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CRN seeks to get multivitamin recommendation in the 2015 Dietary Guidelines

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Friday asked that the Nutrition Guidance and Analysis Division of the Center for Nutrition Policy and Promotion include in its 2015 dietary guidelines a recommendation that consumers supplement their healthy diet with a multivitamin. 
 
A subcommittee of the 2015 Dietary Guidelines Advisory Committee recently concluded that Americans do not meet recommended levels for vitamins A, D, E, C, folate, calcium, magnesium, potassium and fiber and that many women do not meet recommended intake levels for iron. 
 
"CRN advocates that a multivitamin/mineral (MVM) and other dietary supplements provide a no-calorie, low cost, convenient way to fill the aforementioned nutrient gaps when  nutrient recommended intakes are not first met through the consumption of food," the association stated in a letter Friday. "CRN suggests that the 2015 Dietary Guidelines can improve the nutrient adequacy of Americans by including a  recommendation that the general population may consider taking MVM when micronutrient intake is not first met through food."
 
Citing consumer surveys, CRN reported that most supplement users report their reasons for using supplements are for overall health and to fill nutrient gaps, and that supplement use is associated with health food choices. 
 
The fifth meeting of the 2015 Dietary Guidelines Advisory Committee is scheduled for Sept. 16 to 17.
 
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Camber Consumer Care announces new members to executive leadership team

BY Ryan Chavis

(Vic Mazzacone, center)

PISCATAWAY, N.J. — Camber Consumer Care, which focuses on both consumer care and prescription-to-OTC switch products, introduced new executives to its staff. 
 
John Segura has been named VP marketing and operations. Segura brings to the team more than 25 years of experience, with emphasis on building new, entrepreneurial businesses, including those in the branded, generic Rx and OTC space. He was most recently involved with the management and development of a prviate-label OTC division, including the integration of multiple manufacturing and packaging sites.
 
Vic Mazzacone has been named VP of sales. Mazzacone brings to the company more than 25 years of sales leadership with such companies as GlaxoSmithKline and Novartis, with extensive retailer and broker relationships across the over-the-counter medicine industry. 
 
Rich Matchett has been appointed as director of sales, bringing to the company 28 years of experience in the retail, wholesaler and managed-care marketplace. He's spent the last year-and-a-half in the private-label OTC market with Sun Pharma, helping to develop an allergy-related product line in the wholesaler/retail community. 
 
 

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Whole Foods, Instacart partner for one-hour delivery service across 15 cities

BY Antoinette Alexander

AUSTIN, Texas — Whole Foods Market and one-hour grocery delivery service Instacart have formed a new partnership that enables customers to have Whole Foods Market products delivered in as little as one hour. Customers will soon also have the option to place orders via Instacart and pick up their order at a local participating Whole Foods Market store.

The two companies will pilot the in-store pickup option at select Austin and Boston stores in the next month. Instacart delivers from Whole Foods Market in all of the 15 cities it currently serves: Atlanta; Austin; Boston; Boulder; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Oregon; San Francisco; San Jose; Seattle and Washington, DC. In the coming months, Instacart and Whole Foods Market expect to expand the in-store pickup option to all of the cities Instacart serves.

“Instacart makes it extremely easy for our customers to buy Whole Foods Market products from fifteen cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” stated Walter Robb, co-CEO of Whole Foods Market. “We are thrilled to add this additional convenience for our customers.”

Instacart and Whole Foods Market indicated that they expect to build on this foundation of services in the coming months to create more solutions for simple, convenient online grocery shopping, delivery and pickup.

“Instacart and Whole Foods Market are two companies that share a common vision to create great grocery shopping experiences,” added Apoorva Mehta, CEO and founder of Instacart. “Whole Foods Market is our most requested shopping destination, and we’re happy to be working together to create a seamless, quick option for customers with busy lifestyles.”

By ordering at Instacart.com or via the Instacart mobile app, Whole Foods Market customers select their zip code, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or at a scheduled time) and check out. Instacart Personal Shoppers confirm incoming orders on their smartphones, shop for the items at Whole Foods Market stores, and then deliver orders to customers in the designated delivery timeframe.

Whole Foods Market will be the first national Instacart partner to offer in-store pickup. Whole Foods Market customers will use the Instacart website or app to order and instead of specifying home delivery times, they will be able to select in-store pickup.

Via Instacart, Whole Foods Market customers can save grocery lists for fast, easy shopping and automated ordering of regularly purchased products. Instacart also offers a Whole Foods Market recipe database and other great sources with the ability to auto-generate grocery lists for those dishes for Whole Foods Market customers.

To celebrate the partnership, Instacart and Whole Foods Market are offering shoppers the chance to win free groceries for one year.

All Instacart customers receive free delivery on their first order; thereafter, the cost is $3.99 for two-hour delivery or $5.99 for one-hour delivery. Customers can also purchase a $99 annual Instacart Express membership and receive free delivery on any order more than $35.
 

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