maker Crystal recently completed an extensive re-packaging and branding program. This initiative, which Louisville, Colo.-based company said was undertaken as a means to broaden awareness and appeal among new and longtime consumers has been recognized with a Graphic Design United States Award.
The company partnered with New York City-based agency the Goldstein Group to carry out its new packaging and branding. Research conducted by the teams revealed that though consumers remain loyal to the products they know and love, they also would welcome line extensions.
“We saw an opportunity to better communicate with this audience,” Ramona Roof, VP of marketing at French Transit, Crystal’s parent company, said. “So, we decided to reimagine our presence on shelf with new, trademarked packaging that is identifiable with our brand, and to establish a voice that speaks clearly to consumers.”
The brand’s new look reflects its heritage of creating mineral salt deodorants and the trademarked dome-shaped caps and bottles not only mimic naturally-occurring minerals and crystals but also reinforce the brand name, the company said.
Crystal also launched the invisible solid deodorant sticks with such premium features as an inner protective cap, dome-shaped stick for superior feel upon application and a full rotating base. Also included with the new design are the mineral deodorant roll-ons, mineral deodorant sprays, mineral deodorant sticks and mineral deodorant stone.
The brand’s newly packaged collection will be hitting retail shelves throughout the year as it begins to replace inventory.
Every Man Jack unveils premium body wash collection
Every Man Jack is taking its line of body washes to the next level by introducing three products that are part of a premium collection. The brand’s new launches, which are manufactured in Minnesota, contain components from Indiana and are designed in California, consist of:
- The Oil Defense Volcanic Clay body wash that is designed to control men’s oily skin by extracting and absorbing dirt, oil and grime from deep within pores. The mineral-rich volcanic clay detoxifies skin from everyday pollutants and, contains botanical extracts of aloe, rosemary, watercress, and essential oil sage refresh;
- The Skin Clearing Activated Charcoal body wash that draws out excess dirt and oil that can cause breakouts on the back and body. It helps control current breakouts and prevents further ones due to the included salicylic acid, contains coconut to gently cleanse, aloe and tea tree oil;
- The Deep Hydration Shea Butter body wash that features shea butter to hydrate and rejuvenate dry, rough-looking skin. It also helps skin maintain its natural moisture, and features coconut to cleanse dirt, and aloe and glycerin to soothe and protect.
As with other products from the Corte Madera, Calif.-based company, the body washes are created with naturally derived ingredients and are, gluten-free, non-GMO, not tested on animals, and do not contain parabens, phthalates or dyes.
All three of Every Man Jack’s new body washes comes in a 16.9 fl.-oz. size that retail for $8 each. Further information on the line or products can be found on the company’s website.
Dove, Cartoon Network’s ‘Steven Universe’ help build self-esteem
Dove has announced that it will embark on a two-year global partnership with Cartoon Network series “Steven Universe”, which is known for its themes of inclusivity and empowerment.
The collaboration stems from Dove’s Self-Esteem Project, a movement focused on helping young people build self-esteem and confidence through educational programs. Created in 2004, the project is based on the knowledge that over half of girls do not have high body confidence, leading them to avoid spending time with family and friends, put their health at risk and opt out of important life events, the company said.
A series of six short animated films directed by “Steven Universe” creator Rebecca Sugar will bring the campaign to life. An original song featuring the cast of the show, accompanying music video and educational eBook is set to be released later this year.
“Since 2004, through the Dove Self-Esteem Project, we have been providing young people with the tools and resources they need to develop body confidence and self-esteem, so they can fully participate in life and reach their full potential,” Sophie Galvani, Dove global vice president, said. “We are passionate about evolving the types of messages the next generation are receiving through media, which is why we are working side by side with partners to take the program to the next level. We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains. By partnering with Cartoon Network and Rebecca Sugar we are able to create new ways to make a real impact towards our mission of helping young people build positive body confidence and self-esteem.”
Dove’s Self-Esteem Project currently reaches 140 countries around the world, and with the help of “Steven Universe” will now be able to reach 20 million more people, the company said.
“It has always been important to us that our content resonates with our audience and empowers them,” Christina Miller, president of Cartoon Network, said. “This partnership is unprecedented in its scale, reach and ambition to make a difference in kids lives around the world.”