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Crystal Light launches new fitness partner in a glass

BY Allison Cerra

TARRYTOWN, N.Y. Crystal Light has launched its first-ever low-calorie fitness beverage mix.

Pure Fitness is caffeine and gluten free, and one 8-ounce serving contains only three grams of sugar. Crystal Light Pure Fitness is a great low-calorie beverage alternative — providing a delicious, naturally sweet drink while satisfying the body’s need for water, Crystal Light said. Pure Fitness contains only 15 calories per serving and electrolytes to aid hydration during light physical activity and is available in three varieties: lemon lime, strawberry kiwi and grape.

“It’s important for people to keep adequately hydrated,” said Karan Bajaj, senior brand manager for Crystal Light.  “Now, with Pure Fitness there’s a whole new option for people who want to water their bodies deliciously –– a naturally sweetened, low-calorie refreshing beverage.”

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Drank stretches its market reach to Oregon

BY Allison Cerra

EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.

Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.

“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”

 

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Minute Maid Enhanced now available in single-serve bottles

BY Allison Cerra

HOUSTON Minute Maid has announced the nationwide availability of three Minute Maid Enhanced chilled juices and juice drinks in brand new, 12 fl. oz. single-serve bottles.

Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid pomegranate blueberry flavored 100% fruit juice blend of five juices, Minute Maid pomegranate lemonade and Minute Maid strawberry kiwi flavored juice drink.

“Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best,” said Mike Saint John, Minute Maid business unit president. “Whenever you need something nutritious and refreshing and you’re on the go, Minute Maid Enhanced single-serve varieties are the perfect option.”

Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers at a suggested retail price of $1.59. Additionally, all five varieties of Minute Maid Enhanced juices and juice drinks, which also includes Minute Maid pomegranate flavored tea and Minute Maid Heart Wise orange juice, are available in 59 fl. oz. multi-serve bottles, nationwide.

In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.

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