HEALTH

CRN promotes three VMS advocates to greater roles

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday promoted three executives, effective immediately. Mike Greene has been promoted to SVP government relations, from VP ; Nancy Weindruch to VP communications, from senior director; and Ingrid Lebert to senior director, government relations, from director.  

"These three individuals have consistently demonstrated their expertise in their respective fields, their commitment to CRN and our member companies, and their dedication to helping move our industry forward in a responsible fashion,” stated Steve Mister, president and CEO, CRN.

Greene oversees CRN’s government relations department and its independent legislative consultants, serves as treasurer of CRN’s Political Action Committee and develops the association’s strategy on the federal and state levels. He led the effort behind the enactment of the Designer Anabolic Steroid Control Act of 2014; the prevention of supplement-related amendments to the National Defense Authorization Act last year and the recent dismissal of Puerto Rico Senate Bill (SB) 1599.

Under Greene’s guidance, CRN recently commissioned two economic reports, “Smart Prevention: Healthcare Cost Savings & Supplements,” and “Economic Impact of the Dietary Supplement Industry,” which demonstrate the healthcare cost savings outcomes from specific dietary supplements and the positive impact the industry has on the U.S. economy, respectively.

“During his tenure at CRN, Mr. Greene has been influential in maintaining the reputation of the dietary supplement industry on Capitol Hill," Mister said. "He is vigilant in protecting the industry from needless legislation and a leader when it comes to working with our members and other industry trade associations to garner strength in numbers,” Mister added. “He champions face-to-face conversations with key legislators, but goes beyond dialogue to achieve bipartisan support and collaboration, which is critical when driving policy initiatives that benefit and protect the more than 170 million Americans who take dietary supplements each year. If there is ever a threat to the dietary supplement industry, Mr. Greene is on the ground, ensuring that decisions are being made for the best interest of the industry, our consumers, and the law that appropriately regulates our industry.”

Prior to joining CRN as director, public affairs in 2000, Greene served as communications director for U.S. Rep. John Dingell, D-Mich. from 1995 through 2015, worked on the Subcommittee on Disability Policy for Sen. Tom Harkin, D-Iowa from 1985 through 2015, and began his career in television at WPLG-TV, the ABC affiliate in Miami.

Greene received his B.A. in International Relations and Political Geography from Florida State University.

Lebert, who joined CRN in 2005, is charged with managing legislative activity for CRN — both on the state and federal level — and oversees educational briefings and advocacy events on Capitol Hill and in State Legislatures. She is instrumental in advocating CRN positions, fostering legislative relationships, establishing support/opposition coalitions and keeping both legislative offices and CRN members apprised on issues critical to the industry.

Prior to joining CRN in 2005, Lebert worked in the Intellectual Property division of the international law firm McKenna, Long & Aldridge and at the legislative consulting company Klein & Saks. She earned her B.S. in Psychology at South Dakota State University.

Weindruch supports CRN’s overall strategic communications, serving as the day-to-day contact for consumer media, managing CRN’s annual consumer survey, overseeing social media platforms and supporting alliance building efforts. Prior to joining CRN as director, communications, in 2012, Weindruch worked at Powell Tate, a strategic communications and public affairs firm in Washington.

 

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Olympic skier Julia Mancuso joins KT Tape team

BY Michael Johnsen

AMERICAN FORK, Utah — KT Tape on Tuesday signed Olympic skier Julia Mancuso as an athlete ambassador. The most decorated American woman in Olympic alpine skiing, Mancuso has utilized KT Tape as she recovers from surgery and will continue use in her return to competition later this week.

"We are thrilled to welcome Julia Mancuso to the family. An alpine skiing icon, Julia is poised to make her much-anticipated return to racing, and KT Tape is the perfect mechanism to aid in her ongoing road to recovery," stated Greg Venner, CEO KT Health.

Mancuso has joined the KT Tape athlete lineup for the next two seasons, which includes the 2018 Olympic Winter Games in PyeongChang, South Korea. She owns four Olympic and five World Championship medals, but she missed the 2015-16 season after undergoing successful hip surgery.

"I am excited to get back on the World Cup circuit, and I'm really happy to have the support of KT Tape as I work my way to full strength," Mancuso said. "KT Tape has helped improve my stability and range of motion, as well as with pain management.

Mancuso, along with US Speedskaters Mia Manganello and Thomas Hong, become the first winter sport athletes in KT Tape's expanding lineup of elite ambassadors. Like Mancuso, Manganello and Hong have their sights set on representing Team USA in PyeongChang next year. The trio grows KT Tape's ambassador family to 17 of the top Olympic and Paralympic sport athletes.

 

 

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Survey: Diet aids are out, lifestyle changes are in

BY Michael Johnsen

DES MOINES, Iowa  — Purveyors of diet aids beware. Women are no longer pursuing the latest fad diet to trim the inches as part of their New Year's resolutions or ahead of beach season, according to the latest survey from Meredith Corp.'s Better Homes & Gardens.

Instead, they're making healthy lifestyle changes, and that may be impacting sales of diet aid tablets at the shelf. Heading into the holiday season, sales of diet aid tablets were down 10.2% to $326.3 million for the 52 weeks ended Oct. 30, according to IRI data culminated across total U.S. multi-outlets.

"While women continue to be health-conscious, their approach to their diet has changed," stated Nancy Hopkins, senior food editor of Better Homes & Gardens. "These women no longer want short term solutions from diet fads and tricks; they want to make meaningful changes that will last them over the course of their lives."

In fact, two-thirds of women polled as part of the "Food Factor: The Evolution of Eats" survey, reported they and their households are eating healthier in the last two years. And just over half say they do not follow a specific diet but have recently made significant modifications in what and how they eat.

This new approach has led to big changes in dieting in the last two years:

  • 63% of women are now focusing on eating healthier foods in general – compared to only 50% in 2014;
  • Only 27% of women say they or any household member has followed a special diet in the last year – down 20 percentage points from 2014;
  • 64% are paying more attention to nutrition than they did two years ago – compared to only 53% in 2014;
  • 53% say they are working to make small, permanent changes in their eating. As many as 71% of women are eating more vegetables – up 14 percentage points from 2014, while 66% of women are eating more fruits – up 19 percentage points from 2014;
  • Half of women are now adding more salad to their diets, and three in five even grow their own fruits and vegetables;
  • While fruit and vegetable consumption is up, women are eating 33% less meat than before, with about one in three women having occasional vegetarian meals/days; and
  • 85% say they consider the healthfulness of a recipe before selecting it, and 50% have changed recipes so that they're healthier.

"Food Factor: The Evolution of Eats" was fielded in July 2016 and, in total, more than 2,000 responses were collected from respondents, U.S. women ages 18 and older.

 

 

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