CRN, Virgo renew webinar partnership
WASHINGTON — The Council for Responsible Nutrition and Virgo on Wednesday announced a continuation of their education webinar partnership, offering a minimum of two new webinars in 2011.
The first webinar will take place Sept. 14, with the topic to be announced in June. The second webinar will take place Nov. 8.
Additionally, a provisional date has been reserved for a potential third webinar Dec. 14, CRN stated.
This marks the fifth year that CRN and Virgo have partnered to produce webinars on topics of interest to the dietary supplement industry.
The educational partnership between CRN and Virgo started in 2007, and previous webinars have focused on good manufacturing practice, supply chain integrity, adverse event reporting and most recently, the 2010 Food Safety Modernization Act. Speaker panels are made up of industry experts, often including representatives from government regulatory agencies, such as the Food and Drug Administration and the Federal Trade Commission.
“The topics that we have addressed over the last five years have been timely and significant to industry executives,” Virgo VP business development Jon Benninger said. “CRN has done a very good job of creating thoughtful content for participants and bringing together top thoughts leaders to share their expertise.”
Jeremy Deluca joins MusclePharm as president, chief marketing officer
DENVER — MusclePharm, an expanding sports nutrition company, on Thursday named Jeremy Deluca, the former Bodybuilding.com president, to the posts of co-president and chief marketing officer.
"Jeremy will be an invaluable asset, and we are very excited to have him on the MusclePharm team," MusclePharm CEO Brad Pyatt said. "In my opinion, Jeremy was the biggest free agent this industry has ever seen, and it’s a testament to our company that he signed with MusclePharm. Adding Jeremy will be a huge part of our overall growth strategy as we continue to expand in hopes of dominating the industry."
While at Bodybuilding.com, Deluca helped the site become a popular bodybuilding and fitness online destination. That company now sells more than 12,000 products from nearly 600 brands worldwide.
MusclePharm is one of the top brands on the Bodybuilding.com website, which draws more than 300,000 unique daily visitors, the company stated.
GNC adds PayPal’s Mobile Express Checkout
PITTSBURGH — General Nutrition Centers has added PayPal’s Mobile Express Checkout to its mobile site.
The integration exclusively was made by mobile and social commerce provider Branding Brand without any involvement from third-party service providers, and makes GNC one of the first to implement this feature on its mobile site.
Upon checkout, customers who choose to use PayPal Mobile Express Checkout log into their PayPal account, confirm payment details and then view the order confirmation on GNC’s mobile site. The process streamlines the purchasing process by eliminating the need to enter lengthy credit card or address information.
"Allowing customers to purchase quickly is an important part of improving the mobile experience, as well as conversion," GNC EVP and chief branding officer Jeffrey Hennion said. "We are excited to give our customers a fast, secure alternative to our standard cart."