HEALTH

CRN seeks to prevent sleepless nights with new melatonin guidelines

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday released new guidelines for the natural sleep aid melatonin, suggesting a daily regimen of no more than 10 mg. CRN is also advising that labeling include a call to consult a healthcare professional before long-term use, before giving to children and before use in pregnant or nursing women.   
 
“With the current popularity and wide usage of melatonin supplements for sleep support, CRN wanted to clarify responsible labeling and marketing practices for its member companies, and for the industry, by developing science-based voluntary guidelines to help ensure these products best serve consumers safely,” said Andrea Wong, VP scientific and regulatory affairs, CRN. “CRN encourages all dietary supplement manufacturers and marketers to follow these recommendations.”
 
In making its recommendations, CRN reviewed various dosages assessed in clinical studies, as well as by scientific and regulatory authorities such as the Institute of Medicine and Health Canada. 
 
CRN’s guidelines are based on the totality of the evidence available on melatonin for sleep support – melatonin for other purposes is outside the scope of these guidelines.
 
CRN recommends that dietary supplement companies comply no later than 12 months after the effective date of June 18, 2015. 
 
CRN’s recommended guidelines for melatonin are the latest in a series of proactive, science-based guidelines that the association has developed as part of its self-regulatory initiatives. CRN also has voluntary recommended guidelines for: iodine quantity in multivitamin/mineral supplements for pregnancy and lactation; caffeine-containing dietary supplements; and labeling of protein in dietary supplements and functional foods; as well as best practices for enzyme dietary supplement products and safety considerations for dosage recommendations and labeling. 
 
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GSK keeps TUMS top of mind with new #TUMSworthy tour

BY Michael Johnsen

PARSIPPANY, N.J. – GlaxoSmithKline on Tuesday created the TUMS Barbecue Pit campaign, featuring a BBQ Pitmaster Challenge and Pitmaster Expert Profile, as well as a BBQ Personality Quiz, Photo Slideshow and BBQ Adventure Map on its Facebook page
 
"Food lovers don't let heartburn get in the way of their favorite foods. They know that really, really good food is frankly 'TUMS-worthy,' or food so good it's worth the heartburn that might follow," stated James Masterson, senior brand manager for TUMS brand. "When their favorite foods fight back, people have long turned to TUMS antacid to go to work in seconds and provide fast heartburn relief."
 
The BBQ Pitmaster Challenge, developed by TUMS in partnership with Mike and Christine Peters, the Kansas City Barbeque Society's spokespeople, is an opportunity for food lovers to test their BBQ knowledge. One lucky grand prize winner will receive a state of the art, Extra Large Big Green Egg cooker. Ten second prize winners will be awarded 6-month memberships to the BBQ Sauce of the Month Club.
 
Additionally, TUMS is a sponsor of the Great American Cookout presented by the Kansas City Barbeque Society, helping to bring grilling demonstrations and samples to the biggest barbeque contests and food festivals in the country.
 
Beginning this July 4th weekend, the TUMS brand's iconic food characters, Taco and Meatball, will embark on the TUMSworthy Tour, a national search for "really good food." At select stops of the Great American Cookout, Taco and Meatball will join festival goers to taste-test food, interview grill masters, and award 500 blue ribbons to foods that are deemed #TUMSworthy. The road trip, which will lead Taco and Meatball to stops, including Naperville Ribfest and Best in the West Nugget Rib Cook-off, will fuel social and digital content.  Video shorts and a TUMS Tumblr page will aggregate content that celebrates American barbecue and other #TUMSworthy foods.
 
 
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FitLife launches new men’s health supplement through GNC

BY Michael Johnsen

OMAHA, Neb. – FitLife Brands on Monday will introduce its first Metis Nutrition product – JXT5 – through GNC. 
 
“We are excited about the launch of Metis Nutrition, which will be available initially in approximately 2,400 GNC corporate stores and 400 franchise stores beginning this summer," stated John Wilson, CEO FitLife Brands. "This marks a major milestone in the development and growth of FitLife Brands by adding a new brand and significantly expanding distribution within GNC’s store footprint,” he said. “We remain committed to our strategy of building a portfolio of authentic and best-in-class nutritional supplement brands that have a strong value proposition for consumers as well as our distribution partners. This strategy has led to continued strong sell-through at retail.”
 
JXT5 offers five ingredients formulated to support a healthy increase in testosterone, joint health and mobility, libido, prostate health and vision, the company stated. 
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