Crystal Light rolls out new eco-friendly packaging
TARRYTOWN, N.Y. Crystal Light has unveiled a new, more environmentally and user-friendly look.
The new Crystal Light packaging features easy-to-open packets, a new 1-qt. packet size in the 8-qt. canister that helps people prepare the amount they want and a clear window on the front of the canister that shows when packets are running low. On a finished case goods basis, the new design will use 250 tons less packaging each year.
“Women look to Crystal Light to add some excitement to their water every day,” said Roxanne Bernstein, director of powdered beverages. “Our new packaging also reflects our consumers’ vibrancy and her desire to align herself with more environmentally friendly brands.”
The new Crystal Light is available nationwide at $3.29 SRP for the 8-qt. size and $4.59 for the 10- or 12-qt. size. More information on the entire line of products is available at www.CrystalLight.com.
TABS taps Leahy for international post
SHELTON, Conn. The TABS Group announced that John Leahy has joined the company in the position of executive advisor, international. An accomplished CPG executive, Leahy brings a wealth of knowledge, experience and relationships to his new post — both in terms of the U.S. market and abroad, in more than 80 different countries.
“We are pleased to welcome John to TABS Group,” said Kurt Jetta, president and founder of TABS Group. “He brings a wealth of experience and contacts that will be instrumental in helping us build our international business. In our initial projects overseas, we have found that each country has a distinct set of issues that needs to be addressed prior to doing business, and John Leahy will enable us to get quickly up the learning curve in each of those countries.”
Prior to joining TABS, Leahy was president of NBTY’s U.S. nutrition wholesale division, as well as NBTY’s international business. Before NBTY, John spent 23 years with Playtex Products, starting off as a district sales manager in 1982 and rising through the ranks to president in 2003.
Mars supports Susan G. Komen for the Cure
HACKETTSTOWN, N.J. Mars Snackfood announced that Kyle Busch, driver of the No. 18 M&M’S Toyota in the NASCAR Sprint Cup Series, plans to go pink this weekend during the NASCAR Banking 500 only from Bank of America race in Charlotte, N.C. to support Susan G. Komen for the Cure.
Busch plans to don a special pink firesuit, as well as climb behind the wheel of an all pink M&M’S car during the Saturday night race to help raise awareness for breast cancer.
In addition to the special NASCAR firesuit and car, Mars is offering consumers several delicious ways to support the cause via multiple product offerings including pink M&M’S, MY M&M’S “Promise Blend,” Dove Promises of Hope and My Dove Personal Promises of Hope. Through the limited-edition chocolate candies, Mars will donate a minimum of $850,000 to aid Susan G. Komen for the Cure in their quest to save lives and end breast cancer.
“We are proud to support Susan G. Komen for the Cure, and honored to have the opportunity to serve on their Million Dollar Council,” said Michele Kessler, VP Mars. “Breast cancer continues to touch all of our lives, which is why we feel it’s critical for us to do our part by going pink across our M&M’S and Dove chocolate brand portfolios this month.”