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CRN launches collaborative program to educate consumers on dietary supplements

BY DSN STAFF

NEW YORK The most significant piece of news to come out of this (outside of the fact that CRN’s popular “Life…supplemented” campaign will continue) is the proposed survey of registered dieticians, nurse practitioners and pharmacists. Because while prior surveys of doctors and registered nurses that teased out exactly how many of those healthcare practitioners supplement themselves, and recommend that they’re patients do so as well, is important, more important will be measuring the response from this survey.

 

And that’s because this survey will actually measure the attitudes of those healthcare practitioners consumers see more often — the readily accessible pharmacist, nurse practitioner and, in those pharmacies that are actually fielding comprehensive programs (around diabetes, for example), registered nutritionists.

 

 

Drug Store News’ fearless prediction: like the doctors and registered nurses before them, many healthcare practitioners actively pursue healthier lifestyles, and that includes supplementing their diets with appropriate nutrients. And that means this group of practitioners will likewise supplement more often than not, and recommend their patients supplement as well in pursuit of a healthier lifestyle.

 

 

Conclusions drawn from this survey will have greater traction among suppliers and retailers in retail pharmacy, simply because this data will be more actionable. Based on CRN’s pending survey, suppliers and retailers will be better able to partner around comprehensive programs that tap into the expertise and enthusiasm healthcare professionals in the pharmacy setting have and exhibit concerning dietary supplements.

 

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Amgen, GSK, Novartis win top drug industry award

BY Alaric DeArment

NEW YORK Biotechnology company Amgen won a 2009 Prix Galien Award for a drug used to treat a rare autoimmune bleeding disorder, the Prix Galien USA committee announced Thursday.

The Thousand Oaks, Calif.-based drug maker won the Prix Galien USA Best Biotechnology Product award for Nplate (romiplostim), the first treatment specifically developed for chronic immune thrombocytopenic purpura and the first peptibody protein approved by the Food and Drug Administration. ITP results from a low number of platelets, causing the blood to fail to clot as it should and resulting in purple bruises on the skin and mucous membranes.

British drug maker GlaxoSmithKline also won the Best Biotechnology Product award, for Promacta (eltrombopag), used to treat thrombocytopenia.

Novartis won the Best Pharmaceutical Product award for the cancer drug Gleevec (imatinib mesylate). French pharmacist Roland Mehl started the Prix Galien in 1970, and it was brought to the United States in 2007. The award is meant to recognize technical, scientific and clinical research achievements in the development of medicines and medical technologies.

“The 2009 Prix Galien USA winners represent what is possible when basic scientific research translates into drug development and discovery,” New York University School of Medicine professor and Prix Galien USA committee chairman Gerald Weissmann said in a statement. “We all benefit from the research that provides new treatments for the millions of cancer patients worldwide and for patients living with rare blood diseases.”

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Wegmans ranks high on J.D. Power and Associates 2009 National Pharmacy Study

BY Michael Johnsen

ROCHESTER, N.Y. The results of J.D. Power and Associates 2009 National Pharmacy Study were recently released, with Wegmans Pharmacy ranked “Highest in Customer Satisfaction with Supermarket Pharmacies,” Wegmans announced earlier this week.

More than 12,000 consumers participated in the web-based study that was conducted in May and June of this year. Seven key factors were measured:  pharmacists, non-pharmacist staff, convenience, medication availability and information, store layout and design, cost competitiveness and remote ordering convenience.

“This recognition is special because it shows just how much our employees care for our customers each and every day,” stated Wegmans CEO Danny Wegman.  “The relationships our pharmacy people build with our customers are truly meaningful.”

In addition to supermarket pharmacies, mass merchandisers and chain drug stores were ranked in separate categories. Wegmans’ score of 865 (out of a possible 1,000) was the highest among all pharmacies in the supermarket category.

Wegmans opened its first pharmacy at its Lyell Avenue store Rochester in 1972.  Today, the company operates pharmacies in all of its stores, with 400 pharmacists and 1,600 pharmacy technicians on staff.

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