CRN rings in three new members
WASHINGTON — The Council for Responsible Nutrition on Thursday announced the addition of three new members to the association’s roster: voting member Joint Juice and associate members Jacobs Compliance Services and Nicholas Hall & Co.
Joint Juice, headquartered in San Francisco, offers three delivery forms of its glucosamine and chondroitin products, including a drink mix, a supplement drink and an easy shot.
Jacobs Compliance Services is a food industry consulting firm that provides industry stakeholders with insight on regulatory affairs.
Nicholas Hall & Co. offers a range of products and services, including consultancy and product brokerage, in-house training and workshops, strategic and data analysis, benchmarking expertise and reports and periodicals covering the global industry, as well as the Newsflash weekly over-the-counter news bulletin.
Life…supplemented hosts live Web panel
WASHINGTON — The Council for Responsible Nutrition’s "Life…supplemented" team on Wednesday hosted the “Power Hour of Wellness Featuring Hungry Girl and Friends," a 60-minute streamed panel featuring diet, exercise and supplement experts.
The panel was moderated by “Hungry Girl” Lisa Lillien, a best-selling author and founder of a free, daily e-mail service Hungry-girl.com, and featured registered dietitian Dave Grotto, certified personal trainer Andrea Metcalf and licensed naturopathic doctor Duffy MacKay of CRN. A playback of the panel is available for viewing at Livestream.com/WannaBWell.
There were 839 unique visitors during the broadcast, Judy Blatman, SVP communications, told Drug Store News. “[As of Thursday afternoon, there were more than] 2,300 people viewing at least some portion of the broadcast, and we expect this number to grow as we’ll keep it posted on our ‘Life…supplemented’ website for now so people can watch at their convenience, and as we consider other ways to share it.”
Questions from viewers included whether or not gummy vitamins were as efficacious as other vitamins, suggesting that parents were online asking either for themselves or their children. “The gummy vitamins can be just as good,” MacKay replied; however, he suggested consumers review the ingredient list before purchasing because there are certain nutrients, such as calcium, that are difficult to include in a gummy matrix. “It really has nothing to do with gummy versus capsule versus tablet,” he added. “It really has to do with the nutrients listed on the back” and the dietary supplement needs of that individual.
The live stream is all part of the "Life…supplemented" Wellness Challenge announced at the beginning of the year. Other components include the Three Pillars Health & Wellness Makeover Sweepstakes that runs Jan. 5 through March 5. The grand prize, valued at $10,000, includes one-on-one lessons on healthy cooking, a consultation with a registered dietitian — along with a year’s supply of vitamins and other supplements — and a gym membership, including personal training sessions.
A “Why You Want to be Well” interactive conversation will be posted on "Life…supplemented’s" Facebook page March 1 through March 31.
P&G’s Prilosec OTC sponsors second annual Madden Most Valuable Protectors Award
NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.
The award honors the NFL’s best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season’s “best protectors” in the NFL.
Throughout the regular season, Madden tracks the top offensive lines in the NFL and narrows the finalist list to five candidates.
The recipient of this year’s Madden Most Valuable Protectors Award presented by Prilosec OTC will be announced Feb. 2.