HEALTH

CRN/AANP/AANPF initiative emphasizes role of NPs in health care

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Monday announced plans for a joint education effort with the American Academy of Nurse Practitioners and the American Academy of Nurse Practitioners Foundation to help raise the level of awareness within the supplement industry and with consumers about the valuable role of nurse practitioners in the quest for good health.

“As this country’s healthcare needs continue to evolve, consumers are looking for ways to be proactive with their health, and more and more consumers may find themselves turning to a nurse practitioner,” stated Steve Mister, CRN president and CEO. “We know from research from the ‘Life…supplemented’ ‘Healthcare Professionals Impact Study’ that nurse practitioners both personally use and professionally recommend dietary supplements as part of a healthy lifestyle. These factors make it important for our industry to support the professional organization for nurse practitioners and for us to work with them to further educate the public about nurse practitioners.”

As part of the CRN/AANP/AANPF initiative, CRN will add information to its website, including fact sheets and press releases, providing consumers with more information about nurse practitioners and the services they offer. A recent survey conducted by AANP found that most consumers had direct contact or knew someone who had direct contact with a nurse practitioner, yet most were still unaware of the services provided. “Our goal will be to work with AANP and AANPF as part of its own outreach efforts to elevate awareness of nurse practitioners and the important healthcare services they provide consumers,” Mister said. “We want consumers to know nurse practitioners can be a trusted source of health information.”

According to survey results from the 2009 "Life…supplemented" "Healthcare Professionals Impact Study," 87% of nurse practitioners agreed that dietary supplements can play an important role in improving or maintaining the health of their patients. Additionally, 100% of nurse practitioners surveyed reported having a conversation about supplements with a patient, including 55% who indicated that they had initiated the conversation.

“This tells us nurse practitioners are playing an active, important role with consumers,” Mister noted. “As consumers seek ways to improve their overall health, they will likely look to their nurse practitioners to help determine which supplements are right for them. We appreciate that nurse practitioners are prepared to engage their patients in meaningful dialogue on the subject of being healthy, and because of that, we expect these healthcare providers will continue to take an increasingly vital and visible role in modern medicine.”

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Nestlé focuses on science of health

BY Michael Johnsen

VEVEY, Switzerland — With the new year approaching, Nestlé Health Science S.A. and the Nestlé Institute of Health Sciences — both created to pioneer a new industry between food and pharma — became operational.

“The creation of Nestlé Health Science S.A. and the Nestlé Institute of Health Sciences is the best way to focus our attention and organize our unique capabilities and competencies to seize this promising business opportunity,” stated Nestlé CEO Paul Bulcke at the time Nestlé announced the formation of the two new companies. “The new setup will give us a pioneering and leading role in this entirely new industry, while at the same time allowing us to keep the necessary focus on Nestlé’s extremely important food, beverages and nutrition business, as embodied by our binding promise of ‘Good Food, Good Life.’”

“The combination of health economics, changing demographics and advances in health science show that our existing healthcare systems, which focus on treating sick people, are not sustainable and need redesigning,” added Peter Brabeck-Letmathe, chairman of Nestlé Health Science S.A. “Nestlé has the expertise, the science, the resources and the organization to play a major role in seeking alternative solutions. Personalized health science nutrition is about finding efficient and cost-effective ways to prevent and treat acute and chronic diseases in the 21st century,” he said.

According to a recent Wall Street Journal report, Nestlé is investing $509 million over 10 years in the institute, which will carry out deeper scientific research into such areas as genetics and DNA.

With these two organizations, Nestlé will be exploring personalized health science nutrition to prevent and treat such health conditions as diabetes, obesity, cardiovascular disease and Alzheimer’s disease.

Nestlé Health Science S.A. will incorporate the existing global Nestlé HealthCare Nutrition business, which had a turnover of $1.6 billion in 2009. Nestlé Health Science S.A. also will have access to external scientific and technological know-how through Nestlé’s innovation network, as well as a number of venture capital funds in which the group has interests.

Luis Cantarell, the company’s designated president and CEO, will report to Bulcke, Nestlé CEO, in his capacity as managing director of the board of Nestlé Health Science S.A., which is chaired by Brabeck-Letmathe.

The Nestlé Institute of Health Sciences will be part of Nestlé’s global research and development network. The Institute will be run by Emmanuel Baetge, former chief scientific officer of ViaCyte, a biotech company based in San Diego, who will report to Nestlé chief technology officer Werner Bauer and a steering committee composed of both Nestlé and external members.

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Vicks huddles up with Drew Brees to find most dedicated NFL fan

BY Michael Johnsen

CINCINNATI — Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.

P&G has partnered with New Orleans Saints quarterback Drew Brees to help get the word out about the contest.

Fans who visit Facebook.com/NyQuil will choose the finalist they feel is most deserving of the two Super Bowl tickets and embodies the spirit of the most dedicated fan among 32 fan finalists, one from each NFL team.

The grand-prize winner of “Vicks NyQuil/DayQuil Search for the Most Dedicated NFL Fan” contest will be announced on Jan. 13.

Vicks is a sponsor of the National Football League and Super Bowl XLV.

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