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Crunchtables makes debut

BY Allison Cerra

PLOVER, Wis. — Intevation Food Group has introduced a line of frozen crouton-coated vegetables.

Crunchtables includes sweet baby carrots, broccoli, green beans, zucchini, mushrooms and pickles, the company said.

"As Americans try to manage snacking and move toward improved nutritional choices, we must remember that food must deliver on taste — first and foremost," Intevation VP sales and marketing Dan Horan said. "We think of Crunchtables as a ‘stealth health’ product because it delivers great taste and better nutrition."

Crunchtables products will be available in 10-oz. cartons at a suggested price of $2.49.

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Report: Cheerwine distribution to expand, thanks to PepsiCo

BY Allison Cerra

CHARLOTTE, N.C. — A Carolina Beverage Corp. brand is looking to make a nationwide push, according to published reports.

Cheerwine, a soft drink that features a wild cherry flavor, will be distributed in the Atlanta, Memphis and Florida markets by PepsiCo, according to the Charlotte Observer.

"We feel it’s an ideal time to expand, and we’re fortunate to be doing it with a world-class partner," Cheerwine CEO Cliff Ritchie was quoted as saying.

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Reckitt Benckiser gets ‘crazie’

BY Allison Cerra

PARSIPPANY, N.J. — Reckitt Benckiser has launched a collection of online mini games to boost brand awareness.

The eight games, called crazieRBrands, includes such activities as the Veet game, a virtual leg-waxing task, and the toilet bowl-cleaning Lysol game, which are designed to provide a fun and informal way to engage graduates and early-careerists with the RB corporate brand, RB said. While playing the games, users also have the opportunity to win a trip to 1-of-8 destinations, including New York, Cape Town, Bangkok, Geneva, Barcelona, Iceland, Brazil or India.

"RB has a unique culture that’s most suitable for young professionals who enjoy quick decision making, coupled with a fast-paced and agile environment," RB EVP North America and Australia Rob de Groot said. "To continue our rapid growth we are always looking for innovative ways to make ourselves better known among the next generation of managers."

The suite of games can be accessed at RB.com is available on iPhone and Android.

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