HEALTH

CRN Foundation taps Cheryl Forberg, Lisa Lillien for ‘Life…supplemented’ program

BY Michael Johnsen

WASHINGTON — The CRN Foundation on Thursday brought two new consultants on board — Cheryl Forberg, a registered dietitian for NBC’s “The Biggest Loser,” and popular “foodologist” Lisa Lillien.

As consultants to the “Life…supplemented” program, Forberg and Lillien will engage consumers to discuss the importance of the “three pillars” approach to wellness, which incorporates healthy diet, supplements and exercise. Forberg will represent the CRN Foundation across various television and print publications, while Lillien will moderate the online program’s inaugural live video stream, where consumers will have the opportunity to interact with her and wellness experts.

Aside from co-writing eating plans for contestants on “The Biggest Loser,” Forberg also is a New York Times best-selling author and a James Beard award-winning chef. A food and nutrition journalist, Forberg’s writing and recipes have appeared in mainstream culinary and health publications, including Sunset, Health and Prevention magazines, as well as in the Washington Post. She is a former research dietitian for Cedars Sinai Medical Center in Los Angeles and earned her degree from the University of California at Berkeley.

Lillien also is a New York Times best-selling author and the creator of the Hungry Girl brand. She is the founder of Hungry-girl.com, a free, daily e-mail service that entertains and informs nearly 1 million fans per day. Lillien contributes weekly to WeightWatchers.com and Yahoo!, and regularly appears in Redbook magazine, and on the “Rachael Ray Show.” The author of four best-selling cookbooks, Lillien has a new book due out in Spring 2011. Her “Hungry Girl” television show will debut on the Cooking Channel in January 2011, where she will be cooking recipes, helping viewers navigate supermarket aisles and teaching viewers to manage tricky eating situations.

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Study: Lansinoh HPA Lanolin may reduce nipple pain among breast-feeding mothers

BY Michael Johnsen

ALEXANDRIA, Va. — A new study released Thursday determined that directed use of Lansinoh HPA Lanolin results in a marked reduction of nipple pain associated with breast-feeding and in significantly higher healing rates of nipple trauma compared with application of expressed breast milk. The researchers concluded that “the current recommendation for any topical treatment of sore nipples during breast-feeding should be revised in favor of HPA lanolin.”

A total of 84 breast-feeding women experiencing nipple pain within 72 hours after birth participated in the study, which was conducted at two Baby-Friendly Hospitals in Berlin, Germany.

Forty-five participants were treated with Lansinoh HPA Lanolin, a preservative-free and medical grade ointment that creates a breathable, temporary barrier that promotes moist wound healing. Thirty-nine participants were treated with their own expressed breast milk. All study participants received the same breast-feeding education. Physicians, blinded to the treatment method, later identified and rated nipple trauma on day three, seven and 14 after enrollment.

“The appropriate use of HPA lanolin results in a significant reduction of pain associated with breast-feeding and significantly higher healing rates of nipple trauma within 14 days of topical treatment,” the study authors wrote. “Benefits are most pronounced within the first three days of treatment. It should be noted and emphasized that there was no correlation between pain score and wound score in either group, which should be taken into consideration when advising breast-feeding mothers with painful nipples.”

The study was published in Skin Pharmacology and Physiology.

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Makers of Centrum launch contest on LoveFeelingHealthy.com

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Thursday introduced a new contest from the makers of Centrum multivitamins at LoveFeelingHealthy.com. Participants there can nominate women who manage to stay energized this holiday season with a smile on their face.

Nominators can share how the special woman in their lives manages to be the ultimate host, party charmer, gift giver, cookie baker, etc. Participants are asked to submit 300 words that explain how that woman does it all.

The site LoveFeelingHealthy.com also features actress Molly Shannon, who offers a few personal pointers on how she keeps her zest. "As a busy woman, actress, wife and mother, I understand what it means to play multiple roles and to take on many fun but also time-consuming projects, especially during the holidays," Shannon said. "I’m thrilled to partner with the makers of Centrum to find ‘America’s Most Amazingly Energized Woman’ because I know what an accomplishment it is for a woman to get her work done and still have energy to spare."

Five finalists will be selected, and people then will be able to cast their votes for who should be coined "America’s Most Amazingly Energized Woman." During the months of December 2010 and January 2011, everyone who visits LoveFeelingHealthy.com will be able to download a $3 coupon for Centrum Women’s or Centrum Men’s to help him or her achieve better health during the holiday season.

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