Crystal Light launches new fitness partner in a glass
TARRYTOWN, N.Y. Crystal Light has launched its first-ever low-calorie fitness beverage mix.
Pure Fitness is caffeine and gluten free, and one 8-ounce serving contains only three grams of sugar. Crystal Light Pure Fitness is a great low-calorie beverage alternative — providing a delicious, naturally sweet drink while satisfying the body’s need for water, Crystal Light said. Pure Fitness contains only 15 calories per serving and electrolytes to aid hydration during light physical activity and is available in three varieties: lemon lime, strawberry kiwi and grape.
“It’s important for people to keep adequately hydrated,” said Karan Bajaj, senior brand manager for Crystal Light. “Now, with Pure Fitness there’s a whole new option for people who want to water their bodies deliciously –– a naturally sweetened, low-calorie refreshing beverage.”
Drank stretches its market reach to Oregon
EUGENE, Ore. The ultimate relaxation beverage will be distributed in the Beaver State.
Innovative Beverage Group, makers of Drank, said it has inked a deal with Western Beverage Co. to distribute the relaxation beverage across the state.
“It is a thrill to have reputable Western Beverage Company think so highly of Drank that they want to place it on shelves within their distribution area as a leading non-alcohol alternative,” said Peter Bianchi, CEO of Innovative Beverage Group. “We can’t wait to help Oregon ‘slow their roll’ and continue to bring our relaxation inducing product to thirsty consumers out West.”
Meissner joins Jones Soda as CEO
SEATTLE Jones Soda is hoping to revitalize its business with the appointment of a new CEO, its third in the past two years.
William Meissner replaced Joth Ricci, who served as Jones Soda CEO for nearly a year. Meissner recently was president of Talking Rain Beverage and previously worked for Fuze Beverages.
Jones Soda recently announced that beverage maker Reed’s was interested in purchasing the company, in addition to another, unnamed potential buyer.