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CRN publishes third edition of its “Vitamin and Mineral Safety” handbook

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition last week published the third edition of its “Vitamin and Mineral Safety” handbook. This publication provides science-based recommendations for establishing Tolerable Upper Intake Levels for supplemental sources of nutrients.

“Nutrition scientists and policy makers all over the world are concerned about nutrient deficiencies, or not getting enough of essential nutrients, but in well-nourished societies there is an equal concern regarding over-ingesting these nutrients at levels that may be harmful," stated Jim Griffiths, VP scientific and international affairs CRN. "One of the great values of this book is that it corroborates the need for scientifically based information on how much is too much. Then it evaluates that science and makes appropriate recommendations.” 

Consumers take dietary supplements as part of their efforts to maintain their health and help prevent disease, and often go beyond RDA levels to achieve specific health benefits, CRN noted. The combination of dietary intakes plus supplementation raises potential concerns for over-nutrification, but science-based ULs can address those concerns. The upper limits examined in CRN’s new edition of “Vitamin and Mineral Safety” factor in dietary intake and are based on risk assessment principles, providing a framework for guiding consumers, formulators and regulators, and a useful reference to what are safe levels of supplemental nutrient intake. 

The publication is being revised and updated chapter-by-chapter, re-evaluating and including the latest science. This third edition will focus on the same 28 previously evaluated nutrients: 14 vitamins, four minerals and 10 trace elements, each re-examined with the addition of appropriate new references as needed. The first set of updated chapters now available includes: folic acid; iron; niacin; selenium; and vitamin E. More will follow each month and CRN anticipates that the book will be completely updated by the end of 2013.

John Hathcock, former CRN scientist and current CRN consultant, is authoring this third edition. He has worked in concert with CRN’s scientific staff to ensure the publication includes the latest scientific studies critical to making the evaluations and recommendations for appropriate ULs. CRN’s Duffy MacKay, VP scientific and regulatory affairs, served as editor.


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Safeway partners with Marcela Valladolid on authentic Mexican cuisine in appeal to the Hispanic shopper

BY Michael Johnsen

PLEASANTON, Calif. — Food Network host Marcela Valladolid has teamed up with Safeway to create the Marcela Valladolid brand, the grocer announced Monday. The new Safeway-exclusive Marcela Valladolid brand offers an assortment of quality and flavorful food products that make it easy for shoppers to bring home a taste of Mexico.

"Growing up in Mexico, I know what real Mexican food is — and isn’t," said Marcela Valladolid. "I’m passionate about holding on to my heritage and sharing it with family and friends, and cooking is a great way to do this. Now, together with Safeway, I am bringing millions of people my favorite Mexican foods and flavors, rooted in tradition, but made easier for our busy lives."

The Marcela Valladolid brand will offer dozens of products across the store, ranging from ready-to-cook meats and tortillas to snacks. Valladolid has worked closely with the chefs at the Safeway Culinary Kitchens to create this product line.

"Hispanic Shoppers are important to Safeway and we are excited to team up with Marcela to bring this innovative brand to all our shoppers seeking a real Mexican eating experience," stated Joe Ennen, SVP consumer brands for Safeway. "Marcela has been a fantastic partner for us to work with on our mission to make authentic Mexican foods accessible and approachable for Safeway shoppers everywhere."

Marcela Valladolid products will be on shelves in more than 1,400 Safeway stores nationwide beginning in September 2013. 


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Walgreens opens first store in the U.S. Virgin Islands

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Saturday opened its first drug store on St. Thomas in the U.S. Virgin Islands. U.S.V.I. Gov. John  deJongh helped cut the ribbon and open the doors, the Chicago-based retailer reported.

Located across from the Tutu Park Mall, the 18,000-square-foot store features the company’s new “Well Experience” format, where every aspect of the store focuses on the idea of making people well. At its core is the pharmacy where the pharmacist spends more time out from behind the counter to provide counseling to patients and answer questions.

Store management celebrated opening day by inviting the community to enjoy ice cream tastings, beverages, entertainment and a raffle for a bicycle. Walgreens also presented two $2,500 charitable contributions, one to the local chapter of United Way, and a second to the Caribbean Exploratory Research Center at the University of the Virgin Islands.   

The new store offers express pickup for prescription medications ordered ahead of time, and a 2-lane drive thru pharmacy window. The store also features an enhanced beauty and cosmetics selection including a nail bar with a wide selection of nail polishes and related products.


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