HEALTH

CRN Foundation launches ‘the Supplemental,’ a blog on better health and wellness

BY Michael Johnsen

WASHINGTON — The CRN Foundation’s “Life…supplemented” consumer wellness campaign on Monday launched its new blog, "the Supplemental," which will provide consumers with fun, fresh, new perspectives to educate and inform consumers on combining  healthy diet, supplements and exercise to optimize one’s health and well-being.
 
“’The Supplemental’ is an educational, encouraging, real-life resource for consumers, with helpful tips for people starting a new wellness regimen or looking to maintain what’s already working,” stated Judy Blatman, SVP communications for the Council for Responsible Nutrition. “By enlisting a diverse cadre of experienced bloggers — including moms, fitness and health experts, and healthcare practitioners — we will provide our readers with unique personalities and individualized perspectives on good health.”
 
The blog will feature eight regular contributors, including:

  • Carla Birnberg, writer, personal trainer, former bodybuilding competitor and author of "MizFitOnline";

  • Leslie Bonci, a registered dietitian, director of sports nutrition at the University of Pittsburgh Medical Center for Sports Medicine, former representative for the Academy of Nutrition and Dietetics, and contributor to Runner’s World;

  • Tina Haupert, freelance writer, author of the blog Carrots ‘N’ Cake and book "Carrots ‘N’ Cake: Healthy Living One Carrot and Cupcake at a Time," and certified personal trainer;

  • Sheryl Kraft, freelance health journalist, essayist and author of "Midlife Matters";

  • Duffy MacKay, naturopathic doctor, scientist with the Council for Responsible Nutrition and contributor to Naturally Savvy;

  • Andrea Metcalf, healthy lifestyle expert as seen on "NBC Today Show," motivational speaker and author of "NakedFitness";

  • Danielle Omar, registered dietitian, nutrition strategist and author of "Food Confidence"; and

  • Liz Scherer, health journalist, digital copywriter, women’s health advocate and author of "Flashfree."

In-line with the “Life…supplemented” campaign, "the Supplemental" will encompass the three pillars of good health — healthy diet, dietary supplements and regular exercise — and include topics ranging from eating well on-the-go and supplementing the diet to training for races and reducing stress.
 
“Our goal with ‘the Supplemental’ is to provide diverse content that will be beneficial to our followers," Blatman said. "We want to give our readers not only the comfort of identifying with everyday challenges and successes, but also the tools they need to tailor advice to fit their own particular lifestyles.”


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J.Martin says:
Sep-07-2012 12:15 pm

That's a good advocacy, sharing what would be the best for others. Guidelines and information is the good contribution that you can give to us readers. And I'm looking forward with the supplemental information that I could gather with you when it comes to health and wellness. I'm now health conscious and able to have a healthy lifestyle

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Rite Aid category manager resigns

BY Alaric DeArment

CAMP HILL, Pa. — Rite Aid category manager Paul Margeson has resigned, a company spokeswoman said.

Rumors surfaced last week that Margeson, who managed the pain care, gastrointestinal, smoking-cessation and upper-respiratory categories for the Camp Hill, Pa.-based retail pharmacy chain, had resigned.

"We thank him for his contributions to the company," Rite Aid spokeswoman Ashley Flower told Drug Store News, adding that the company intends to fill the position.

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FRS line extends its Healthy RTD line

BY Michael Johnsen

FOSTER CITY, Calif. — FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

“Consumers are looking for convenient ways to stay healthy and active, and they want products that deliver results, not hype,” FRS chief marketing officer Matt Kohler said.  “We’re pleased to launch Healthy Slim and Healthy Defense, as the first beverages of their kind to feature Slendesta and EpiCor, two naturally made, functional ingredients backed by clinical science.”

According to FRS, Healthy Slim is one of the first beverages in North America to feature the antioxidant quercetin combined with Slendesta, a vegetable protein that signals fullness to the brain. The 20-calorie beverage will be available in two flavors: tropical and strawberry melon.

Meanwhile, Healthy Defense features both quercetin and EpiCor, a patented blend of supplements and dried yeast fermentate formulated to help balance the immune system and strengthen immune resistance. The Health Defense line extension will be available in pomegranate blueberry and citrus pomegranate flavors.

The two RTDs are line extensions for FRS’ Healthy Energy and Healthy Protein products. The two SKUs are shipping to GNC stores nationwide, as well as regional supermarkets in the West, Midwest and Northeast, according to FRS.


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